Digital Music
Reports
Podcast Advertising 2018
More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
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Which Types of Paid Subscription Services Are US Subscribers* Currently Using or Trying Out? (% of respondents, March 2019)
How Often Do US Subscribers* Use Key Types of Paid Subscription Services? (% of respondents, March 2019)
US Desktop vs. Mobile Audio Ad Spending, 2017 & 2018 (millions and % change)
What Devices Do Internet Users in Brazil Use to Listen to Music? (% of respondents, March 2019)
What Platforms/Services Do Internet Users in Brazil Use to Stream Digital Music? (% of respondents, March 2019)
More On: Digital Music
See AllPandora Appeals to Advertisers with 'Co-Listening' Data
Apr 23, 2019
More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.
Apple Music Continues to Grow, Should Marketers Be Worried?
Mar 29, 2019
Apple Music will gain an additional 5 million monthly active users (MAUs) in the US this year, reaching a total of 33.4 million. We expect the streaming service will continue to grow and take an 18.3% share of US digital audio MAUs by 2021.
Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected
Mar 24, 2019
Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.