In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which stats best explain how AI is actually impacting marketing, the most important factors marketers need to consider as we move from an SEO to a GEO world, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Yory Wurmser. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI Visibility Index.
Coinbase handles crypto access while Citi keeps fiat conversion, compliance, and settlement in the banking system.
High citations and visibility means brands need videos built for AI comprehension, not just audience engagement.
As shelf labels and AI tools advance, Walmart is promising shoppers that individual data will not set prices.
The search bar is no longer the only place consumers go to find answers. AI chat is creating new opportunities for advertisers and publishers to reach consumers inside the conversations shaping what they buy.
AI-powered triage and routine care would free up clinician capacity, but diagnostic tools without human intervention will face resistance.
Granular crawler controls can protect content today and lay the groundwork for paid licensing deals.
Adobe can tailor content for 200 million fans, making audience response a key measure of success.
63% of US AI search users turn to AI assistants to answer a question directly, according to a May survey from YouGov.
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offensive. Are we entering a world where the question isn’t “Can AI do this?” but “Will our customers think less of us if they know we used AI to do it?” Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Asa Hiken. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.
AI is changing more than how consumers discover brands. It is forcing retailers and marketers to reconsider the role of their websites, how they connect advertising to business outcomes, and whether the digital experiences they own can compete with the leading AI chatbots.
Vertical video has moved from social-feed novelty to full-funnel engagement infrastructure for streaming services and social commerce platforms. Vertical video's expansion beyond social feeds into streaming apps and shoppable commerce has made it a standard format in the competition for attention. That opportunity also brings considerable challenges.
AI health use is influencing care decisions and health product purchases. Structured pricing, availability, and eligibility data can help brands surface in AI results.
Local inventory data can sharpen media allocation when paired with pricing, shopper, and retailer insights.
Replacing physical wallets and now keychains can deepen engagement and give providers more user insights.
Being an early mover personal finance app/LLM integrations gives Experian an early opening to shape AI discovery.
Healthcare and pharma marketers can tailor AI-friendly content to questions about symptoms, side effects, treatments, and managing care.