The news: Netflix is proving its power as the dominant subscription streaming platform with several recent ad wins.

• The streamer announced that it’s sold all of its available commercial time in preparation for its two Christmas day NFL games, also noting sponsorship deals with partners like Google and FanDuel.
• The news comes along with strong Upfront results. Netflix claimed that it “more than doubled” Upfront commitments, with YoY growth across key categories including entertainment and tech, retail, and CPG. Netflix also stated that it has finalized deals with all major independent agencies and holding companies.

What’s driving growth: Live programming, an attractive upcoming content slate, and increased interest in Netflix Ads Suite.

• Beyond its Super Bowl investment, Netflix is gaining interest from advertisers for its WWE Raw offering and partnership with DoorDash for the newest season. The streamer sold out ad inventory for WWE Raw title sponsorships, capitalizing on sports’ mainstream appeal.
• Netflix remains a leader in original content. Advertisers are turning to the streamer for upcoming big name releases like the final season of “Stranger Things” and the newest seasons of “Emily in Paris” and “Bridgerton.” Its dominance in original content has helped Netflix secure early partnerships for new programs before they’ve proven popular, including an upcoming Will Ferrell golf series.
• After its wide release in June, Netflix Ads Suite is driving action. Features like innovative buying and measurement options, new formats, and improved data capabilities have drawn advertisers to the platform. Netflix has bolstered success with integrations like its deal with Yahoo DSP, which will expand to global clients in October, and its new programmatic measurement expansion with iSpot in the US.