Social Media Marketing
Reports
US Social Trends for 2019
After Facebook’s tumultuous year, the future of social media is in question. In this report, we predict what’s in store for 2019.
View this ReportMore Reports
See AllFacebook’s 2018 Year in Review
And What to Expect for Usage, Advertising and Privacy in 2019
Marketing with Stories on Facebook, Instagram and Snapchat
How Consumers and Marketers Are Using This Creative Format
US Video Ad Spending 2018
Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Interviews
More Marketers Have to Get Real with Teens
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Heather Watson
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
Charts
There are 1449 charts about 'Social Media Marketing'
Most Recent Charts
Attitudes Toward Social Media Campaign Transparency Among US Digital Media Professionals, Dec 2018 (% of respondents)
What Are US Digital Media Professionals' Most Important Performance Metrics for Measuring the Quality of Social Campaigns? (% of respondents, Dec 2018)
What Type of YouTube Content Do UK Child/Teen YouTube Users View? (% of respondents, by age, June 2018)
Do Social Network Users in Japan Follow Microinfluencer* Accounts on Social Networks? (% of respondents, by age, Dec 2018)
Do Social Network Users in Japan Follow Microinfluencer* Accounts on Social Networks? (% of respondents, by demographic, Dec 2018)
More On: Social Media Marketing
See AllIn Search of Scale, Direct-to-Consumer Brands Flock to TV
Feb 15, 2019
Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.
Influencers and Instagram Stories: A Perfect Marriage?
Feb 14, 2019
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.
Four Takeaways from Twitter’s Q4 Earnings: What Advertisers Need to Know
Feb 07, 2019
Twitter reported its Q4 2018 earnings Thursday, and although it beat revenue expectations, monthly usage fell for the third straight quarter to 321 million. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
How D2C Darling ThirdLove Went From Zero to a Million Customers
Feb 07, 2019
Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.
Four Takeaways from Snap’s Q4 Earnings: What Advertisers Need to Know
Feb 06, 2019
Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.
Four Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know
Feb 04, 2019
Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.
Data Compliance Brings Added Cost to Influencer Marketing
Feb 04, 2019
While disclosure continues to dominate the conversation around influencer marketing, data compliance laws are adding another layer of confusion—and cost—for those operating in this evolving market.
Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users
Feb 01, 2019
The recent news that Facebook is in early stages of combining the messaging features of several of its properties, as reported by The New York Times last week, raises many questions about how advertisers and users will be affected. In this eMarketer Analyst Insight, Debra Aho Williamson and Jasmine Enberg explain what it could mean for these two groups.
