ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 18, 2025

TV is a major driver of holiday gift inspiration

Article |
 Aug 18, 2025

When campaigns miss the mark and how to make it right

Article |
 Aug 18, 2025

Meta's ambitions: Inserting AI, evolving Instagram, and monetizing WhatsApp

Article |
 Aug 18, 2025

MSNBC rebrands as MS NOW in bid to scale beyond its niche

Article |
 Aug 18, 2025

Loyalty programs give RMNs an advantage in the age of agentic AI

Article |
 Aug 18, 2025

Self-service data access is still missing from most retail media networks

Article |
 Aug 18, 2025

Pricing mismatches and execution missteps erode shoppers’ trust in grocers

Article |
 Aug 17, 2025

Gen X leads global consumer spending in 2025

Article |
 Aug 15, 2025

ChatGPT’s web traffic nearly tripled in a year

Article |
 Aug 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Self-service data access is still missing from most retail media networks

Article by Arielle Feger  |  Aug 18, 2025
Download
Self-service data access is still missing from most retail media networks
Share
Topics
Retail Media
Digital Advertising
United States
US Retailers Still Have Work to Do on the Measurement Sides of Their RMNs
E-Mail ChartDownload

Key stat: Only 40% of US retail media networks (RMNs) offer self-service sales data, according to Q2 data from Mars United Commerce.

Beyond the chart:

  • Nearly half (48%) of US retail media buyers purchase on-site retail media via self-serve capabilities, according to March 2025 data from Koddi.
  • For networks that do offer self-service, ease of seller onboarding is crucial—over three-quarters (76%) of retail media decision makers worldwide say it's valuable to them.

Use this chart: If you're a marketer or agency leader, pressure your RMN partners to go beyond basic ROAS. Ask about incrementality testing, clean room integrations, and self-serve data access. Measurement maturity is a competitive edge—both for RMNs and advertisers.

Related EMARKETER reports:

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account