If AI-generated carts catch on, product placement could matter before shoppers ever see search results.
A clunkier ordering experience shows how quickly poor mobile design can undermine loyalty and sales.
Rich conversational intent is an asset, but limited placement visibility will curb broader adoption.
Destination marketers without an AI strategy will miss out on a high-intent audience.
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Oura's health platform ambitions as outlined in its IPO filing could widen revenues, provided medical and wellness partners trust its data and guidance.
Personalized home screens could cut search time while creating new opportunities for advertisers.
LoopMe links sentiment across 35+ markets, helping marketers see global impact when paired with sales data.
Travelers are increasingly using AI to plan trips, but brands aren’t always part of those early conversations. New data from Verve Intelligence shows where influence is happening and when brands have the best opportunity to enter the consideration process.
Automated promotions surface online discounts in local campaigns, helping retailers turn search into store visits.
Pushing into a novel use case could help it steal share from Google and Apple Wallet.
In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The Trade Desk buckles: A 15% headcount reduction reflects an industry shift from the open web toward walled gardens.
API and Smartly support make its existing automation easier to adopt, helping Reddit compete for more ad budgets.
Its shopping assistant can guide high-intent purchases, but retailers must keep recommendations useful, not salesy.
AI referrals are converting at nearly the same rate as other traffic as consumers use the technology to research trips and find savings.
Tech partners can determine how quickly institutions add the features Gen Z expects.
AI adoption outruns marketing readiness: Poor data, unreliable outputs, and weak training are keeping widespread AI use from delivering its full value.
AI Mode and Search rarely show the same products, requiring marketers to treat them as distinct commerce channels.