On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Viral AI scenes spark studio backlash, exposing genAI’s tightrope between demo buzz and copyright infringement.
Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.
Short-form video clips could lift engagement and turn content discovery into a built-in promo engine.
It opts to acquire post-production AI tech for nearly $600 million to cut costs and avoid spooking creatives.
YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.
No Ticketmaster breakup means brands still rely on one gatekeeper for ticketing data and venue access.
On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it generate significant revenue from advertising? Will people sit down in their living rooms and turn on a podcast to watch, en masse? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor Daniel Konstantinovic. Listen everywhere, and watch on YouTube and Spotify.
Microsoft’s 2027 console-PC hybrid may turn fragmented players into one measurable media buy.
Podcast growth outpaces social, with trusted hosts driving purchases and attention other feeds can’t match.
EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for 2026. He’ll dig into what’s powering the surge, from shoppable content to CTV’s growing pull, and how brands are moving toward fuller-funnel partnerships that deliver real lift. Listen everywhere you find podcasts and watch on YouTube and Spotify.
Commerce powers Netflix ads with an Amazon DSP integration that gives Netflix retail-grade targeting as CTV budgets focus on outcomes.
Lower commissions and alt billing weaken Google’s grip through 2032, widening brands’ paths to users.
71% of moviegoers are more likely to watch a film after seeing social ads, showing how online buzz drives real-world ticket sales.
On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Versant's ad revenues fell 8.9% as pay TV shrinks and streaming nears half of viewing time, pressuring cable’s ad model.
News consolidation raises advertiser exposure risk, as a Paramount-controlled CNN and CBS might reduce independent national news options.
AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.
Brands reallocate budgets to blend TV scale with targeting, but walled gardens risk eroding efficiency.