In today’s podcast episode, we explore three of the biggest questions surrounding Google: Can its ad business continue to fund its AI ambitions? When can we expect ads to appear in Gemini? And how will AI transform the Google shopping experience for consumers? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, Analyst Marisa Jones, and Director of Forecasting Cindy Liu for the discussion.
Some 71% of US mobile shopping app users typically buy through the app when a brand offers both an app and a mobile website, according to a September report from RZR.
Some 44% of chief information officers and CTOs worldwide are very or extremely concerned that global AI investment may be growing faster than the business value it can deliver, according to a September report from GFT Technologies and Wakefield Research.
Oura's deal with Ulta mirrors the recent Whoop-Ulta tie-up. Beauty retail offers a new arena for wearables to compete for shoppers beyond fitness enthusiasts.
Brand objections stall its AI training plans, exposing tensions between automated advertising and data ownership.
Checkout and forms dominate agentic website activity, making agent-friendly design a lower-funnel priority.
Brands absent from results risk losing sales as more consumers trust what AI gives them.
Brand control and data access remain obstacles as it seeks corporate clients through consulting partners.
Brand-mention data could sharpen GEO measurement and help marketers scrutinize third-party tools.
Nearly half can't demonstrate ROI, potentially jeopardizing future investments in the technology.
Target, Walmart, and Amazon ranked highest, while specialists stood out through category expertise.
Some 40% of shoppers are comfortable with brands using AI to personalize direct mail offers to their interests, the top use, but only 29% say the same about AI-made images of people, according to a September report from Lob.
In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer market? How much can OpenAI realistically expect to generate in advertising revenue by 2030? And how will the company address the potential effects of ChatGPT on young people? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Consumer Insights Analyst Paola Flores-Marquez for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Claude offers cross-account financial insights, but it needs to build trust with consumers.
Its mortgage business outpaced the market, making a case for embedding loans earlier in the buying journey.
An acquisition will unlock younger, niche audiences, but marketers need to respect platform authenticity.
Holiday shoppers can do more with Alexa and Sparky, giving both retailers a chance to build habits that last beyond Q4.
With users switching platforms and formats mid-session, advertisers need flexible creative to capture audiences.
For most B2B marketers, email is how they find new business, but those inboxes are changing fast. AI assistants now summarize and rank messages before a buyer reads a single line, which means a machine forms the first impression of a campaign. "AI-powered inboxes are introducing another layer between B2B marketers and their buyers," said EMARKETER analyst Kelsey Voss. "AI assistants can summarize and prioritize messages before buyers read them, giving marketers less control over how their emails are first encountered and interpreted."
Retail marketers are starting to lose the moment of choice to AI as AI search and assistants are seeing increased use in shopping.