In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Signs point to the broader "touch grass" shifts elsewhere, from phone-free events to Gen Z's own efforts to cut screen time while engaging in phone-free concerts and venues.
The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.
AI can fill capacity gaps, but marketers still need to sit in the driver’s seat.
Its scale could challenge US banks, but rivals have about 18 months to strengthen digital offerings.
Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov.
EU oversight validates AI’s role in discovery, but marketers shouldn’t divert traditional search budgets yet.
Consumers trust AI as much as they trust experts, giving lesser-known brands a strong route to credibility and consideration.
Gen Z’s varied AI use expands brand visibility: Marketers can reach users with content built for AI answers, ideas, and decisions.
AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.
Socially influenced store experiences often lead to return visits and sharing, creating a cycle retailers can extend.
SMBs automating invoices through agentic AI saves valuable time; payment providers need to convince them to trust the tools.
As stablecoin networks scale up, banks need to sell stablecoins as a better payment method.
Its 33.3 million-user lead over Facebook strengthens its role as Meta competes with TikTok for regional attention.
Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Matt Barresi, president of digital commerce and capabilities at Kimberly-Clark told us why he values governance before scale and the implications of strong measurement.
The most common response to an out-of-stock is buying a similar product from a different brand in-store (36%), just ahead of staying with the same brand (33%), according to an April survey from Profitero.
Alphabet's stock took a hit after the company announced plans to increase capital spending by $15 billion in 2024, bringing total CapEx to the $195 billion to $205 billion range. Investors expressed frustration over a lack of clarity on how AI spending would translate to revenue.
New ad tools and markets are paying off, but unproven returns could limit ad spending.
High awareness hasn’t translated to user trial, making paid adoption a steep next step for Meta.
Archive’s AI can speed campaign planning and research, but marketers still need to check brand safety and audience fit.