Influencer Marketing
Reports
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
View this Report
Interviews
How to Use Influencers Throughout the Marketing Funnel
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
Kamiu Lee
CEO
Activate
Charts
There are 411 charts about 'Influencer Marketing'
Most Recent Charts
Ways in Which Internet Users in Mexico Are Influenced by Digital Ads, March 2018 (% of respondents)
Ways in Which Internet Users in Brazil Are Influenced by Digital Ads, March 2018 (% of respondents)
Ways in Which Internet Users in Mexico Are Influenced by Search Engines, March 2018 (% of respondents)
Ways in Which Internet Users in Brazil Are Influenced by Search Engines, March 2018 (% of respondents)
Ways in Which Internet Users in Mexico Are Influenced by Social Media, March 2018 (% of respondents)
More On: Influencer Marketing
See All
Ways in Which Internet Users in Brazil Are Influenced by Social Media, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence UK Internet Users to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in Canada to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in Germany to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in France to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in Mexico to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in Brazil to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Influencer Marketing Roundup 2018
Aug 08, 2018
Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.
What’s the Difference Between a KOL and a Wanghong?
Aug 02, 2018
Some marketers deploying influencer campaigns in China use the terms "KOL" and "wanghong" interchangeably. Do you know the difference?
