Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.
Facebook tries to close its creator gap: AI Creator Studio tackles weak creator tools as its US influencer spending share keeps slipping.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Zocdoc’s new Gemini integration lets users find and schedule care in one place, turning genAI into a patient acquisition channel.
Long research cycles and sales planning make pre-event marketing as important as the conversion moment itself.
The platform is turning social discovery into repeat ecommerce buying across generations.
Housing data helps brands reach high-intent consumers early in project planning and discovery.
Walmart’s and Amazon's private labels are highly visible on ChatGPT, raising the stakes for other brands.
Digital tools handle routine tasks, but trusted advisors remain a key way to deepen customer relationships.
ChatGPT ads are routinely irrelevant: Over 14% of ads are off-topic, per SE Ranking, reinforcing that chatbot ads are better for testing than major budgets.
Broader international acceptance makes its app a one-stop shop for checkout.
AI is reshaping search and shopping: Traffic is shifting to chatbots and AI tools, but monetization is still limited for most players.
Gemini puts brands on more AI surfaces: Its 1 billion users and Google-Apple reach require content built for AI and tested by interface.
Its automated insights can help marketers act faster, but it also raises the stakes for maintaining an independent view.
Clean UX and AI recommendations should take precedence to improve the AI shopping journey.
Its $250 billion AI infrastructure investment courts Washington, but public backlash over data centers could erode the goodwill.
AI adoption outpaces marketer training: 43% of marketers lack formal training, leaving leaders to close skills gaps before AI can deliver meaningful results.
Creator content rewrites World Cup viewing: Livestreams beat TV for many fans, giving brands new ad paths as media rights steer where audiences watch.
In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.