Media & Entertainment


The Weekly Listen: The (not) sharing economy, Amazon Pharmacy and social media change

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss the we-used-to-share-things economy, Amazon's new online pharmacy, Twitter keeping some election tactics, the sudden surge in disappearing messages, the share of Facebook content that's political, why movie previews are called "trailers," and more.

Spotify Positions for Podcasting, Alexa Asks Follow-Ups, and the Apple One Bundle

eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

The Streaming Wars Hit Western Europe

Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.

Google and YouTube Overdeliver, Fraud in Connected TV, and the New California Privacy Rights Act

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

More than Just Deals: Singles' Day Is Introducing New Shopping Experiences in China

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.

Facebook's Surprising (and Unsurprising) Earnings, Its Oversight Board, and the Threat From Gaming

eMarketer principal analyst Debra Aho Williamson, junior analyst Blake Droesch, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the surprising and unsurprising elements of Facebook's Q3 earnings. They then talk about Facebook's new "Neighborhoods" feature, the Facebook "Oversight Board" going live, and the threat to social networks that gaming poses.

Analyzing Twitter's Q3 Earnings, a TikTok and Shopify Deal, and Whether Social Audio Has a Future

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss how Twitter's Q3 earnings should be evaluated. They then talk about whether social audio will be the next big thing, TikTok's new partnership with Shopify, and if 2020 has been the year of live shopping.

A Deep Dive into the Digital Lives of Internet Users Worldwide

eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.

In recent months, both Instagram and Snapchat have made several changes to their products that are reminiscent of growing contender TikTok. Instagram launched its highly-anticipated feature Reels, which allows users to create short videos set to music, and Snapchat introduced a slew of new features, including adding music and a test for vertical navigation.

The Executive Roundtable: David Cohen of the IAB on how digital advertising is adjusting to disruption

David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.

The dominance of ad-free streaming poses marketing problems

A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.

Fifty-seven percent of digital advertisers are planning to increase their ad spend in H1 2021, and connected TV (CTV) and over-the-top (OTT), in particular, are expected to see gains, according to a recent Verizon Media study.

Advertising During the Election, Apple's Privacy 'Nutrition Labels,' and Virtual Reality Headset ID

eMarketer forecasting analyst Eric Haggstrom joins principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, and Nicole Perrin to discuss the US presidential election: media usage, effective advertising, and how big tech protected its integrity. They then talk about Apple's new privacy "nutrition labels," how a virtual reality headset can tell who you are from your movements within 5 minutes, and why The Trade Desk had such a good Q3.

Doug Scott, CMO of Twitch, speaks with eMarketer vice president of business development Marissa Coslov about the livestreaming platform’s user growth surge, the impact of popular programming beyond gaming, and building communities.

The Weekly Listen: What's Next for Section 230, AMC Theatres in Trouble, and Changing Media Tides

eMarketer principal analysts Mark Dolliver, Nicole Perrin, and Yory Wurmser join vice president of content studio at Insider Intelligence Paul Verna to discuss what a revised Section 230 might look like, the pivot to localized and loyalty-based marketing next year, re-reclassifying Uber and Lyft drivers in California, the changing tides of media ad spending, AMC Theatres being close to the edge, how an apple and an onion can taste the same, and more.

Livestreaming Supplements In-Person Interactions During Quarantine

The large increase in live video viewers is one of the biggest digital media growth stories of the pandemic.

US Entertainment Industry Digital Ad Spending Growth Will Rebound by Over 20% in 2021

This year, digital ad spend in the US entertainment industry will drop by 6.9% to $7.03 billion.

Streaming Services Spend Heavily on Marketing amid Pandemic

Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.

Digital Video Consumption Is Spiking in Asia-Pacific

With citywide lockdowns and ongoing social distancing measures in place, people throughout the Asia-Pacific region are spending more time at home consuming all forms of media—especially digital video.