TikTok will see user growth in the US even as uncertainty surrounding the ban continues. But it’s facing increased competition from Instagram and YouTube, and time spent on the app among users is falling YoY.

Key Question: What does TikTok usage in the US look like right now?

Key Stat: TikTok users will spend an average of 52 minutes on the app this year, according to our forecast, marking a 6.9% decline YoY—but it’s still far ahead of other social networks.

This report can help you: Develop media strategy and allocate budget for campaigns (brands, agencies)