Digital Video Ad Spending
eMarketer's forecasts, data and statistics include estimates for digital video ad spending by device (mobile, desktop/laptop), and by US industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, ... and travel). Also includes upfront digital video ad spending, video ad spending per digital video viewer, and programmatic video ad spend by device. Digital video ad spending estimates for US, UK, Canada, China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How has digital video ad spending changed from last year?
- What are the trends in digital video ad spending?
- How much digital video ad spending is on mobile?
Reports
Report by Ross Benes Jun 18, 2019
Q2 2019 Digital Video Trends
US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.
View this ReportForecasts
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Mobile Ad Spending
- Programmatic Ad Spending
- Total Media Ad Spending
- Video Ad Spending
- Desktop/Laptop Ad Spending, US
- Digital Ad Spending, US
- Digital Ad Spending, by Industry, US
- Display Ad Spending, US
- Programmatic Ad Spending, US
- Total Media Ad Spending, US
- Upfront Digital Video Ad Spending, US
- Video Ad Spending, US
Charts
There are 223 charts about 'Digital Video Ad Spending'
Most Recent Charts
Which Types of Digital Media Are US Local Advertisers Purchasing? (% of respondents, June 2019)
Digital Display Ad Spending Share in Mexico, by Format, 2017 & 2018 (% of total)
Digital Video Ad Spending in Mexico, 2014-2018 (billions of Mexican pesos, % change and % of total digital ad spending)
Share of Digital Video Ad Spending in Mexico, 2014-2018 (millions and % of total)
Digital Display Ad Spending in France, by Format and Buying Method, H1 2018 & H1 2019 (millions of €, % of total digital display ad spending and % change)
More On: Digital Video Ad Spending
See AllPolitical Ad Spend to Reach $6 Billion for 2020 Election
Jul 19, 2019
Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.
