Marketers fear AI flooding search and inboxes, eroding differentiation just as SEO, email, and traffic performance slide.
Hollywood shifts from AI talk to takedowns as a viral deepfake spotlights consent, rights, and ad risk.
Lawmaker and user backlash kills Flock partnership, exposing limits of opt-in AI surveillance plays.
Engagement peaks at 1 to 3 minutes, dips at 3 to 5, then rebounds, challenging the “shorter is better” playbook.
From drafts to tunable feeds, platforms are using small updates to boost engagement and meet user expectations.
Tech players ramp up capex, betting massive data centers will turbocharge ads and automation despite investor jitters.
An AI assistant builds carts from lists or photos, shifting brand power from shelf space to algorithmic visibility.
Half its founding team is gone, raising doubts about Grok’s pace as rivals lock in enterprise AI deals.
Record subscriptions and better-than-expected revenues boosted shares 15%, but users—not ads—are still doing the heavy lifting
Over 30% of 2025 NFL views came in the offseason, proving digital sports content lives on far beyond game day.
It’s a Reddit-like hub for AI agents to debate and upvote, but early data leaks and fake accounts expose big security gaps.
Shoppers are open to AI help but will abandon carts after bad suggestions, showing personalization outweighs novelty.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Regulators say TikTok’s “addictive” features break rules, creating a legal test that could force core platform changes or fines.
Less than 10% of consumers accept the top result and most cross-check sources, indicating skepticism of search rankings.
Radio rules time spent but younger listeners favor podcasts and streaming, pushing marketers to choose between reach and precision.
It beats revenue expectations as advertiser growth surges, with a focus on subscriptions over straight ad spending.
Consumers accept AI, not wasted effort. Seamless AI-to-human handoffs in customer service drive spend and brand affinity.
AI is entering prime TV ads, automating complex sponsorships that programmatic pipes were never built to handle.
Deal talks suggest a Microsoft-style alliance to bypass Anthropic limits and deliver more customizable, differentiated AI services.