Social Media Marketing
Reports
US Native Advertising 2019
US native ad spending continues to grow robustly, reaching nearly $44 billion this year. By the end of 2020, almost two-thirds of US display spending will be on native units.
View this ReportInterviews
More Marketers Have to Get Real with Teens
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Heather Watson
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
Charts
There are 1502 charts about 'Social Media Marketing'
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Social Media Advertising Practices that US Internet Users Believe the Government Should Regulate, April 2019 (% of respondents)
How Do Digital Shoppers Worldwide Engage with Influencer Posts? (% of respondents, Jan 2019)
Influence of Social Media on Purchases According to Internet Users in the Middle East vs. Worldwide, Oct 2018 (% of respondents)
Leading Digital Marketing Channels Used by US Small Businesses, Dec 2018 (% of respondents)
Digital Marketing Channels that US Small Businesses Will Invest in More in 2019 (% of respondents)
More On: Social Media Marketing
See AllHere’s How Facebook Has Restricted Ad Targeting
Mar 28, 2019
Data-sharing scandals and public outcry keep driving Facebook to change its ad targeting features. Here’s a list the ways Facebook has changed how ads can be targeted on its platform.
Snapchat’s US Ad Business Will Soldier on, Growing 24.3% This Year
Mar 25, 2019
Snapchat has been busy lately trying to woo marketers. While we predict that Snapchat will cross $1 billion in US net ad revenues in 2020, reaching this milestone took longer than anticipated.
What Retailers Need to Know About Influencer Marketing
Mar 24, 2019
A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.
UK Internet Users' Attitudes Toward Influencers and Their Ads/Sponsored Posts, March 2019 (% of respondents)
Mar 20, 2019
Leading Platforms Used by Influencer Video Viewers in South Korea, Jan 2019 (% of respondents)
Mar 14, 2019
Who’s Afraid of Fake Followers?
Mar 11, 2019
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
Is Everyone on Instagram an Influencer?
Mar 05, 2019
There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000.
How Likely Are US Influencer Marketers to Work with Unconventional Influencers? (% of respondents, Feb 2019)
Mar 05, 2019
