Social Media Marketing

Interviews

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How Many Marketers in the US Use Facebook?

Dec 12, 2018

Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.

Some Instagram Stories Thrive from an Extended Shelf Life

Nov 30, 2018

The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.

What Are Snapchat and Twitter Doing to Stand Out?

Oct 04, 2018

Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.

When Toyota Advertises on Twitter and Snapchat, Users Listen

Oct 02, 2018

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.