Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.
Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.
Consumers raise personalization standards: Better targeting alone won’t build loyalty; transparency is the value exchange that makes it work.
Summer habits favor podcasts: Seasonal routines lift podcast listening, supporting steady engagement and making summer a smart time to buy audio ads.
OpenAI ads, Google’s MMM tools, and second-screen viewing were hot topics and made measurement and timing crucial.
Adobe Express' Govind Balakrishnan sat down with EMARKETER’s Nate Elliott at our studio during Cannes Lions 2026 to discuss how creators and marketers can use AI to scale content without losing the originality, quality, and human touch.
Entertainment apps hold attention: App sessions hit a period high while music apps lost engagement, reflecting consumers' preference for active media.
AI adds attention: Generative AI creates new screen time, boosting desktop habits while TV's sports edge keeps living room viewing strong.
At Cannes Lions 2026, Vassili Samolis, Vice President of Ad Products and AI Foundations, DoorDash, joined EMARKETER’s Sarah Marzano in our studio to share how AI is transforming the future of commerce media.
Fraud detection tools race to keep pace with AI-generated refund claims.
Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.
While most marketing leaders know AI-driven discovery is reshaping how consumers find brands, almost none of them have built the infrastructure for it. They know a partner is driving discovery. Their systems cannot pay for it. From a partner's perspective, those two positions look identical.
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
AI bypasses search: Nearly 1 in 5 consumers have bought from an AI recommendation without searching first, according to exclusive Fractl data.
Anthropic enters pharma, eyeing drug development that positions it as both a partner and potential rival to drugmakers.
AI fraud distorts ad data: AI-powered bot traffic hit 40%, skewing metrics, inflating costs, and steering ad algorithms toward fake success.
AI creates new work: AI is speeding content creation, but governance and workflow organization—not AI itself—are the biggest deciders of efficiency.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
AI alone no longer sets leaders apart; integrating generative, predictive, and agentic AI with strong governance does.
Companies rethink AI layoffs: Employers are restoring some human roles after AI faltered, showing the value in human experience and skills on teams.