More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.View this Report
Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
Managing Director, Asia
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How Often Do US Internet Users Listen to Music in a Language Other Than English? (% of respondents, by race/ethnicity, Sep 2018)
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Who Is Using Spotify?
Nov 16, 2018
Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.
Spotify's User Growth Continues as Pandora Plateaus
Aug 15, 2018
Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.
Products/Services Purchased Digitally by US Hispanic vs. Total Internet Users, Nov 2017 (% of Hispanic and % of total internet users)
Aug 13, 2018
What Products/Services Do Digital Buyers in Turkey Purchase Online? April 2018 (% of respondents in each group)
Aug 08, 2018
US Digital Audio Listener Penetration, by Platform, 2018-2022 (% of digital audio listeners)
Aug 01, 2018