In today’s podcast episode, we discuss the main reasons Apple might be about to take over the AI race, the challenges Siri is going to face, and whether Siri AI just “Sherlocked” the free version of ChatGPT. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Santander credits AI with $40 million in Q1 value, turning fraud prevention, service, and operations tools into measurable returns.
Buying ChatGPT ads provides a window into emerging consumer behavior.
Omnicom, Netflix announce partnership at Cannes Lions: Acxiom data fuels sharper Netflix targeting, but creative—not data alone—will decide whether ads connect.
WBD’s agentic rebuild: WBD is replacing siloed ad systems with AI agents on AWS, creating a unified engine for TV and streaming sales.
WeChat turns into an AI concierge: An AI assistant could steer actions inside the super app, changing discovery and user agency.
WPP’s agentic vision: WPP sees AI agents taking over media decisions, turning DSPs and SSPs into backend infrastructure for automation.
AI assistants open new purchase routes: Industry KPI data shows brands must optimize for discovery and conversions as AI ecommerce referral traffic rises.
Agentic CDPs close the gap: AI turns unified customer data into actions, but value depends on clean data and measurable business outcomes.
In today’s podcast episode, we discuss what summer travel will look like for Americans this year, where people go online to book their vacations, and how AI is helping travelers plan and manage their trips. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Principal Analyst Zak Stambor. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Yahoo’s agent hub: Yahoo links third-party AI agents in one DSP, reducing integration friction across existing tech stacks.
AI shopping assistants such as Amazon's Alexa for Shopping (formerly Rufus), Walmart's Sparky, ChatGPT, and Google Gemini are reshaping how consumers discover and evaluate products. Retailer-owned assistants are already lifting order values and conversion, while standalone AI platforms struggle to convert recommendations into purchases. This FAQ covers how AI shopping assistants work, what they mean for brand loyalty, and how brands earn a place in AI-generated recommendations.
Snap’s $3.5 billion Specs gamble reaches consumers: After years of investment, Snap’s AR glasses arrive amid investor scrutiny and in a crowded market.
This FAQ covers how ChatGPT ads work, what they cost, and how marketers should evaluate the channel in 2026.
AI navigation helps customers get things done faster while laying groundwork for agentic banking.
Ad market gets a boost, per WPP: AI investment fuels brighter ad forecasts, but marketers still need contingency plans for geopolitical flare-ups.
Disney’s AI ad tool: Disney opens AI-powered TV ad creation to smaller brands as disclosure emerges as a trust advantage.
General LLMs outperform clinical AI on medical tests, but physicians will still favor specialized tools for high-stakes care.
Insurers gain trust when pricing and underwriting insights reach agents and customers in real time.
One voice, global reach: McConaughey's cloned voice speaks six languages, turning a single ad into a World Cup-scale campaign.