In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta. Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
51.0% of US digital shoppers haven't bought products through an AI platform like ChatGPT or Google Gemini and aren't interested in doing so, according to an August survey from Bizrate Insights and EMARKETER.
AI search is quickly changing how consumers discover and evaluate brands, but marketers are still figuring out how to measure, and improve, their visibility. Most marketers are still experimenting, often building on existing SEO strategies. But AI search requires marketers to think beyond where their websites rank. AI-generated answers can draw on brand websites, publishers, social platforms, reviews, affiliates, and community conversations, making visibility a much broader challenge.
Marketers can encourage adoption of caregiving AI tools by emphasizing how practical use cases support loved ones' care without replacing human involvement.
Banks are restricting account access as autonomous activity threatens consumer trust.
With 55% frustrated by ad volume, marketers should prioritize relevant, host-read spots over frequency
Brand-lift studies could attract bigger budgets, though marketers need proof beyond RMN-reported results.
A 14% jump in ad prices makes measurable returns and closer monitoring critical for marketers.
Jorge Prado, CEO and Co-Founder of Admazing, joins EMARKETER’s Yory Wurmser to discuss how brands can make mobile gaming an effective part of their ad strategy.
New guardrails and technical infrastructure aim to make agentic shopping easier without sacrificing customer control.
Sky Canaves, EMARKETER’s principal analyst covering retail and ecommerce, told us how consumers' relationship with AI varies by product category and what assurances they need to build trust in the technology.
AI is rapidly changing how advertisers plan campaigns and allocate budgets, but a fundamental problem remains: The technology can optimize for cost, reach, and clicks without necessarily understanding what makes a media investment valuable. AI platforms need publisher expertise, advertiser input, and measurable trust signals to improve media decisions. Industry leaders explored why at an Advertising Week New York panel. AI built around real marketing problems can deliver more meaningful recommendations than automations and agents added to existing workflows, according to panel experts.
Pharma’s deep pockets are driving AI platforms to bolster drug development despite limited evidence of the tech’s clinical and financial impact.
Muse’s 10 million downloads are impressive, but lasting success depends on changing consumer AI habits.
The retailer is combining exclusive merchandise, personalized tools, and experiences to capture more gift spending.
Gemini creates a new ad opportunity where location and user data could power highly relevant brand messaging.
Advertisers should test the feature selectively as concerns over intent and transparency remain unresolved.
But limited reach and performance data keep the platform experimental for advertisers.
New planning, scoring, and budget tools could simplify campaigns, though marketers should verify CPA gains.
Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.