Source: EMARKETER Forecast, March 2025 - June 2024
Note: revenues generated by US-based creators on social media; excludes revenues generated on traditional media properties; includes video platforms with primarily user-generated content (e.g., Twitch, YouTube)
Additional Note: US-based creators can generate revenues from audiences or brands located inside or outside of the US.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.