Media Buying


In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.

eMarketer forecasting director Shelleen Shum breaks down Facebook’s average ad revenues per user in the UK, including Instagram.

The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.

eMarketer forecasting director Shelleen Shum talks about Brexit and its impact on digital ad spending for the Google-Facebook duopoly in the UK.

eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.

eMarketer senior forecasting analyst Oscar Orozco tees up our numbers for UK digital out-of-home advertising and factors behind its growth.

eMarketer principal analyst Mark Dolliver discuss how baby boomers are aging in place in multiple aspects of their lives. He explains their digital adoption habits, their financial status and the new technologies they find important. He also talks about how young people are getting their news, how digital usage varies by age and what the new generational divide may look like.

eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.

Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.

Germany’s auto industry is central to the economy of the country and the region. But because of macroeconomic trends—like the volatility of the US-China trade negotiations and US President Donald Trump’s mixed trade signals on German cars—the automotive sector in Germany is underspending on ads compared with other industries. The medium-term prognosis remains uncertain.

eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.

As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.

eMarketer senior forecasting analyst Oscar Orozco explores our digital ad spend numbers for Google and Facebook amid an economic slowdown in the EU.

eMarketer senior forecasting analyst Oscar Orozco discusses our latest ad spend numbers for Amazon and how it’s maintaining its lead on Microsoft and Verizon.

eMarketer junior forecasting analyst Nazmul Islam explores our ad spending estimates for France, including some bright spots for traditional media.

Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we looked at connected TV’s limitations and what leaders in the industry think.

eMarketer junior forecasting analyst Nazmul Islam discusses our recently adjusted ad spending figures for Europe and the potential hit digital spend may take.

eMarketer vice president of forecasting Monica Peart discusses our advertising estimates for Alibaba and details on the Chinese ecommerce giant’s new retail initiative.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What's allowed? What isn't? Why have startups become obsessed with marketing on public transit? They also talk about YouTube's latest FTC fine, a new partnership between TikTok and the National Football League and more.

eMarketer forecasting analyst Eric Haggstrom discusses our latest retail ecommerce figures for Southeast Asia and how its market dynamics differ from those in the US.