Faulty information can turn time-saving automation into costly rework, making verification essential.
In today’s podcast episode, we explore three of the biggest questions surrounding Meta: What would it take for Meta’s Muse app to take flight? Meta's growing debt situation, and Instagram's latest creator revenue sharing plan. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Principal Analyst Max Willens for the discussion.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
Shopify has declared Holiday 2026 the first in which agentic shopping goes mainstream: a shopper asks an AI agent to find a gift, compare options and buy it without leaving the chat.
92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.
Each airline’s stance reflects its financial position and customer loyalty.
TikTok is simplifying production, while brands like Levi’s and Etsy show the value of craftsmanship.
More US mobile shopping app users scan an on-screen QR code (14%) than open a marketplace app like Amazon (12%) after seeing a product on TV or streaming, according to a September report from RZR.
High savings may signal weak targeting, so pair it with third-party tools.
The aim is to win Gen Z and millennials early and keep them as assets grow, with Schwab in charge of logins.
Businesses should weigh costs and benefits of AI investments as geopolitical baggage intensifies.
How is AI changing how marketers find, target, and retarget audiences? In this podcast episode, EMARKETER principal analyst, Nate Elliott, speaks with Katy Friday, Regional Vice President of sales at StackAdapt and Samantha Jacobson, Vice President of monetization partnerships at OpenAI. The three discuss how conversational AI and ChatGPT advertising are changing audience strategy, why first-party data matters more, and practical advice for CMOs. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
AI-powered summaries can sway shoppers while revealing product flaws, unmet needs, and competitive gaps.
AI conversations can sharpen targeting and inform pricing and product decisions
Brands that are easy to find in ChatGPT now could gain ground before AI checkout catches on.
Google Cloud's new agentic AI could cut healthcare admin work and give Google an edge over rivals and smaller vendors.
But banks risk losing customers to tools with a fuller picture.
Oura's $625 million Counsel Health deal could boost its IPO appeal and help prove wearables’ clinical value.
Brands can reach shoppers based on adjacent interests, letting them influence purchases before active research.
Retailers need credible customer feedback to protect conversions without making reviews harder to submit.