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EMARKETER

B2B Social Media 2025

Moving Beyond Awareness to Real Business Impact

Report by Kelsey Voss  |  Jul 23, 2025
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Report
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Table of Contents
Executive Summary
B2B social media is a business driver
Recommendations
EMARKETER Interviews
Sources
Media Gallery
About This Report
B2B social media has evolved from an awareness tool into a central part of how brands build trust, influence buying decisions, and drive business growth. AI, video, and influencer marketing are reshaping strategies and raising expectations for measurable impact.
Topics
B2B Social Media
United States
Table of Contents
Executive Summary
B2B social media is a business driver
Recommendations
EMARKETER Interviews
Sources
Media Gallery

This report examines how B2B brands are using video, creators, and AI to make social media a core part of marketing strategy. It outlines the latest trends and considerations for reaching B2B decision-makers across platforms.

Key Question: How are B2B marketers transforming social media into a key channel for business growth?

B2B Marketers Prioritize Social Media and AI to Engage Buyers (% of US B2B marketers who plan to invest in the following key areas to drive revenues and measure the impact of their marketing campaigns, Nov 2024)
E-Mail ChartDownload

Key Stat: In 2025, 60% of B2B marketers plan to increase investments in both social media advertising and AI tools.

This report can help you: develop media strategy and allocate budget for campaigns (brands and agencies)

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

1expert perspective

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. B2B social media is a business driver
    1. Recommendations
    2. EMARKETER Interviews
    1. Sources
    2. Media Gallery

    Charts in This Report

    B2B Marketers Prioritize Social Media and AI to Engage Buyers (% of US B2B marketers who plan to invest in the following key areas to drive revenues and measure the impact of their marketing campaigns, Nov 2024)LinkedIn Sees the Largest Growth as B2B Social Media Strategies Evolve (% of B2B marketers worldwide, by platform, Aug 2024)
    B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)B2B Micro-Influencers Drive the Most Success (% of influencer marketers worldwide who have found success with B2B marketing in 2024, Oct 2024)
    Marketers Test New Ad Formats as Paid Social ROI Drops (% of US performance marketers, Feb 2025)

    Interviewed for This Report

    Davang Shah
    LinkedIn
    Vice President, Marketing
    Interviewed July 7, 2025

    authors

    Kelsey Voss

    Contributors

    Vladimir de Leon
    Chart Editor
    Nikolai Dineros
    Donte Gibson
    Senior Charts Editor
    Minda Smiley
    Heather Sprung
    Senior Editor
    Tracy Tang
    Senior Researcher
    Emman Velasco
    Chart Editor
    Paul Verna
    VP, Content
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