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Martech Is Eating Up CMOs' Budgets

Nov 15, 2018

As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.

Enterprise Software Acquisition Surges

Nov 14, 2018

The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.

Protecting Customer Data Is a Top Challenge for CMOs

Nov 13, 2018

Data breaches and the threat of regulation have chief marketers on edge about data security.

How AI Can Empower Ad Personalization

Nov 12, 2018

Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.

How Poor Data Quality Mucks Up Attribution

Nov 09, 2018

Roughly 30% of the time, there are missing blanks in the information that marketers receive to inform their attribution efforts, according to Kochava.

How Disparate Systems Complicate Martech Strategies

Nov 06, 2018

The ballooning marketing tech landscape puts marketers in a tough position to develop a cohesive technology strategy.

How Political Advertisers on Deadline Utilize Programmatic

Nov 05, 2018

The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.