72% of Gen Z consumers in North America have taken action against a brand because of its AI-made marketing, according to a July survey from Rival Technologies.
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker.
Agentic commerce readiness has a clear pecking order, and it follows the transaction. The closer a company sits to checkout, the further along it is.
Human judgment and transparency are critical to earning trust and loyalty.
The deal gives the insurer access to younger consumers; UX will be critical to conversions.
New tools aim to simplify ordering and support baristas without removing the human interactions customers value.
AI answers are cutting referrals, making engaged, logged-in communities more valuable to marketers.
Rising workloads favor creator partnerships, reusable assets, and internal AI to keep costs in check.
Users value AI's convenience and detailed responses, yet harmful guidance and lawsuits could derail broader consumer health AI rollouts.
Its 661 million users offer commerce potential, though brands must prioritize relevance over reach.
Price-conscious shoppers are using chatbots to compare products, making AI visibility critical for merchants.
Opening account access to third-party agents could set it apart, but consumer trust remains a hurdle.
Targeted marketing can attract investors, provided banks clearly explain their safeguards.
Lackluster publishing practices and outdated metrics are hurting results in the face of AI search.
In September 2026, we analyzed 4,940 ChatGPT and 4,940 Google Gemini recommendations across seven travel and hospitality categories to compile the AI Visibility Index.
With 1 billion users and Google already monetizing AI Mode, marketers should prepare for ads that answer consumer questions.
As consumers use AI to schedule care, providers will need to prioritize visibility beyond traditional search.
The changes could expand brand reach, while a logged-in model in testing outside the US could sharpen ad targeting.
Asset-level reporting can reveal what works while building trust in Meta’s expanding automation.
More than 100 updates aim to keep holiday shoppers on Amazon, though speedy delivery and value remain stronger loyalty drivers.