Instead of having to qualify for a personal advisor, lower-net-worth users can access personalized insights via AI.
The new FDA commissioner may scrutinize some of Makary’s outgoing programs, but initiatives like AI-driven drug reviews and tighter oversight of drug advertising are likely to continue.
Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.
Coca-Cola tests universal metric: Universal Media Measurement (UMM) aims to measure paid, owned, earned, and shared media on one scale to tame fragmented data.
Reddit proves its CPG pull: Reddit shoppers drive 1.5 times ROAS and up to 17% higher LTV as trust-rich threads steer buying decisions.
Foldables fail to wow buyers: New Razr and rumored Apple models top $1,900, yet just 13% of owners would upgrade for novelty over price or battery life.
55% of US enterprise ecommerce decision-makers measure agentic commerce success by revenue growth, the top KPI in Logicbroker's December 2025 study and the only metric cited by a majority.
As retailers push into agentic commerce, success may hinge less on the technology itself and more on how quickly consumers are willing to change their habits.
The retailer’s new “Alexa for Shopping” assistant unites voice and chatbots to drive discovery and spending.
In April 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.
In April 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
68% of PPC professionals at agencies worldwide say their agency is automating repetitive tasks to increase efficiency and cut costs, the top AI-evolution response in a December 2025 survey from PPCSurvey.
WBD adds AI to calm merger jitters: Unified metrics and contextual creative tools promise relevance as deal questions linger.
Threads turns Meta AI into a public reply engine: Users can tag @meta.ai for answers, pulling Threads toward real-time search—and new ad signals.
Discord sweetens rewarded ads: Nitro bonuses tie premium users closer to Quests, offering brands young, engaged fans.
Gemini Intelligence collapses the app economy: One AI layer browses, books, and buys, threatening brands’ direct customer access.
Privacy backlash dents AI targeting: Users dodge tracking and give fake details, leaving marketers with distorted inputs and a ceiling on personalization.
Brox builds behavioral replicas: 60,000 digital twins based on real humans promise insights in hours, not weeks, but the $100,000 entry is prohibitive.
They’re deploying agentic AI with the help of fintech partnerships.