At this week's CommerceNext Growth Show in New York City, executives from Ulta Beauty, Tapestry, Stitch Fix, and Novi shared how they're using AI to deepen customer relationships and why winning loyalty now means appealing to both consumers and the AI models guiding product discovery.
AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.
AI-powered investing and market insights could make Big Tech a bigger rival to banking apps.
Meta hands moderation to AI: Replacing most human reviewers may cut costs but leaves brands navigating less predictable content decisions.
Banks gain more from AI handling routine work while employees focus on complex customer decisions.
This FAQ covers the recommerce market's size, the consumers driving it, and how brands should respond.
YouTube Shorts streamlines the user experience: 2x playback, Clean Screen, and simpler feedback tools could fuel longer sessions and sharpen ad targeting.
Podcasts win across demographics: Millennials and Gen X now outpace Gen Z in consumption, making podcasts a broad-reach buy that doesn’t lose ad impact.
Payment providers must improve chargeback detection or risk higher losses and weaker trust in agentic commerce.
Tesla owners get discounts for self-driving miles, testing a new approach to risk
Highlights are front door to sports: As Gen Z swaps games for clips, brands should build highlight-first campaigns and track audiences across platforms.
Omnicom and Disney rethink CTV ads: Sequential messaging replaces repetition, helping brands turn each impression into the next chapter of a campaign.
Meta simplifies ad creation: Meta’s AI mixes existing images and videos into top-performing ad variants, cutting setup time and manual testing.
Uber Eats won at Cannes: Fans edited celebrity-filled Super Bowl ads for rewards, blending entertainment with measurable business results.
Responsive brands turn social into sales: Consumers favor brands that reply on social, making customer service a key driver of purchases and loyalty.
AI Overviews appear in 77.4% of tracked banking queries, more than any other category.
Oura courts GLP-1 users with free ring sizing kit via Lilly tie-up, signaling how drugmakers are pairing therapies with digital health tools to boost engagement and long-term adherence.
Resale has moved from niche to mainstream, with over half (59%) of consumers shopping secondhand apparel last year, according to thredUP. But as platforms scale to millions of items, the real challenge shifts from inventory to discovery, helping shoppers navigate an endless aisle of one-of-a-kind pieces without feeling overwhelmed.
Agentic ad buying has made strides through the first half of this year to fulfill its promise of saving marketers time and money when planning campaigns. Though the technology still has plenty to prove, large agencies and publishers are forging shared standards to make those workflows reliable, meeting advertiser demand without sacrificing trust.
Amazon turns Alexa ads into checkout lanes: Alexa+ Agentic Ads lets users buy inside AI conversations, collapsing the journey from promotion to purchase.