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EMARKETER

Spotify dominates Apple and Amazon in digital audio

Article by Emmy Liederman  |  Apr 22, 2025
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Spotify dominates Apple and Amazon in digital audio
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Topics
Digital Radio
Digital Music
Podcasts
United States
Listeners Across Age Groups Spend Far More Time With Spotify Than Amazon and Apple Combined (average monthly hours spent with select mobile audio apps per US adult user, by age, Jan 2025)
E-Mail ChartDownload

Key stat: US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.

Beyond the chart:

  • Creators will generate more than $1 billion in revenues from podcasts in 2026, EMARKETER forecasts.
  • Spotify's US ad business will generate more than $1 billion in non-podcast media in 2025, EMARKETER forecasts.

Use this chart: Marketers can use this chart to track digital audio growth and align their media strategies with US adult preferences.

Related EMARKETER reports:

Note: Data was provided to EMARKETER by Comscore.

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