Media & Entertainment


Social Networks See Boosts in Engagement Among Users, but Not Equally

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

How the Coronavirus Dragged Our Robot-Filled Future Even Closer

eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.

Roger Lewis, CEO and founder of Premiere Outdoor Movies speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including mobilizing more drive-in movie programs with built-in social distancing for corporate events and commencements. Made possible by Salesforce.

NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.

The 'Podcast' Podcast: Listening Habits and Ad Spending

eMarketer forecasting analysts Eric Haggstrom and Peter Vahle, along with principal analysts Andrew Lipsman and Nicole Perrin, discuss the who, what, where, when and why of podcast listening, and how advertiser approaches toward the medium are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

How COVID-19 Is Affecting TV and Video Streaming

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more. They then cover how Disney+ is doing in the US and abroad, Fox Corp.'s recent purchase of Tubi and Hulu viewership growth.

According to our estimates, which were finalized prior to the coronavirus outbreak and subsequent cancellation of major sports programming, US TV ad sales were expected to climb 2.0% this year to $72.00 billion, a significant bump from 2019’s 2.5% year-over-year decline to $70.59 billion.

The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss if people are falling back in love with their TVs, if online video dating will work, why we can't (yet) trust the internet, brands building goodwill during the pandemic, the un-college movement, what the average person looks like and more.

COVID-19 Has Ground Tourism to a Halt. Now What?

eMarketer principal analyst Nicole Perrin discusses how the coronavirus will impact tourism. How will it change airlines, accommodation and travel-related ad spending? She then discusses what will happen to movie theaters and ride-hailing services as the pandemic takes hold.

eMarketer and Business Insider Intelligence are coming together to create a new company. Here, we bring you our take on the pandemic's impact on several industries.

The Weekly Listen: Can Uber Survive?, Facebook's Oversight Board and Amazon Wants AMC Theatres

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss whether ride-hailing apps can whether the storm, how much power will Facebook's oversight board actually have, Starbucks reducing its reliance on cash, Amazon possibly buying AMC Theatres, the next wave of sports programming, updated cookie consent, what does yawning tell you about yourself and more.

The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with TV in the UK.

Three Takeaways from Snap’s Q1 2020 Earnings: What Advertisers Need to Know

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

How Esports Is Changing During the Coronavirus Pandemic

eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

How COVID-19 Is Fast-Tracking Emerging Tech

While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that have, until now, received lukewarm public and/or government support.

Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic

eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.

Canada’s News Media Tries to Regain Trust During COVID-19 Outbreak

At a time when reliable information about the coronavirus is critical, trust in the news media in Canada is not as high as it should be, according to new research.

How the TV Industry May Be Affected by the Coronavirus Outbreak

With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be.

Twitch on Pace to Surpass 40 Million US Viewers by 2021

We forecast that 37.5 million people in the US will watch streaming video on Twitch at least monthly in 2020, meaning the video streaming platform will reach 15.5% of US digital video viewers this year. At its current pace, Twitch will surpass 40 million US users by the end of 2021, according to our first ever forecast for the platform.