Influencer Marketing
Reports
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
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Interviews
How to Use Influencers Throughout the Marketing Funnel
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
Kamiu Lee
CEO
Activate
Charts
There are 403 charts about 'Influencer Marketing'
Most Recent Charts
What Types of Social Media Marketing Programs Have B2B and B2C Companies in Spain Implemented? (% of respondents, May 2018)
What Actions Have UK Teen YouTube Viewers Taken After Watching a YouTube Influencer? Jan 2018 (% of respondents)
Influencer Ad Spending Share According to Agencies, Influencer Platforms and Publishers in Mexico, 2016 & 2017 (% of total)
Product/Service Categories Purchased due to an Influencer's* Social Media Post According to US Internet Users, by Gender, April 2018 (% of respondents in each group)
Social Media Platform Where US Internet Users Are Most Likely to Hear About New Products, Services or Events from Influencers*, by Gender, April 2018 (% of respondents in each group)
More On: Influencer Marketing
See AllInfluencer Marketing Roundup 2018
Aug 08, 2018
Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.
What’s the Difference Between a KOL and a Wanghong?
Aug 02, 2018
Some marketers deploying influencer campaigns in China use the terms "KOL" and "wanghong" interchangeably. Do you know the difference?
Marketers Around the World Are Banking on Microinfluencers
Jul 31, 2018
With the exception of China and a few other countries, marketers across the globe are starting to focus their influencer marketing efforts on microinfluencers.
Instagram Leads as a Global Platform for Influencer Marketing
Jul 17, 2018
Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.
Influencer Marketing Is Still Influential
Jun 29, 2018
In a March survey of marketers and influencers conducted by Activate, 62% of marketers said they're growing their influencer marketing budgets in 2018.
Influencer* Revenue Share According to Influencers* in China, by Type, June 2018 (% of total)
Jun 19, 2018
Luz, Cámara, Acción: Why Influencer Marketing Budgets Keep Increasing in Latin America
Jun 11, 2018
Gerardo Sordo, founder and CEO of BrandMe, talks about the state of influencer marketing in the region, and what's next.
