Key stat: US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.

Beyond the chart:

• A plurality (23%) of digital audio listeners over 55 selected YouTube Music as the audio platform they use the most, per January data from Edison Research.
• Apple Podcasts hold a 49.1% share of US podcast downloads, while Spotify holds 15.6%, according to December 2024 data from Triton Digital.

Use this chart: Marketers can use this chart to gauge how their audio-based strategies align with listenership, particularly around age groups. They can also use it as a baseline to assess the performance of campaigns on the specific audio apps.

Note: Data was provided to EMARKETER by Comscore.