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Tech Trends H1 2025

6 Ways AI Is Reshaping Advertising, Search, and Commerce

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About This Report
AI is upending every aspect of marketing, from neuro-contextual ads that read emotions to autonomous shopping agents that make purchasing decisions. As tech giants consolidate control of the sector, six pivotal trends are reshaping advertising, search, and commerce.
Table of Contents

AI is revolutionizing marketing, from neuro-contextual targeting that reads human psychology to autonomous shopping agents and AI-driven search. Marketers must adapt rapidly as tech giants tighten control over tools and distribution.

Key Question: How should marketers adapt their strategies for an AI-dominated landscape where autonomous agents and conversational interfaces are replacing traditional search, advertising, and commerce channels?

This report can help you:

  • Develop media strategy (brands and agencies)
  • Allocate budget for campaigns (brands and agencies)
  • Showcase opportunities to customers (agencies)
  • Develop go-to-market strategy (media platforms and solution providers)
  • Develop commerce strategy (retailers)

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

2expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. 1. Neuro-contextual advertising targets human psychology in real time
    3. 2. End-to-end automation deepens the disruption of the ad business
    4. 3. Image generators cross the realism threshold
    1. 4. The search empire strikes back: Google scales AI to 1.5 billion users
    2. 5. Retail shopping gets conversational, predictive, and automated
    3. 6. Cars are becoming AI-powered commerce and media hubs
    4. EMARKETER Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Seth Hardy
    Flux Insights
    Founder
    Interviewed June 30, 2025
    Jorge Poyatos
    Seedtag
    Co-Founder
    Interviewed June 30, 2025

    authors

    Jacob Bourne

    Contributors

    Vladimir de Leon
    Chart Editor
    Eleni Digalaki
    Chris Keating
    Wendy Malloy
    Director, Reports Editor
    Carina Perkins
    Naomi Rebuelta
    Copy Editor
    Matt Torpey
    Senior Chart Editor
    Yoram Wurmser
    Principal Analyst
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