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Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
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How AI Can Empower Ad Personalization
Nov 12, 2018
Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
How Poor Data Quality Mucks Up Attribution
Nov 09, 2018
Roughly 30% of the time, there are missing blanks in the information that marketers receive to inform their attribution efforts, according to Kochava.
How Disparate Systems Complicate Martech Strategies
Nov 06, 2018
The ballooning marketing tech landscape puts marketers in a tough position to develop a cohesive technology strategy.
How Political Advertisers on Deadline Utilize Programmatic
Nov 05, 2018
The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.
The Smart Speaker Series: Seniors | Infographic
Nov 02, 2018
Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
Designers Want More 3-D and AR/VR Projects
Nov 01, 2018
Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.
Ad Trade Groups Are Changing How Data Gets Labeled
Oct 31, 2018
Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
How Data Exhaust Can Overload Digital Marketers
Oct 29, 2018
Marketers are drowning in information. And sometimes it makes more sense for them to scrap the excess data than to sift through and make sense of it.
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Oct 26, 2018
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Business Execs Believe More Countries Will Adopt GDPR-Like Laws
Oct 25, 2018
Earlier this week, Apple CEO Tim Cook praised the EU’s General Data Protection Regulation and advocated for stricter privacy laws in the US. Whenever the head of the world’s first $1 trillion company applauds regulation, people take notice. But Cook isn’t the only one in the business world who believes more data laws are coming our way.
More Marketers Have to Get Real with Teens
Oct 25, 2018
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
What Percent of Their Digital Ad Budget Do Marketers Worldwide Spend on Amazon Advertising? (% of respondents, Sep 2018)
Oct 25, 2018