Social Media Marketing
Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.View this Report
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
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What Are the Leading Customer Acquisition Channels for D2C Brands Worldwide? (% of respondents, April 2019)
Change* in Marketing Spending on Select Ad Platforms/Types in 2019 Among D2C Brands Worldwide, April 2019 (% of respondents)
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Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update
Jun 14, 2019
Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.
Three Reasons Why The Influencer Selection Process Is Inefficient | Sponsored Content
Jun 07, 2019
Influencer marketing is hardly new, but marketers continue to make relatively uninformed decisions when identifying influencers to represent their brand. Inmar explores three reasons why the influencer selection process is inefficient, and how to fix it.
Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About
May 29, 2019
With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.
Social Media Moves Down the Funnel as Commerce Opportunity Arises
May 28, 2019
Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of social marketing, social may also have a place further along the path to purchase.
How Browser Privacy Updates Are Affecting Influencer Attribution
May 27, 2019
Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?
May 21, 2019
According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.
Want to Bring Customers In-Store? Get Them to Follow You on Social Media
May 16, 2019
Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.
How D2C Marketers Are Adapting to Changes at Facebook
May 07, 2019
Direct-to-consumer (D2C) brands have traditionally relied on Facebook for cost-effective, performance-based marketing. But with climbing rates and uncertainty surrounding the roll back of Facebook’s ad-targeting features, D2C marketers have started diversifying their advertising strategy.