Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio marketers than music and how FAST services will help push AVOD viewership across the 200 million milestone. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
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This FAQ breaks down what’s next for the creator economy and how marketers should respond.
This FAQ outlines what marketers need to know to connect with Gen Z.
NFL viewership favors broadcast as traditional TV draws the biggest audiences, but streaming’s ad effectiveness is unmatched.
Agencies are going all in on YouTube for CTV, valuing its TV-scale reach and digital precision.
Golden Globes TV audiences dipped 7% YoY while social buzz hit a record 43M reactions—requiring marketers to adapt.
The best user acquisition strategy isn’t more money—it’s faster testing, tweaking, and deploying.
Netflix’s all-cash WBD bid means a faster deal that would ease streaming uncertainty and help advertisers plan around Netflix’s ad tier.
Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.
1,500 layoffs and budget cuts at Reality Labs signal a shift toward AI glasses and real-world ad integration.
The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.
CTV’s evolution will hit full stride in 2026 amid rising viewership, better measurement, and interactive ads.
As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.
Podcast listeners are sought out by marketers for high engagement, and listenership is only set to grow.
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.
Brands should plan for campaigns around live events while treating streaming as a test bed for targeting.
Semafor’s rise shows publishers are supplementing inconsistent ad revenues with events and sponsorships.