Digital audio continues to see a steady increase in time spent, with Gen Z driving growth across platforms as well as content type adoption. Younger listeners seek convenience and ad-free experiences. The exception is podcasts, which are typically ad-supported and continue to attract new listeners, especially as the video format takes off.

Key Question: What are the demographics of digital audio listeners in the US, and what groups are poised to drive growth?

Key Stat: US adults spend more than quadruple the amount of time with Spotify that they do with Amazon Music and Apple Music combined (32.3 hours a month versus 4.4).