UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
- Addressable & Programmatic TV Ad Spending
- Connected TV Users & Households
- Google Chromecast & Home Users
- Media Usage
- Programmatic Ad Spending
- Time Spent with Digital Video
- Time Spent with Media
- Time Spent with TV
- Total Media Ad Spending
- Addressable & Programmatic TV, US
- Connected TV, US
- Google Chromecast & Home Users, US
- Media Usage, US
- Pay TV Households & Viewers, US
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Senior Vice President, General Manager, Platform
There are 564 charts about 'TV'
Most Recent Charts
Average Daily Time Spent Watching TV Among Consumers in France, by Age, 2018 & 2019 (hrs:mins and % change)
Consumers in Canada Who Use Select Video Technologies, by Native Language, Fall 2018 (% of respondents in each group)
Consumers in Canada Who Watch TV Exclusively via the Internet, by Native Language, 2014-2018 (% of respondents in each group)
Consumers in Canada Who Watch TV Exclusively via the Internet, by Age, 2015-2018 (% of respondents in each group)
More On: TVSee All
Connected TV Trends 2020 | Roundup
Jan 13, 2020
Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. But still, challenges remain, including fragmented inventory, ad fraud and frequency capping.
TV Year in Review: Advertising Remains Strong, but Road Ahead Is Murky
Dec 19, 2019
Despite the acceleration of cord-cutting, the demand for TV advertising remains strong. In 2019, that demand was reflected in increased ad prices and a growing appetite for targeted TV ads.
Q4 2019 Digital Video Trends
Dec 05, 2019
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
Who Controls Connected TV Ad Budgets?
Dec 02, 2019
Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.
Television Update Fall 2019
Nov 26, 2019
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
The Battle for Long-Form VOD Supremacy in the UK Is Heating Up
Nov 26, 2019
For UK video platforms, competition around premium content is intensifying, with digital services increasingly coming to the fore. For our report on digital video in the UK, we looked at the products that traditional and digital-first broadcasters are offering their audiences.
US Connected TV Advertising 2019
Nov 25, 2019
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.