Influencer Marketing

Reports

Latest Report Ad Spending Marketing Social Media Retail & Ecommerce Industries

Report by Man-Chung Cheung Aug 1, 2018

Influencer Marketing in China

Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.

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Global Influencer Marketing

What Platforms to Use, Policies to Follow and the Paths to Purchase Around the World

Influencer Marketing 2018

Why Disclosure Is a Must—and How Branded Content Tools Fit In

US Social Trends for 2018

eMarketer's Predictions for the Year

Interviews

How to Use Influencers Throughout the Marketing Funnel

Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.

Kamiu Lee

CEO

Activate

The Value of Working with Microinfluencers

Laura Brinker

Vice President, Beauty Brand Partnerships

Influenster

Influencers and Exclusivity—Not Advertising—Spark Ultra-Luxury Purchases

Arnold du Toit

Founder and CEO

Drive Daddy

Charts

There are 421 charts about 'Influencer Marketing'

Email MarketingDigital Retail PracticesSocial Media MarketingInfluencer MarketingAgeTeensConsumer BehaviorDigital Shoppers & BuyersSocial CommerceSocial Media UsageMobile Shoppers & Buyers

Do Retailers in North America Use Influencers? (% of respondents, Nov 2018)

Marketing Professionals In Select Countries Who Feel Paying Influencers Is an Important Part of Their Influencer Strategy, 2017 & 2018 (% of respondents)

Marketing Professionals in Select Countries Who Feel They Can Identify the Right Influencer to Target with Their Initiatives and Affect Customer Behavior, Aug 2018 (% of respondents)

Types of Influencers Who Marketing Professionals in Select Countries Feel Can Affect Consumer Behavior, 2017 & 2018 (% of respondents)

Profile of US Gen Z Internet Users, July 2018 (% of respondents)

More On: Influencer Marketing

See All

Have US Internet Users Ever Made a Purchase After Seeing a Post From a Social Media Influencer? (% of respondents, Aug 2018)

Sep 12, 2018

What Types of Social Media Marketing Programs Have B2B and B2C Companies in Spain Implemented? (% of respondents, May 2018)

Sep 11, 2018

What Actions Have UK Teen YouTube Viewers Taken After Watching a YouTube Influencer? Jan 2018 (% of respondents)

Sep 03, 2018

Influencer Ad Spending Share According to Agencies, Influencer Platforms and Publishers in Mexico, 2016 & 2017 (% of total)

Aug 30, 2018

How Do Internet Users in Germany Follow Bloggers/Influencers? (% of respondents, July 2018)

Aug 20, 2018

Influencer Marketing Roundup 2018

Aug 08, 2018

Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

What Actions Did Social Media Users in Brazil Take After Seeing Influencers' Sponsored Posts? (% of respondents, May 2018)

Aug 07, 2018

Product/Service Categories Advertised by an Influencer that Female Social Media Users in Brazil Have Purchased or Used, May 2018 (% of respondents)

Aug 07, 2018

Product/Service Categories Advertised by an Influencer that Male Social Media Users in Brazil Have Purchased or Used, May 2018 (% of respondents)

Aug 07, 2018

What’s the Difference Between a KOL and a Wanghong?

Aug 02, 2018

Some marketers deploying influencer campaigns in China use the terms "KOL" and "wanghong" interchangeably. Do you know the difference?

Product Types for Which Influencer Marketing is Most Effective According to Internet Users in France, Germany and the UK, July 2018 (% of respondents)

Aug 02, 2018

Product/Service Categories Purchased due to an Influencer's* Social Media Post According to US Internet Users, by Gender, April 2018 (% of respondents in each group)

Aug 01, 2018

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Reports

Influencer Marketing in China

More Reports

Global Influencer Marketing

Influencer Marketing 2018

US Social Trends for 2018

Interviews

How to Use Influencers Throughout the Marketing Funnel

The Value of Working with Microinfluencers

Influencers and Exclusivity—Not Advertising—Spark Ultra-Luxury Purchases

Charts

Most Recent Charts

Do Retailers in North America Use Influencers? (% of respondents, Nov 2018)

Marketing Professionals In Select Countries Who Feel Paying Influencers Is an Important Part of Their Influencer Strategy, 2017 & 2018 (% of respondents)

Marketing Professionals in Select Countries Who Feel They Can Identify the Right Influencer to Target with Their Initiatives and Affect Customer Behavior, Aug 2018 (% of respondents)

Types of Influencers Who Marketing Professionals in Select Countries Feel Can Affect Consumer Behavior, 2017 & 2018 (% of respondents)

Profile of US Gen Z Internet Users, July 2018 (% of respondents)

More On: Influencer Marketing

Have US Internet Users Ever Made a Purchase After Seeing a Post From a Social Media Influencer? (% of respondents, Aug 2018)

What Types of Social Media Marketing Programs Have B2B and B2C Companies in Spain Implemented? (% of respondents, May 2018)

What Actions Have UK Teen YouTube Viewers Taken After Watching a YouTube Influencer? Jan 2018 (% of respondents)

Influencer Ad Spending Share According to Agencies, Influencer Platforms and Publishers in Mexico, 2016 & 2017 (% of total)

How Do Internet Users in Germany Follow Bloggers/Influencers? (% of respondents, July 2018)

Influencer Marketing Roundup 2018

What Types of Influencers Do Female vs. Male Social Media Users in Brazil Follow? (% of respondents, May 2018)

Which Sources Do Social Media Users in Brazil Trust to Research Products Before Purchasing? (% of respondents, May 2018)

Social Media Users in Brazil Who Follow Influencers, by Demographic, May 2018 (% of respondents in each group)

What Actions Did Social Media Users in Brazil Take After Seeing Influencers' Sponsored Posts? (% of respondents, May 2018)

Product/Service Categories Advertised by an Influencer that Female Social Media Users in Brazil Have Purchased or Used, May 2018 (% of respondents)

Product/Service Categories Advertised by an Influencer that Male Social Media Users in Brazil Have Purchased or Used, May 2018 (% of respondents)

What’s the Difference Between a KOL and a Wanghong?

Product Types for Which Influencer Marketing is Most Effective According to Internet Users in France, Germany and the UK, July 2018 (% of respondents)

Product/Service Categories Purchased due to an Influencer's* Social Media Post According to US Internet Users, by Gender, April 2018 (% of respondents in each group)