Influencer Marketing
Reports
Social Commerce 2019
Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.
View this ReportInterviews
How to Use Influencers Throughout the Marketing Funnel
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
Kamiu Lee
CEO
Activate
Charts
There are 251 charts about 'Influencer Marketing'
Most Recent Charts
Attitudes Toward Celebrity/Professional Influencers Among US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand* Shoppers, May 2019 (% of respondents)
Have Social Media Influencers Affected the Purchase Decisions of US Digital Beauty Buyers? (% of respondents, by age, May 2019)
What Types of Accounts Do Internet Users Worldwide Follow on Social Media Platforms? (% of respondents, Q1 2019)
Impact of Influencer Ads Compared with Ads on TV, Facebook and YouTube Among UK Social Media Users, May 2019
Impact of Influencer Priming* on TV, Facebook and YouTube Ads Among UK Social Media Users, May 2019
More On: Influencer Marketing
See AllInfluencers Have More Sway Among D2C Shoppers
Aug 11, 2019
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.
How Ratings and Reviews Guide Consumers
Aug 06, 2019
Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
How Much Are Brands Paying Influencers?
Jul 16, 2019
Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.
Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update
Jun 14, 2019
Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.
Three Reasons Why The Influencer Selection Process Is Inefficient | Sponsored Content
Jun 07, 2019
Influencer marketing is hardly new, but marketers continue to make relatively uninformed decisions when identifying influencers to represent their brand. Inmar explores three reasons why the influencer selection process is inefficient, and how to fix it.
How Browser Privacy Updates Are Affecting Influencer Attribution
May 27, 2019
Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?
May 21, 2019
According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.
