Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.View this Report
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
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More On: Influencer MarketingSee All
Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update
Jun 14, 2019
Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.
Three Reasons Why The Influencer Selection Process Is Inefficient | Sponsored Content
Jun 07, 2019
Influencer marketing is hardly new, but marketers continue to make relatively uninformed decisions when identifying influencers to represent their brand. Inmar explores three reasons why the influencer selection process is inefficient, and how to fix it.
How Browser Privacy Updates Are Affecting Influencer Attribution
May 27, 2019
Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?
May 21, 2019
According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.
What Retailers Need to Know About Influencer Marketing
Mar 24, 2019
A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.