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B2B Social Media 2025

Moving Beyond Awareness to Real Business Impact

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About This Report
B2B social media has evolved from an awareness tool into a central part of how brands build trust, influence buying decisions, and drive business growth. AI, video, and influencer marketing are reshaping strategies and raising expectations for measurable impact.
Table of Contents

This report examines how B2B brands are using video, creators, and AI to make social media a core part of marketing strategy. It outlines the latest trends and considerations for reaching B2B decision-makers across platforms.

Key Question: How are B2B marketers transforming social media into a key channel for business growth?

Key Stat: In 2025, 60% of B2B marketers plan to increase investments in both social media advertising and AI tools.

This report can help you: develop media strategy and allocate budget for campaigns (brands and agencies)

authors

Kelsey Voss

Contributors

Vladimir de Leon
Chart Editor
Nikolai Dineros
Donte Gibson
Senior Charts Editor
Minda Smiley
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Emman Velasco
Chart Editor
Paul Verna
VP, Content

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