Digital Video Ad Spending

eMarketer's forecasts, data and statistics include estimates for digital video ad spending by device (mobile, desktop/laptop), and by US industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, ... and travel). Also includes upfront digital video ad spending, video ad spending per digital video viewer, and programmatic video ad spend by device. Digital video ad spending estimates for US, UK, Canada, China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How has digital video ad spending changed from last year?
  • What are the trends in digital video ad spending?
  • How much digital video ad spending is on mobile?

Reports

Interviews

More On: Digital Video Ad Spending

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How Much Are Marketers Spending on Social Video Advertising?

Sep 19, 2018

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

Ads.txt Demonstrates Why Video Is Fraudsters' Favorite Ad Format

Jul 26, 2018

The Guardian’s ad-buying test shows that domain spoofing is rampant for video inventory, but not display.