Microdrama audience growth in China is slowing, but the industry’s biggest opportunity is just beginning. AI, premium storytelling, and branded content are transforming the format into a serious media and marketing platform.
Tech advocates see AI autonomy in medicine, but doctors’ safety, liability, and control concerns will stand in the way.
83% of consumers abandon sites without clear information, and paid traffic can’t fix product pages that fail to earn trust.
India, Brazil have more room to expand, but advertisers must weigh returns market by market.
Meta removes advertiser placement exclusions: Automation may simplify campaigns, but brands lose control over where ads run without guaranteed gains.
Retailers need to beef up co-brand rewards to secure spending made through card-funded digital wallets.
An Intuit and Quickbooks case study
71% of US shoppers who use AI at least monthly turn to AI assistants when making purchasing decisions, according to an April survey from Profitero.
Safety Coach gives drivers value and data control first, testing whether transparency can lift telematics use.
Netflix’s conventional model is built around binge-watching, where viewers tune in for hours to stream several episodes. But consumer behavior is increasingly fragmented across shorter viewing sessions throughout the day,
User-built AI features could translate financial habits into unique app experiences—and make rivals rethink personalization.
Its $3T opportunity hinges on turning existing banking ties into deeper investment relationships.
Disconnected systems drain productivity, with SMBs especially exposed to inefficient workflows.
YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.
Investors value AI-powered consumer health tech that turns biometric data into actionable guidance, but proprietary data and proven outcomes will set rivals apart.
Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.
Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
Retailers are seeing stronger engagement and higher conversion rates, even as most consumers have yet to embrace AI shopping.
A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.