Highlights are front door to sports: As Gen Z swaps games for clips, brands should build highlight-first campaigns and track audiences across platforms.
Omnicom and Disney rethink CTV ads: Sequential messaging replaces repetition, helping brands turn each impression into the next chapter of a campaign.
Meta simplifies ad creation: Meta’s AI mixes existing images and videos into top-performing ad variants, cutting setup time and manual testing.
Uber Eats won at Cannes: Fans edited celebrity-filled Super Bowl ads for rewards, blending entertainment with measurable business results.
Responsive brands turn social into sales: Consumers favor brands that reply on social, making customer service a key driver of purchases and loyalty.
AI Overviews appear in 77.4% of tracked banking queries, more than any other category.
Oura courts GLP-1 users with free ring sizing kit via Lilly tie-up, signaling how drugmakers are pairing therapies with digital health tools to boost engagement and long-term adherence.
Resale has moved from niche to mainstream, with over half (59%) of consumers shopping secondhand apparel last year, according to thredUP. But as platforms scale to millions of items, the real challenge shifts from inventory to discovery, helping shoppers navigate an endless aisle of one-of-a-kind pieces without feeling overwhelmed.
Agentic ad buying has made strides through the first half of this year to fulfill its promise of saving marketers time and money when planning campaigns. Though the technology still has plenty to prove, large agencies and publishers are forging shared standards to make those workflows reliable, meeting advertiser demand without sacrificing trust.
Amazon turns Alexa ads into checkout lanes: Alexa+ Agentic Ads lets users buy inside AI conversations, collapsing the journey from promotion to purchase.
Meta’s spotlights AI at Cannes: The company is leveraging its scale to advance automated ads, but marketers still need strong creative and clear guardrails.
OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof.
AI expands the shortlist: AI is steering product discovery by introducing shoppers to unfamiliar brands, yet loyalty still decides most purchase decisions.
AI answers become a brand battleground: Contentful’s AEO tool reveals how AI forms brand perceptions and suggests fixes to improve visibility.
Agentic AI ads arrive: Cannes moves AI agents from demos to deals; buyers orchestrate systems as autonomous media buying nears scale.
Doctors remain in charge of steering condition and treatment decisions, but have the added responsibility of interpreting chatbot guidance.
For years, retail media potential seemed limitless as growth skyrocketed while retail media networks launched one after the other. Today, retail media is entering a fundamentally different growth phase. During an afternoon eventat Cannes produced by EMARKETER and Sensor Tower, our analyst Sarah Marzano described an industry transitioning from expansion at all costs to a greater focus on efficiency, differentiation, and measurable outcomes.
Amazon Fire TV courts creator fans: A new Creator Hub boosts discovery, keeps viewing in Amazon’s ecosystem, and expands CTV ad opportunities.
Audio ads turn host trust into real buying intent: Familiar voices outperform polished spots by converting loyalty into action.
TikTok puts AI in charge: Symphony Agent turns trend spotting, creator sourcing, and ad creation into a faster, AI-led workflow.