In today’s podcast episode, we discuss what summer travel will look like for Americans this year, where people go online to book their vacations, and how AI is helping travelers plan and manage their trips. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Principal Analyst Zak Stambor. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Yahoo’s agent hub: Yahoo links third-party AI agents in one DSP, reducing integration friction across existing tech stacks.
AI shopping assistants such as Amazon's Alexa for Shopping (formerly Rufus), Walmart's Sparky, ChatGPT, and Google Gemini are reshaping how consumers discover and evaluate products. Retailer-owned assistants are already lifting order values and conversion, while standalone AI platforms struggle to convert recommendations into purchases. This FAQ covers how AI shopping assistants work, what they mean for brand loyalty, and how brands earn a place in AI-generated recommendations.
Snap’s $3.5 billion Specs gamble reaches consumers: After years of investment, Snap’s AR glasses arrive amid investor scrutiny and in a crowded market.
This FAQ covers how ChatGPT ads work, what they cost, and how marketers should evaluate the channel in 2026.
AI navigation helps customers get things done faster while laying groundwork for agentic banking.
Ad market gets a boost: AI investment fuels brighter ad forecasts, but marketers still need contingency plans for geopolitical flare-ups.
Disney’s AI ad tool: Disney opens AI-powered TV ad creation to smaller brands as disclosure emerges as a trust advantage.
General LLMs outperform clinical AI on medical tests, but physicians will still favor specialized tools for high-stakes care.
Insurers gain trust when pricing and underwriting insights reach agents and customers in real time.
One voice, global reach: McConaughey's cloned voice speaks six languages, turning a single ad into a World Cup-scale campaign.
Xfinity’s same-day Wi-Fi borrows ecommerce tactics: Fast modem delivery or pickup turns broadband sign-up into near-instant service activation.
The consolidation play: As advertising channels converge, brands that break down silos and demand accountability will gain an edge.
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.
AI boosts efficiency, while advisors provide judgment, planning, and relationships.
AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.
AI becomes marketing shorthand: Brands spent $1.3 billion on AI-related messaging, turning AI into a cross-industry marketing effort.
Adobe chases visibility: As AI-driven shopping accelerates, Adobe Brand Visibility helps brands improve discoverability before competitors claim the shortlist.
Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.
ChatGPT loses a step: AI is splintering across ecosystems, leaving brands to manage visibility beyond a single chatbot.