Agencies are going all in on YouTube for CTV, valuing its TV-scale reach and digital precision.
As Reddit grows, Digg appeals to advertisers by prioritizing trust, moderation, and real participation
As costs rise, Spotify bets users will stomach price hikes to fund video and AI-driven upgrades.
On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.
With deep data access and reasoning, Gemini may shift influence from clicks to AI-curated decisions.
With Slackbot and Claude CoWork, Anthropic leans on embedded AI to reshape workflows and expectations
The best user acquisition strategy isn’t more money—it’s faster testing, tweaking, and deploying.
Platforms are tightening age enforcement, forcing marketers to rethink how they reach and influence Gen Alpha.
With Gen Z representing over half its users, Pinterest is shifting from an inspiration board to a primary brand discovery engine.
Amazon’s silent rollout sparks backlash as users question privacy and ad motives.
As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.
Apple taps Google to power its next-gen voice assistant as it outsources AI to stay competitive, boosting Gemini’s user reach.
As GEO competes with SEO and paid search, teams lack tools and clarity to deliver content at scale.
Gemini creates targeted offers mid-chat, pushing brands to meet users where intent is forming
New filters let users search specifically for Shorts or long-form, giving brands clearer intent signals.
Social and video lead in innovation potential, yet placement and fraud risks remain hurdles.
47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.
Alphabet’s $3.88 trillion valuation signals a new race—where scale, systems, and control beat shiny devices.
Europe, Middle East, Africa rise in consumer tech: Brands must pivot as regional trade-up demand and connected living drive growth beyond North America.