Influencer Marketing


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Influencer Marketing Roundup 2018

Aug 08, 2018

Strong headwinds are certainly ahead for influencer marketers. For one, it's looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

What’s the Difference Between a KOL and a Wanghong?

Aug 02, 2018

Some marketers deploying influencer campaigns in China use the terms "KOL" and "wanghong" interchangeably. Do you know the difference?