YouTube is the biggest media platform in the world—digital or otherwise. But it straddles many different media and is thus many things to many people. Therefore, its advertising potential does not match its vast reach. But it’s continuing to disrupt multiple media.

Key Question: How should brands capitalize on the YouTube opportunity?

Key Stat: YouTube’s 2.50 billion monthly active users worldwide outnumber those on all other digital platforms despite being unavailable in China, the biggest market in the world.

This report can help you:

• Develop media strategy and allocate budget for campaigns (brands and agencies)
• Develop go-to-market strategy and showcase opportunities to customers (media platforms, agencies, and solution providers)