Social Media Marketing
Reports
Facebook’s 2018 Year in Review
As 2018 nears its end, we are looking back at what happened with Facebook usage, monetization and data privacy over the past year, as well as forward into what changes 2019 may bring.
View this ReportMore Reports
See AllMarketing with Stories on Facebook, Instagram and Snapchat
How Consumers and Marketers Are Using This Creative Format
US Video Ad Spending 2018
Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Snapchat and Twitter 2018
Many Challenges, but a Few Things Advertisers Still Like
Interviews
More Marketers Have to Get Real with Teens
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Heather Watson
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
Charts
There are 991 charts about 'Social Media Marketing'
Most Recent Charts
What New Ad Opportunities Are Marketers Worldwide Including in Their 2018 Holiday Season Advertising? (% of respondents)
Leading Platforms that Marketing Professionals in Select Countries Feel Influence Consumer-Buying Behavior, 2017 & 2018 (% of respondents)
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
Why Do US Social Media Users Engage with Retailers on Social Media? (% of respondents, June 2018)
Which Social Media Platforms Do Marketing Professionals in Latin America and Spain Use to Share Content? (% of respondents, Sep 2018)
More On: Social Media Marketing
See AllHow Many Marketers in the US Use Facebook?
Dec 12, 2018
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.
Some Instagram Stories Thrive from an Extended Shelf Life
Nov 30, 2018
The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.
What Are Snapchat and Twitter Doing to Stand Out?
Oct 04, 2018
Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.
When Toyota Advertises on Twitter and Snapchat, Users Listen
Oct 02, 2018
Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.
Which Channels/Types of Ads Do CMOs in Canada Value the Most Positive Exposure? (% of respondents, May 2018)
Sep 20, 2018
What Social Media Platforms Do B2B and B2C Companies in Spain Use? (% of respondents, May 2018)
Sep 11, 2018
US Facebook*, Twitter and Snapchat Revenue Share, Video vs. Other, 2018 (% of total company revenues)
Sep 01, 2018
US Fortune 500 Companies that Have a Public-Facing Social Media Page, by Platform, 2016-2018 (% of total)
Sep 01, 2018
