TikTok’s user growth is outpacing its social rivals despite ban disruptions
TikTok is still the king of time spent—for now
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About This Report
TikTok will see healthy user growth this year in the US, even as its future remains unclear. User time spent on the app is falling YoY, but it still leads other social networks. However, it’s facing more competition from Instagram and YouTube.
TikTok’s user growth is outpacing its social rivals despite ban disruptions
TikTok is still the king of time spent—for now
Recommendations for marketers
EMARKETER Interviews
Sources
Media Gallery
TikTok will see user growth in the US even as uncertainty surrounding the ban continues. But it’s facing increased competition from Instagram and YouTube, and time spent on the app among users is falling YoY.
Key Question: What does TikTok usage in the US look like right now?
Key Stat: TikTok users will spend an average of 52 minutes on the app this year, according to our forecast, marking a 6.9% decline YoY—but it’s still far ahead of other social networks.
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Executive Summary
TikTok’s user growth is outpacing its social rivals despite ban disruptions
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