Brands can create fast, but slow approvals mean 67% miss viral moments—and competitors win the attention race.
UpScrolled and Skylight gain downloads as TikTok users seek transparent feeds, privacy, and portability.
It’s at 29 billion videos and growing, yet 1% of content captures 91% of viewing time, squeezing organic discovery.
Apple’s rare mega-acquisition shows urgency, marking its push beyond chatbots toward private, nonverbal AI baked into wearables.
Follow-up Search questions now flow into AI Mode, changing results from link lists to closed-loop, conversational research.
AI ads mistaken for human-made drive high CTRs, showing AI works best when uncanny cues are avoided.
Premium subscriptions gate AI, productivity, and creation tools—probing how far users can be monetized beyond ads.
Premium subscriptions gate AI, productivity, and creation tools—probing how far users can be monetized beyond ads.
Nearly half don’t expect AI to change their roles yet still pursue AI training as fear of disruption outpaces real changes.
Governance over strategy: 76.6% of marketers have AI policies, but roadmaps and ROI targets are lagging, resulting in oversight without outcomes.
ChatGPT’s and Gemini’s market shares mean GEO is no longer one size fits all, forcing platform-specific content and measurement tactics.
Burnout is rampant yet Gen Zers still overspend, showing fatigue and value-seeking can coexist.
Trump-era trade rules turn chips into toll roads, raising costs and forcing Big Tech to design AI around political risk.
Its CTV move could boost engagement, but creator backlash shows the risk of diluting trust by drifting from the written word.
Amazon leads research as social drives discovery, collapsing content, community, and commerce into one path.
Bespoke content for YouTube shows how streaming is reshaping broadcasters’ formats, revenue models, and distribution priorities.
After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
AI tools are now shaping real shopping decisions, not just aiding product discovery or big-ticket buys.
YouTube CEO vows to fight AI slop while rolling out deepfake tools, hoping creators can use genAI without damaging trust.