Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.
In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most likely to drive adoption, and how we’ll need to rebuild the internet for this new reality. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, and Principal Analysts Yory Wurmser and Max Willens for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Social media ads purchased through retail media networks will be a small slice of both markets in 2026. Only $1.3 billion will flow toward them, representing just 2% of retail media ad spending and roughly 1% of all social media ad spending, according to EMARKETER's forecast and our analyst Sarah Marzano.
Despite interest in AI shopping tools, brands need verified imagery and real reviews to earn trust.
Platforms can rewrite content rules quickly, making crawler controls and policy monitoring urgent priorities.
AI-powered shopping recommendations offer brands a new path to purchase—provided consumers trust the devices.
Rapid adoption is outpacing ROI discipline, making focused experiments and clear metrics essential.
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel. Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President and Principal Analyst Sarah Marzano. Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify.
In September 2026, we analyzed 5,630 ChatGPT and 5,630 Google Gemini recommendations across five automotive categories to compile the AI Visibility Index.
The rise of AI means publishers need new revenue streams to protect their affiliate businesses.
Brands can influence purchase decisions, though fragmented journeys complicate attribution.
Richer supply-side data can give advertisers more clarity on content quality and campaign decisions.
BofA's accessible program shows the appeal of broader perks, but enrollment doesn't guarantee profits.
Opening iPhone NFC could help rival wallets, but they’ll need compelling perks to change habits.
Many digitally native brands entering the physical world these days are looking to build community rather than a brick-and-mortar footprint. Canva recently staged what it calls the industry’s first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
Exclusive creator series give brands new ways to earn repeat exposure, though marketers should test impact beyond views.
Universal Cart brings price tracking, promotions, and cross-retailer comparison into one place for shoppers.
Exclusive placements and concentrated reach can help marketers capitalize on key campaign moments.
Its $1.5B insitro deal reflects pharma's enthusiasm for AI despite the lack of commercial payoffs.
Retailers can deepen loyalty with tactile experiences and measure their impact through repeat visits.