Technology


How COVID-19 Is Fast-Tracking Emerging Tech

While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that have, until now, received lukewarm public and/or government support.

eMarketer and Business Insider Intelligence are coming together to create a new company. Here, we bring you our take on the pandemic's impact on several industries.

eMarketer principal analyst Victoria Petrock recently shared her insights and takeaways from CES 2020.

CES 2020: Companies Step Up to Combat Tech Angst

Earlier this month, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. As usual, the exhibit space was chock-full of futuristic, eye-popping innovations, including flying Hyundai Ubers, bionic robot sharks, smart pajamas and zero-gravity bathtubs. But beneath the shiny veneers and seemingly endless hype, tech companies are working quietly to address a growing problem: As AI, the internet of things (IoT) and next-generation connectivity relentlessly creep into everyday life, “tech angst” is at an all-time high.

Rob Pegoraro, a Washington, DC-based freelance tech journalist who writes for USA Today, Fast Company and Yahoo Finance spoke with eMarketer on his insights and predictions for this year and his takeaways from CES 2020.

Adobe senior strategic development manager Chris Duffey spoke with eMarketer on his insights and predictions for this year about CES 2020.

eMarketer principal analyst Karin von Abrams and GlobalWebIndex (GWI) chief research officer Jason Mander discuss eMarketer’s ninth annual Global Media Intelligence report, a comprehensive review of traditional and digital media usage in 41 countries, based on GWI data. Focus areas include the growth of digital video, the shifting device landscape and the latest on voice assistants and smart-home devices.

Is Instagram’s New Close Friends App ‘Threads’ the Future of Social?

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.

How Aldo Approaches Martech Investments

We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.

Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic

eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.

For Many Consumers, the In-Store Shopping Experience Still Has Flaws

Retailers are well aware of consumers' desire to shop in the most effortless ways possible, but several in-store pain points continue to hinder such experiences, according to an October 2019 survey from Capgemini.

Consumers Are Still Split on Facial Recognition

While some consumers are warming up to retail tech, others aren’t as charmed by it—even if it results in more personalized experiences.

Jayne Pimentel, senior director of growth marketing for DraftKings spoke with eMarketer on her insights and predictions for this year and her takeaways from CES 2020.

The Most Important Lessons from CES 2020

eMarketer principal analyst Victoria Petrock discusses what she learned from the 2020 Consumer Electronics Show. She then explains the significance of facial recognition bias and why paying with your hand makes sense.

Visual Search Sparks Excitement Among Consumers

There’s a lot of enthusiasm around retail and tech, particularly visual search. While not mainstream yet, more than half of US internet users said they were most excited about using the technology as part of their shopping experience, according to a survey conducted by ViSenze.

All Eyes on Biometric Marketing

eMarketer principal analyst Victoria Petrock shares the latest on biometric marketing, including business applications of the latest physiological and behavioral identification techniques.

Data Managers Feel Overwhelmed by Abundance of Tools

Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.

Is Your Digital Transformation Headed for Failure?

In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.

How Organizational Structures Obstruct Digital Transformation

Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.