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Linear Addressable TV Ad Spending
Households
by Location
by Transmission Method
Source: EMARKETER Forecast, April 2025 - January 2026
Note: targeted TV ads delivered on a home-by-home basis via cable and satellite boxes; includes ads in video-on-demand (VOD) and those delivered by dynamic ad insertion (DAI) technology from smart TVs connected to set-top boxes; excludes CTVs, internet-only connected smart TVs, and OTT
Additional Note: TV ad spending includes broadcast TV (network, syndication, and spot) and cable TV; digital is excluded.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.