Digital Video Ad Spending
- How has digital video ad spending changed from last year?
- What are the trends in digital video ad spending?
- How much digital video ad spending is on mobile?
Reports
Advanced Targeting on TV 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
View this ReportForecasts
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Mobile Ad Spending
- Programmatic Ad Spending
- Total Media Ad Spending
- Video Ad Spending
- Desktop/Laptop Ad Spending, US
- Digital Ad Spending, US
- Digital Ad Spending, by Industry, US
- Display Ad Spending, US
- Programmatic Ad Spending, US
- Total Media Ad Spending, US
- Upfront Digital Video Ad Spending, US
- Video Ad Spending, US
Charts
There are 236 charts about 'Digital Video Ad Spending'
Most Recent Charts
US Digital Ad Spending, by Format, 2017 & 2018 (billions, % of total and % change)
US Desktop vs. Mobile Ad Spending Share, 2017 & 2018 (% of total)
How Do US Agency and Marketing Professionals Expect Select Channels of TV/Digital Video Ad Spending to Change? (% of respondents, March 2019)
Allocation of TV/Digital Video Ad Spending According to US Agency and Marketing Professionals, by Type, 2017-2019 (% of total)
Average Digital Video Ad Spending Among US Agency and Marketing Professionals, 2017-2019 (millions)
More On: Digital Video Ad Spending
See AllVideo Will Account for Almost Half of Programmatic Spend This Year
May 03, 2019
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.
Breaking Out Video Ads: Native vs. In-Stream
Apr 17, 2019
We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.
Breaking Down Mobile Video Ad Spending
Apr 08, 2019
This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile. But, even though it falls under the display umbrella, video is the only digital ad format where more ad dollars are still spent outside mobile channels.
