Media & Entertainment
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.
In the latest episode of "Behind the Numbers," we take a look at the Academy Awards show, which reversed a string of audience losses even as it jettisoned a traditional hosting role. Who was watching, why, and how does digital intersect with the Oscars?
In the latest episode of "Behind the Numbers," we're digging into the data behind the Grammy Awards. What do the audience trends suggest for the future? How are shifting TV audience trends affecting the awards show and are political controversies driving interest or leading viewers to opt out?
In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.
Data privacy battles are heating up now that a group of US senators are asking regulators to investigate how telecom firms are selling people's location data.
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
In the latest episode of "Behind the Numbers," we look at the state of augmented reality today and what the future may hold. Will AR largely be a smartphone function, or will other devices come into play?
Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely.
That’s the date the International Bureau of Weights and Measures has designated as the transition to a new definition of the kilogram. What does the kilogram have to do with TV ad measurement? It illustrates the need to update old standards to reflect new technologies and user behaviors.
Traditionally, advertisers used TV for one reason: reach. TVSquared identifies the five critical steps to analytics maturity and offers guidance to get to the next level.
Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.
Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.
It’s awards season in Hollywood, but one of the frontrunners for best picture almost didn’t get a theatrical run at all. In the latest episode of eMarketer’s “Behind the Numbers” podcast, we talk with Principal Analyst Paul Verna about how movies will be watched in the future.
In the latest episode of "Behind the Numbers," analyst Paul Briggs discusses three key developments he predicts will have an outsized impact on media, marketing and technology in Canada next year.
In the latest episode of eMarketer's "Behind the Numbers," analysts Gerard Broussard and Paul Verna discuss the reasons ad spending on advanced TV is growing—and why it still hasn't fully taken off yet.
The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.