Influencer Marketing
Reports
Global Influencer Marketing 2019
Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.
View this ReportInterviews
How to Use Influencers Throughout the Marketing Funnel
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
Kamiu Lee
CEO
Activate
Charts
There are 500 charts about 'Influencer Marketing'
Most Recent Charts
On Which Social Media Platforms Do UK Internet Users Follow a Celebrity, Vlogger, Influencer or Popular Account? (% of respondents, by demographic, March 2019)
UK Internet Users Who Have Bought a Brand/Product Because It Was Recommended by a Celebrity, Vlogger or Social Media Influencer, by Demographic, March 2019 (% of respondents in each group)
UK Internet Users' Attitudes Toward Influencers and Their Ads/Sponsored Posts, March 2019 (% of respondents)
Leading Platforms Used by Influencer Video Viewers in South Korea, Jan 2019 (% of respondents)
Leading Influencer Video Content Watched by Influencer Video Viewers in South Korea, Jan 2019 (% of respondents)
More On: Influencer Marketing
See AllWhat Retailers Need to Know About Influencer Marketing
Mar 24, 2019
A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.
Is Everyone on Instagram an Influencer?
Mar 05, 2019
There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000.
How Likely Are US Influencer Marketers to Work with Unconventional Influencers? (% of respondents, Feb 2019)
Mar 05, 2019
Attitudes Toward Influencer Fraud Among US Influencer Marketers, Feb 2019 (% of respondents)
Mar 05, 2019
Select Ways in Which US Influencer Marketers Have Worked With Influencers, Feb 2019 (% of respondents)
Mar 05, 2019
Influencers and Instagram Stories: A Perfect Marriage?
Feb 14, 2019
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.
