This Election Year, the Political Ad Whack-a-Mole Game Will Continue

Digital Ad Spending in France, by Format and Device, 2018-2020 (millions of €, % change and % of total media ad spending)

Digital Video Ad Spending Share in Japan, Desktop/Laptop vs. Smartphone, 2018-2023 (% of total)

Digital Video Ad Spending in Japan, by Format, 2018-2023 (billions of ¥)

Digital Video Ad Spending in Japan, Desktop/Laptop vs. Smartphone, 2018-2023 (billions of ¥)

Ready for Primetime

US Connected TV Advertising 2019

Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US

Programmatic Digital Display Ad Spending

Connected TV Ad Dollars Will Surpass Desktop by 2021

US Programmatic Digital Display Ad Spending

Programmatic Ad Performance Metrics in Italy: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018

Programmatic Ad Performance Metrics in Russia: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018

UK Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018

Subscription and Ad Opportunities Abound as Viewing Surges

Mobile Video Monetization 2019

US Over-the-Top (OTT) Local Ad Spending, 2020 & 2024 (billions)

US Local Political Ad Spending, by Media, 2020 (billions and % of total)

US Digital Ad Spending, by Format, H1 2018 & H1 2019 (billions and % share)

Video Ad Performance Metrics in France and Germany: Viewability Rate* and In-View Time, Q4 2019 (among impressions measured by Meetrics )

US Digital and Total Media Ad Spending, by Format, 2014-2020 (billions)

US Digital and Total Media Ad Spending Growth, by Format, 2014-2020 (% change)

US Mobile Ad Spending, by Format, 2015-2020 (billions, % change and % of total digital spending)

Types of Mobile Media on Which Marketers in China Will Spend Advertising, 2019 & 2020 (% of respondents)

Digital Ad Spending in Canada, by Format and Language, 2017 & 2018 (millions of C$ and % change)

eMarketer's forecasts, data and statistics include estimates for digital video ad spending by device (mobile, desktop/laptop), and by US industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, and travel). Also includes upfront digital video ad spending, video ad spending per digital video viewer, and programmatic video ad spend by device. Digital video ad spending estimates for US, UK, Canada, China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:

Digital Video Ad Spending

Desktop/Laptop Ad Spending

Digital Ad Spending

Display Ad Spending

Mobile Ad Spending

Programmatic Ad Spending

Total Media Ad Spending

Video Ad Spending

Desktop/Laptop Ad Spending, US

Digital Ad Spending, US

Digital Ad Spending, by Industry, US

Display Ad Spending, US

Programmatic Ad Spending, US

Total Media Ad Spending, US

Upfront Digital Video Ad Spending, US

Video Ad Spending, US

How has digital video ad spending changed from last year?

What are the trends in digital video ad spending?

How much digital video ad spending is on mobile?

Identifying Key Distinctions Across Age Groups, from Teens to Baby Boomers

Canada Digital Habits by Generation

Privacy, Brexit and Video Take Center Stage

UK Key Digital Trends 2020

Our Predictions for What Will Matter to Marketers

2020 TV and Video Trends

Connected TV Ad Spending Surges Ahead

Q4 2019 Digital Video Trends

Digital Video Ad Spending

Reports

Canada Digital Habits by Generation

More Reports

UK Key Digital Trends 2020

2020 TV and Video Trends

Q4 2019 Digital Video Trends