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How Programmatic Platforms Absorb 20% of Media Ad Spend

May 21, 2018

GroupM estimates that DSPs and SSPs each take a 10% cut of the ad expenditures flowing through their platforms.

Marketers Lack Confidence with GDPR Compliance

May 21, 2018

The GDPR enforcement deadline is looming, but marketers aren't feeling self-assured about their ability to comply with the new law, according to a survey by Openprise.

Crisis Averted: How Marketers View Brand Safety Now

May 17, 2018

Yesterday, at eMarketer’s "State of Digital: Trust at the Crossroads" event, executives from Bayer US, Pernod Ricard USA and Boxed spoke about how they're moving past the brand safety hysteria, and—most importantly—ignoring the trolls and embracing their audiences in 2018 and beyond.

How Kia Harnesses the Power of Big Data to Engage Its Customers

May 17, 2018

Nathalie Choy, national manager of digital, social and CRM marketing at Kia Motors America, discusses the challenges that come with unifying customer data and analytics in order to improve customer engagement.

How Brands Link Offline Activity to Mid-Funnel Customer Engagement

May 17, 2018

Ashwin Navin, co-founder and CEO of Samba TV, explains what forms of data are critical for fleshing out mid-funnel engagement.

Using Engagement Metrics to Predict Real Business Outcomes

May 17, 2018

Jennifer Zeszut, co-founder and chief customer officer of Beckon, discusses how brands are turning customer engagement metrics into scores and ratings that predict real business outcomes.