Major brands are racing to optimize their presence in large language models (LLMs), but they're confronting an uncomfortable reality: Traditional measurement frameworks don't work, and executives demanding ROI metrics may be asking the wrong questions.
The partnership highlights how AI is becoming central to modernization and efficiency.
A new lawsuit against OpenAI seeks to pause ChatGPT Health, raising odds of stricter safeguards and deeper reassessment of AI medical rollouts.
There’s a gap in usage and optimism, as nurses are more optimistic about AI improving care quality and outcomes.
OpenAI-Apple alliance frays over control of AI layer: Legal tension shows model makers and device giants are jockeying for the user gateway.
Apple-Spotify alliance redraws video podcast playbook: Shared tech and revenues lower barriers for video podcasts, leaving YouTube as the only major the lone silo.
Gen Z ditches discs but won’t wed a streamer: Young viewers skip physical media, yet bounce between platforms for must-see titles.
Automation spending meets authenticity wall: Brands chase creative speed while consumers crave realness and vibes rather than sameness.
Instead of having to qualify for a personal advisor, lower-net-worth users can access personalized insights via AI.
The new FDA commissioner may scrutinize some of Makary’s outgoing programs, but initiatives like AI-driven drug reviews and tighter oversight of drug advertising are likely to continue.
Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.
Coca-Cola tests universal metric: Universal Media Measurement (UMM) aims to measure paid, owned, earned, and shared media on one scale to tame fragmented data.
Reddit proves its CPG pull: Reddit shoppers drive 1.5 times ROAS and up to 17% higher LTV as trust-rich threads steer buying decisions.
Foldables fail to wow buyers: New Razr and rumored Apple models top $1,900, yet just 13% of owners would upgrade for novelty over price or battery life.
55% of US enterprise ecommerce decision-makers measure agentic commerce success by revenue growth, the top KPI in Logicbroker's December 2025 study and the only metric cited by a majority.
As retailers push into agentic commerce, success may hinge less on the technology itself and more on how quickly consumers are willing to change their habits.
The retailer’s new “Alexa for Shopping” assistant unites voice and chatbots to drive discovery and spending.
In April 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.