The fintech is testing if its one-day musical can reach beyond its 1,200 seats with digital clips.
New CEO Roger Lynch inherits a business built to extend Barbie and Hot Wheels into media and gaming.
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes the live broadcast more or less valuable, who now owns the fan relationship, and which sports or leagues are currently under-leveraging this entertainment IP opportunity. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Senior Forecasting Analyst Zach Goldner. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The retailer is multiplying its sports ad spend to keep home goods top of mind before shoppers are ready to buy.
Costlier ad-free plans make bundles and ads more attractive, giving marketers more ways to reach churn-prone viewers.
Product integrations, creator partnerships, and branded series could turn repeat viewing into sustained engagement.
A patented system favors natural pauses, though Xbox instability may keep brands cautious.
Advertisers could gain broader bundled reach but lose negotiating leverage.
Bite-sized news could attract younger audiences while creating fresh ad inventory, including local placements.
Provocative creative can earn media, but brands should test who may feel demeaned before spots run.
Higher streaming bills could fuel churn, making ad tiers, sponsorships, and product placements more valuable.
Microdrama audience growth in China is slowing, but the industry’s biggest opportunity is just beginning. AI, premium storytelling, and branded content are transforming the format into a serious media and marketing platform.
YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.
In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.
WBD’s Q2 exposes weak spots: Streaming gains couldn’t offset TV declines, making the Paramount deal more consequential than ever.
Disney turns streaming into an ad engine: FYQ3 results show SVOD, sports, and parks combining to keep advertisers invested despite broader subscription churn.
Spotify falls short of user forecasts: Engagement remains healthy, but uneven ad performance adds demand for stronger measurement.
Paramount’s Q2—no merger, and no growth: Ad prices might soften as the company’s mega-merger.
Disney revamps its streaming app: Better recommendations and a super app could boost first-party data and make Disney+ more attractive to advertisers.
At Cannes Lions 2026, Jonathan Stringfield, Vice President, Microsoft Advertising & Gaming Business Leadership, met up with EMARKETER’s Max Willens at our Cannes studio to discuss gaming’s evolution into one of the most influential entertainment and cultural ecosystems,