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For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Non-controversial stars, authentic fits, and humor, not fame alone, boost Super Bowl ad results.
Live sports command major leverage; NBCUniversal is using scale and bundling to defend pricing power as sports rights costs surge and distribution fragments.
Radio rules time spent but younger listeners favor podcasts and streaming, pushing marketers to choose between reach and precision.
Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.
Market power drives Senate scrutiny for good reason; a combined Netflix–HBO Max would concentrate premium CTV buying without expanding total market size.
AI is entering prime TV ads, automating complex sponsorships that programmatic pipes were never built to handle.
Marketers could face a new challenge of podcast fragmentation, requiring more complex media planning.
The Post’s layoffs show how generative search is accelerating divergence among publishers—and suggests that AI-driven discovery is breaking legacy news.
Anthropic says it prioritizes trust over monetization; the company says ads inside AI chat would undermine credibility in work, health, and reasoning contexts.
45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center.
An under-16 social ban could be Europe’s next regulatory domino.
Super Bowl ads still spark buzz, but fragmentation and $8 million costs push marketers to second-screen, social, and CTV plays.
61% of US Gen Alpha children spend 2 or more hours daily on mobile devices, the highest multi-hour usage rate across all platforms, according to August 2025 data from Morning Consult.
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify.
Industry KPI data shows arts and entertainment ROAS peaked in late Q3, with awards buzz lifting efficiency early.
YouTube TV's win against Disney shows marketers that platform scale now shapes where premium sports ads live.