Technology


The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.

Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.

What Virtual Selling Mistakes Are Buyers Seeing?

Selling to influencers and decision-makers isn't easy when done remotely.

In the New Coronavirus Reality, It's Time to Talk Privacy

eMarketer principal analyst Victoria Petrock and research analyst Mariel Soto Reyes at Insider Intelligence discuss consumer attitudes around privacy, facial recognition and privacy rules and regulations. They then talk about how much the coronavirus has influenced contactless technology usage and whether virtual reality affects your eyes.

SAP’s CMO on What 5G Means to Marketers

Though US adoption of 5G is still in its early days and consumer knowledge of the technology is lagging compared with other countries, industry professionals are already anticipating what opportunities the wireless tech will bring.

How the Coronavirus Dragged Our Robot-Filled Future Even Closer

eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.

How COVID-19 Is Fast-Tracking Emerging Tech

While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that have, until now, received lukewarm public and/or government support.

eMarketer and Business Insider Intelligence are coming together to create a new company. Here, we bring you our take on the pandemic's impact on several industries.

eMarketer principal analyst Victoria Petrock recently shared her insights and takeaways from CES 2020.

CES 2020: Companies Step Up to Combat Tech Angst

Earlier this month, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. As usual, the exhibit space was chock-full of futuristic, eye-popping innovations, including flying Hyundai Ubers, bionic robot sharks, smart pajamas and zero-gravity bathtubs. But beneath the shiny veneers and seemingly endless hype, tech companies are working quietly to address a growing problem: As AI, the internet of things (IoT) and next-generation connectivity relentlessly creep into everyday life, “tech angst” is at an all-time high.

The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.

Why Small Businesses Could Benefit from the Launch of Facebook Shops

With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.

The World of Voice

eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the wonderful world of voice: podcasts, radio and voice ads. They then talk about Google holding on to data, a new bill to ban facial recognition technology and a bunch of robots that can cook and serve food.

Companies in North America Are Investing in Tech as They Look to Reopen

As companies look to return operations to a state of normalcy, they’re investing in technologies that will prevent the spread of the still-looming coronavirus.

IT Professionals Worldwide Feel Ill-Equipped for the Shift to Remote Work

With most companies working remotely, many IT departments realize that they don't have the right infrastructure for this new normal.

How Supercomputing, Telemedicine and Biometrics Are Helping to Fight the Coronavirus

eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.

Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic

eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.

For Many Consumers, the In-Store Shopping Experience Still Has Flaws

Retailers are well aware of consumers' desire to shop in the most effortless ways possible, but several in-store pain points continue to hinder such experiences, according to an October 2019 survey from Capgemini.

Consumers Are Still Split on Facial Recognition

While some consumers are warming up to retail tech, others aren’t as charmed by it—even if it results in more personalized experiences.

Jayne Pimentel, senior director of growth marketing for DraftKings spoke with eMarketer on her insights and predictions for this year and her takeaways from CES 2020.