In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel. Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President and Principal Analyst Sarah Marzano. Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify.
Despite a larger portfolio, 2027 revenues may barely budge, leaving marketers to weigh reach against CPMs.
Its first layoff since 2022 could foreshadow a major change to come.
Disney finds opportunity in Character.AI’s bankruptcy: Unprofitable chatbot engagement gives way to a potentially safer, controlled use for AI characters.
Chipotle, Gap, and E.l.f. are creating music and content designed to earn attention rather than interrupt it.
Marketers could get simpler media buys but face higher CPMs and less pricing leverage.
Stable distribution opens the door to longer-term sponsorships, though streaming alone may not revive viewership.
Licensing IP can attract new fans to Disney+ while giving marketers more ways to reach them.
The fintech is testing if its one-day musical can reach beyond its 1,200 seats with digital clips.
New CEO Roger Lynch inherits a business built to extend Barbie and Hot Wheels into media and gaming.
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes the live broadcast more or less valuable, who now owns the fan relationship, and which sports or leagues are currently under-leveraging this entertainment IP opportunity. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Senior Forecasting Analyst Zach Goldner. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The retailer is multiplying its sports ad spend to keep home goods top of mind before shoppers are ready to buy.
Costlier ad-free plans make bundles and ads more attractive, giving marketers more ways to reach churn-prone viewers.
Product integrations, creator partnerships, and branded series could turn repeat viewing into sustained engagement.
A patented system favors natural pauses, though Xbox instability may keep brands cautious.
Advertisers could gain broader bundled reach but lose negotiating leverage.
Bite-sized news could attract younger audiences while creating fresh ad inventory, including local placements.
Provocative creative can earn media, but brands should test who may feel demeaned before spots run.
Higher streaming bills could fuel churn, making ad tiers, sponsorships, and product placements more valuable.
Microdrama audience growth in China is slowing, but the industry’s biggest opportunity is just beginning. AI, premium storytelling, and branded content are transforming the format into a serious media and marketing platform.