In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Story-driven integrations extend from the screen to shoppers’ carts.
Disney+ eyes free streaming: A no-cost tier could draw more viewers, challenge YouTube's lead, and broaden Disney's ad-supported reach.
FIFA rights draw bidders: Netflix, Disney, and YouTube weigh $1.5B+ World Cup bids as tougher US kickoff times cloud the investment.
Time spent on Netflix is crawling: Show viewership plummets during second seasons, and other video offerings aren’t driving attention.
Sky builds TV scale: An ITV deal creates a UK ad powerhouse as legacy TV seeks scale while streaming draws viewers and ad budgets.
Entertainment apps hold attention: App sessions hit a period high while music apps lost engagement, reflecting consumers' preference for active media.
UK review could alter the Paramount-WBD deal: Regulators may force asset sales, weakening the merger’s streaming and CTV ad advantages.
Media splits test marketers: Comcast and NBCU’s breakup could alter premium video buying, putting upfronts and bundles under scrutiny.
Disney’s AI ad tool: Disney opens AI-powered TV ad creation to smaller brands as disclosure emerges as a trust advantage.
One voice, global reach: McConaughey's cloned voice speaks six languages, turning a single ad into a World Cup-scale campaign.
Live sports keep delivering: But record audiences and billions of ad impressions are making premium rights harder to secure—and costlier.
Reddit's entertainment edge: Reddit turns fandom into measurable ROI, delivering results from discovery through retention.
Paramount-WBD deal is official: DOJ approval sets the stage for a mega-merger that will impact advertisers.
CBS upheaval clouds merger math: 60 Minutes exits and Colbert’s end add brand risk to Paramount-WBD talks.
In today’s podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta’s new “Instagram for TV” app, and which formats social media companies might develop beyond short-form video to capture TV audiences. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
Podcast ad budgets tilt toward brand building: 63% of Q1 spend went toward brand awareness, as marketers trade quick conversions for long-term equity.
BuzzFeed plots YouTube rival: Incoming CEO and majority owner Byron Allen, bets free streaming can revive BuzzFeed, but scale favors YouTube.
Paramount-WBD merger tests regulators: DOJ appears receptive, yet state officials and 5,000 creatives warn of fewer jobs and pricier content.
James Murdoch will buy New York Magazine, half of Vox Media: The $300 million deal is spotlighting consolidation in digital media.