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Canada CTV and Digital Video 2025

Viewership Continues Its Shift From Linear to Digital

Report by Paul Briggs  |  Dec 11, 2025
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About This Report
Digital video keeps expanding as more viewers shift to streaming and mobile gains ground. Growth spans every generation, even as cord-cutting accelerates and reshapes how audiences spend time on the biggest screen in the home.
Topics
Digital Video
Canada

Digital video viewership keeps rising, driven by mobile use and more connected TVs (CTVs). But shifting habits and cord-cutting are fragmenting attention, forcing media buyers to navigate a fast-changing landscape.

This deck covers:

  • Digital video and smartphone video user forecasts
  • Connected TV (CTV) viewer forecasts
  • Top digital video platforms in Canada

This deck can help you: develop media strategy and allocate budget for campaigns (brands, agencies)

authors

Paul Briggs

Contributors

Ross Benes
Senior Analyst
Madan Kumar
Copy Editor
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content
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