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Data Managers Feel Overwhelmed by Abundance of Tools

Mar 20, 2019

Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.

Making Marketing Attribution Work Means Choosing the Right Metrics

Mar 18, 2019

Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.

Good Local Business Listings Are Key to a Good Local Search Experience | Sponsored Content

Mar 15, 2019

Whether you own a local business, or handle digital marketing for a brand which operates physical locations, the quality of your local business listings can either improve—or erode—your customer experience. Seventy-three-percent of high-intent consumers don’t visit a brand’s website before making a decision, according to Yext research.

Who’s Afraid of Fake Followers?

Mar 11, 2019

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.

Who Cares About Brand Safety?

Mar 10, 2019

Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.

Phone Dead? Just Head to Your Nearest Retailer

Mar 08, 2019

In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.

Facial Recognition Brings Opportunity ... and Privacy Concerns

Mar 06, 2019

Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.

Data Science Is in Demand at Ad Agencies

Mar 05, 2019

Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.

Is Everyone on Instagram an Influencer?

Mar 05, 2019

There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000.