The new Stablecard platform risks confusing customers and complicating branding.
38.3% of US digital shoppers have never used virtual or augmented reality to shop and aren't interested in trying it, making outright rejection the single most common response, according to a February survey from Bizrate Insights and EMARKETER.
On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTube's growth look like? Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Kroger is betting that organizational alignment and retail intelligence will transform how brands approach growth strategies, moving beyond siloed advertising campaigns to create sustainable, category-expanding partnerships. "It's more than most publishers or most in kind of a media-focused world are gonna be focused on, you know, the next impression," said Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, in a conversation at the Cannes Lions International Festival of Creativity. "For us, it really is about that next sale."
In July 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index.
The deal adds user behavior data to Visa's fraud tools as banks rank AI-driven scams among their top concerns.
PubMatic, Optable create a workflow for agent-to-agent deals: The automation is already live, syncing campaign briefs to publisher audiences in real time.
Snapchat and LinkedIn curb AI slop: Brands may earn more reach with original reporting than generic AI posts.
ChatGPT sells more ads, but underdeveloped buying tools and limited shopping use may curb its revenue goals.
It’s deciding who to reach, when to engage, and what customers need.
Snap beats revenue estimates as US audience shrinks: Marketers should stay selective until the platform proves it can support durable ad demand.
TikTok builds an agentic AI hub as marketer adoption grows: The payoff is less manual work, faster decisions, and smoother buying across the funnel.
Blackstone takes over an AUD36 billion loan book.
Steady category gains are pressuring brands to compete on value, AI visibility, and evolving consumer needs.
Enterprise AI demand funds Big Tech earnings: Hyperscalers can sustain long-term capex without overreaching.
Brands can buy into Apple’s audience: Search ads and new in-app inventory reach paid subscribers with cards already on file.
Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. Nearly six in 10 marketers (58.6%) say their organizations are likely underinvesting in profitable channels because those channels require better measurement, per the May survey. Channels cited by the most marketers as blind spots were social media (named by 50.3%) and connected TV/streaming (47.1%).
Mobile gaming’s ad spend share doesn’t match the opportunity: Consumers feel positively about mobile game ads and are highly attentive.
Insurers can reach SMB customers earlier by offering advice and pricing before shoppers compare providers.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.