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Note: paid advertising that amplifies creator content on social networks; includes boosting, whitelisting, and other amplification of creator posts, handles, or assets used as the ad unit (e.g., Meta partnership ads, TikTok spark ads); excludes payments to influencers or other creators to produce sponsored content; excludes YouTube

Additional Note: Estimates represent revenues generated by social networks from US advertiser spending to amplify creator content. Organic-only creator posts with no paid distribution are excluded. Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing updates, comments, photos, or other content.

Methodology: Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.

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