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Events
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See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 27, 2025
Google's AI summaries lead to far fewer clicks
Article |
Aug 27, 2025
Google Cloud is developing its own blockchain
Article |
Aug 27, 2025
How ChatGPT’s 52% referral traffic collapse could reshape SEO
Article |
Aug 27, 2025
GenAI retail traffic surges 4,700%, reshaping the path to purchase
Article |
Aug 27, 2025
Google Vids’ AI avatars and transcript tools push video production into self-serve territory
Article |
Aug 27, 2025
Abercrombie weathers tariffs, boosts outlook as Hollister brand soars
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Aug 27, 2025
Shoppers trust genAI more than brand websites for purchase advice
Article |
Aug 26, 2025
As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond
Article |
Aug 26, 2025
YouTube TV risks engagement dip as Fox standoff escalates
Article |
Aug 26, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Linear Addressable TV Households
Households
by Location
by Transmission Method
Source: EMARKETER Forecast, April 2025 - June 2024
Note: households with a subscription to a traditional pay TV service and a set-top box that allows for addressable TV advertising
Additional Note: Addressable TV includes targeted TV ads delivered on a home-by-home basis via cable and satellite boxes; video-on-demand (VOD) is included, but connected TVs, internet-only connected smart TVs, and OTT are excluded. Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.