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Still Early Days for TV Ad Innovation

Feb 27, 2019

Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.

Want to Understand the Evolution of TV Ad Measurement? Mark May 20 on Your Calendar

Feb 12, 2019

That’s the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors.

Esports Playing in the Big Leagues Now

Feb 05, 2019

In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.

TVSquared’s Guide to TV Analytics Maturity | Sponsored Content

Jan 30, 2019

Traditionally, advertisers used TV for one reason: reach. TVSquared identifies the five critical steps to analytics maturity and offers guidance to get to the next level.

Sports OTT Landscape 2019

Jan 24, 2019

Sports broadcasting is transitioning from traditional to digital channels throughout the world. In some areas, disruption is coming from connected TV platforms, while in others, mobile providers—and even legacy media companies—are driving change.

Sports OTT Landscape in France

Jan 24, 2019

A new crop of sports OTT services has emerged in France. Top players include TV networks, Amazon, Eurovision Sports and Mediapro. The lines between TV and digital are blurring, as providers and consumers use multiple platforms and devices.

Sports OTT Landscape in India

Jan 24, 2019

In India, disruption in the sports broadcasting industry is coming mainly from mobile, as smartphones and better access to data in rural areas have expanded the market for streaming. Top OTT providers include Hotstar, SonyLIV, JioTV and Airtel TV.

Sports OTT Landscape in Canada

Jan 24, 2019

The sports video streaming landscape in Canada is a mix of legacy TV network groups Bell Media and Rogers Media; digital media giants such as Facebook, Twitter and Amazon; and independent startups like DAZN.

Sports OTT Landscape in China

Jan 24, 2019

State media network China Central Television (CCTV) is the main purveyor of sports programming in China, but OTT players, including Alibaba, Tencent and Baidu, have disrupted the ecosystem by securing streaming rights to major sports properties.

Sports OTT Landscape in Mexico

Jan 24, 2019

Affordable pay TV plans have kept sports broadcasting largely within traditional channels in Mexico, but consumer demand for live video on all screens is pushing media giants to offer streaming options and opening opportunities for outside players.

Sports OTT Landscape in the UK

Jan 24, 2019

Broadcast channels both paid and free carry the lion’s share of live sports content in the UK, but a substantial and growing portion of the population is now streaming sports via digital platforms.

Sports OTT Landscape in the US

Jan 24, 2019

In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.