Digital Video Ad Spending
- How has digital video ad spending changed from last year?
- What are the trends in digital video ad spending?
- How much digital video ad spending is on mobile?
Reports
Q1 2019 Digital Video Trends
US digital video ad spending is on track to exceed our previous forecasts, while TV also got a bump thanks to increased political spending in H2 2018.
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See AllDigital Video Advertising Best Practices 2019
Industry Experts Weigh in on Privacy, Context, Formats and Measurement
Mobile Video Advertising 2019
Leveraging Rewarded Video, 6-Second Ads and Vertical Video
Q4 2018 Digital Video Trends
As Consumers Increase Time Spent with Video, More Ad Spending Goes Through Programmatic
Forecasts
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Mobile Ad Spending
- Programmatic Ad Spending
- Total Media Ad Spending
- Video Ad Spending
- Desktop/Laptop Ad Spending, US
- Digital Ad Spending, US
- Digital Ad Spending, by Industry, US
- Display Ad Spending, US
- Programmatic Ad Spending, US
- Total Media Ad Spending, US
- Upfront Digital Video Ad Spending, US
- Video Ad Spending, US
Interviews
Marketing in India: Digital Means Mobile in India
Arun Pattabhiraman, vice president and global head of marketing for mobile advertising platform InMobi, explains how digital advertising in India is chipping away at traditional media ad spending thanks to the country's growth in smartphone users.
Arun Pattabhiraman
Vice President, Global Head of Marketing
InMobi
Charts
There are 561 charts about 'Digital Video Ad Spending'
Most Recent Charts
US Digital Video Ad Spending, 2018-2023 (billions and % change)
How Much Do Companies Worldwide Expect to Increase Their In-App Ad Spending in the Next 12 Months? (% of respondents, Nov 2018)
US Gaming Video Content Digital Ad Revenues, 2017-2020 (billions and % change)
Digital Display Ad Spending in France, by Type, 2018 (millions of € and % of total)
US Digital Ad Spending, by Format, Dec 2017-Nov 2018 (% of total and % change vs. same period of prior year)
More On: Digital Video Ad Spending
See AllWill Ad Measurement Challenges Stifle OTT Growth?
Mar 15, 2019
Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.
Why Have We Raised Our Twitter Forecast?
Feb 22, 2019
Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.
Does OTT Have an Ad Fraud Problem?
Feb 04, 2019
Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.
Digital Ad Spending Share Worldwide, by Device and Format, 2018-2020 (% of total media ad spending)
Jan 11, 2019
Allocation of Digital Ad Budget According to US Senior Ad Buyers, by Tactic, 2018-2020 (% of budget)
Jan 10, 2019
Allocation of Digital Video Ad Spending According to US Senior Ad Buyers, by Channel, 2018-2020 (% of total)
Jan 10, 2019
US Digital Advertising Snapshot
Dec 21, 2018
Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?