Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.View this Report
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
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What Types of Social Media Marketing Programs Have B2B and B2C Companies in Spain Implemented? (% of respondents, May 2018)
What Actions Have UK Teen YouTube Viewers Taken After Watching a YouTube Influencer? Jan 2018 (% of respondents)
Influencer Ad Spending Share According to Agencies, Influencer Platforms and Publishers in Mexico, 2016 & 2017 (% of total)
Product/Service Categories Purchased due to an Influencer's* Social Media Post According to US Internet Users, by Gender, April 2018 (% of respondents in each group)
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Influencer Marketing Roundup 2018
Aug 08, 2018
Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.
What’s the Difference Between a KOL and a Wanghong?
Aug 02, 2018
Some marketers deploying influencer campaigns in China use the terms "KOL" and "wanghong" interchangeably. Do you know the difference?
Marketers Around the World Are Banking on Microinfluencers
Jul 31, 2018
With the exception of China and a few other countries, marketers across the globe are starting to focus their influencer marketing efforts on microinfluencers.
Which Trends Do US Creative Professionals Believe Will Have a Significant Impact on Their Creative Output?, April 2018 (% of respondents)
Jul 25, 2018
Instagram Leads as a Global Platform for Influencer Marketing
Jul 17, 2018
Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.
Influencer Marketing Is Still Influential
Jun 29, 2018
In a March survey of marketers and influencers conducted by Activate, 62% of marketers said they're growing their influencer marketing budgets in 2018.
Attitudes Toward Influencer Marketing Videos According to Digital Video Viewers in Saudi Arabia and United Arab Emirates, April 2018 (% of respondents)
Jun 26, 2018
Influencer* Revenue Share According to Influencers* in China, by Type, June 2018 (% of total)
Jun 19, 2018
Percent of Overall Budget Allocated to Influencer Marketing According to Beauty Marketers Worldwide*, April 2018 (% of respondents)
Jun 12, 2018
Main Reason that Instagram Is the Best Platform for Monetization According to Beauty Marketers Worldwide*, April 2018 (% of respondents)
Jun 12, 2018
Best Social Media Platform for Working with Influencers According to Beauty Marketers Worldwide*, April 2018 (% of respondents)
Jun 12, 2018
Luz, Cámara, Acción: Why Influencer Marketing Budgets Keep Increasing in Latin America
Jun 11, 2018
Gerardo Sordo, founder and CEO of BrandMe, talks about the state of influencer marketing in the region, and what's next.
Social Media Platforms Used for Influencer Marketing According to Digital Professionals in Spain, April 2018 (% of respondents)
Jun 05, 2018
Level of Satisfaction with Influencer Marketing According to Digital Professionals in Spain, April 2018 (% of respondents)
Jun 05, 2018