In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming fortunes? Which type of content is most likely to help the company gain and retain subscribers? And how significant is its downward revision of 2026 ad revenue expectations? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing, for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
With watch time up 50%, brands can tap devoted audiences through creator deals and natural product placements.
In Q4 2026, we analyzed 3,210 ChatGPT and 3,210 Google Gemini recommendations across eight media and entertainment categories to compile the AI Visibility Index.
The hire could boost its content lineup, though YouTube remains the safer choice for podcast advertisers.
On today’s podcast, we discuss whether baseball is actually growing, if its traditions are a strength or a weakness, whether it has a star power problem, and which sponsorship opportunities marketers might be overlooking. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Director Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The temporary boost obscures traditional TV’s broader decline, giving marketers reason to prioritize performance over revenue trends.
The new series reflects Gap Inc.’s broader effort to use entertainment to build brand relevance and engagement.
By helping customers play, discover, and connect, the retailer is looking for differentiation beyond price and selection.
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel. Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President and Principal Analyst Sarah Marzano. Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify.
Despite a larger portfolio, 2027 revenues may barely budge, leaving marketers to weigh reach against CPMs.
Its first layoff since 2022 could foreshadow a major change to come.
Disney finds opportunity in Character.AI’s bankruptcy: Unprofitable chatbot engagement gives way to a potentially safer, controlled use for AI characters.
Chipotle, Gap, and E.l.f. are creating music and content designed to earn attention rather than interrupt it.
Marketers could get simpler media buys but face higher CPMs and less pricing leverage.
Stable distribution opens the door to longer-term sponsorships, though streaming alone may not revive viewership.
Licensing IP can attract new fans to Disney+ while giving marketers more ways to reach them.
The fintech is testing if its one-day musical can reach beyond its 1,200 seats with digital clips.
New CEO Roger Lynch inherits a business built to extend Barbie and Hot Wheels into media and gaming.
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes the live broadcast more or less valuable, who now owns the fan relationship, and which sports or leagues are currently under-leveraging this entertainment IP opportunity. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Senior Forecasting Analyst Zach Goldner. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The retailer is multiplying its sports ad spend to keep home goods top of mind before shoppers are ready to buy.