Source: EMARKETER Forecast, March 2025 - August 2024
Note: revenues generated from podcasts by US-based by independent creators on digital audio distribution platforms such as Apple Music and Spotify as well as independent distribution platforms; excludes revenues generated on traditional media properties, social or subscription platforms such as YouTube or Patreon; excludes ticket sales for live performances; excludes revenues generated by podcast creators working for professional organizations or distribution channels
Additional Note: US-based creators can generate revenues from audiences or brands located inside or outside of the US.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.