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Connected TV Trends 2020 | Roundup

Jan 13, 2020

Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. But still, challenges remain, including fragmented inventory, ad fraud and frequency capping.

TV Year in Review: Advertising Remains Strong, but Road Ahead Is Murky

TV Year in Review: Advertising Remains Strong, but Road Ahead Is Murky

Dec 19, 2019

Despite the acceleration of cord-cutting, the demand for TV advertising remains strong. In 2019, that demand was reflected in increased ad prices and a growing appetite for targeted TV ads.

Q4 2019 Digital Video Trends

Q4 2019 Digital Video Trends

Dec 05, 2019

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

Who Controls Connected TV Ad Budgets?

Who Controls Connected TV Ad Budgets?

Dec 02, 2019

Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.

Television Update Fall 2019

Television Update Fall 2019

Nov 26, 2019

In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.

The Battle for Long-Form VOD Supremacy in the UK Is Heating Up

The Battle for Long-Form VOD Supremacy in the UK Is Heating Up

Nov 26, 2019

For UK video platforms, competition around premium content is intensifying, with digital services increasingly coming to the fore. For our report on digital video in the UK, we looked at the products that traditional and digital-first broadcasters are offering their audiences.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.