Influencer Marketing

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Influencer Marketing Roundup 2018

Aug 08, 2018

Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

What’s the Difference Between a KOL and a Wanghong?

Aug 02, 2018

Some marketers deploying influencer campaigns in China use the terms "KOL" and "wanghong" interchangeably. Do you know the difference?

Marketers Around the World Are Banking on Microinfluencers

Jul 31, 2018

With the exception of China and a few other countries, marketers across the globe are starting to focus their influencer marketing efforts on microinfluencers.

Instagram Leads as a Global Platform for Influencer Marketing

Jul 17, 2018

Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.

Influencer Marketing Is Still Influential

Jun 29, 2018

In a March survey of marketers and influencers conducted by Activate, 62% of marketers said they're growing their influencer marketing budgets in 2018.

Luz, Cámara, Acción: Why Influencer Marketing Budgets Keep Increasing in Latin America

Jun 11, 2018

Gerardo Sordo, founder and CEO of BrandMe, talks about the state of influencer marketing in the region, and what's next.