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Events
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See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 27, 2025
Google's AI summaries lead to far fewer clicks
Article |
Aug 27, 2025
Google Cloud is developing its own blockchain
Article |
Aug 27, 2025
How ChatGPT’s 52% referral traffic collapse could reshape SEO
Article |
Aug 27, 2025
GenAI retail traffic surges 4,700%, reshaping the path to purchase
Article |
Aug 27, 2025
Google Vids’ AI avatars and transcript tools push video production into self-serve territory
Article |
Aug 27, 2025
Abercrombie weathers tariffs, boosts outlook as Hollister brand soars
Article |
Aug 27, 2025
Kohl’s delivers earnings beat but can’t stop sales slide
Article |
Aug 27, 2025
Shoppers trust genAI more than brand websites for purchase advice
Article |
Aug 26, 2025
As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond
Article |
Aug 26, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →National TV Ad Spending
Households
by Location
by Transmission Method
Source: EMARKETER Forecast, April 2025 - April 2025
Note: includes broadcast TV (network, syndication, and spot) and cable TV; excludes digital
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.