Media & Entertainment
Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.
Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector
Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.
In the latest episode of eMarketer's "Behind the Numbers," analysts Gerard Broussard and Paul Verna discuss the reasons ad spending on advanced TV is growing—and why it still hasn't fully taken off yet.
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.
In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Jon Romano, vice president of agency development at SpotX, about how ad buyers accidentally overlook connected TV inventory.
In the second part of our three-part podcast series on the shifting TV and digital video ecosystem, we're focusing on the audience. Analyst Paul Verna talks about mobile viewers, cord cutters, connected TV watchers and more.
It’s awards season in Hollywood, but one of the frontrunners for best picture almost didn’t get a theatrical run at all. In the latest episode of eMarketer’s “Behind the Numbers” podcast, we talk with Principal Analyst Paul Verna about how movies will be watched in the future.
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
In the latest episode of "Behind the Numbers," analyst Paul Briggs discusses three key developments he predicts will have an outsized impact on media, marketing and technology in Canada next year.
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.
This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.
In the final episode of our three-part series on the TV and digital video ecosystem, analyst Paul Verna focuses on the question of content. How much content is being created and who are the leading creators? Can the torrid pace of creation continue, or will it ease up?
Alibaba's Singles' Day, China's massive ecommerce festival held annually on November 11, has grown to surpass pretty much every other online shopping event in the world.