Digital Music
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Report by Jasmine Enberg and Andrew Lipsman Aug 30, 2018
Podcast Advertising 2018
More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
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Pandora Appeals to Advertisers with 'Co-Listening' Data
Apr 23, 2019
More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.