On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Regulators say TikTok’s “addictive” features break rules, creating a legal test that could force core platform changes or fines.
Less than 10% of consumers accept the top result and most cross-check sources, indicating skepticism of search rankings.
Radio rules time spent but younger listeners favor podcasts and streaming, pushing marketers to choose between reach and precision.
It beats revenue expectations as advertiser growth surges, with a focus on subscriptions over straight ad spending.
Consumers accept AI, not wasted effort. Seamless AI-to-human handoffs in customer service drive spend and brand affinity.
AI is entering prime TV ads, automating complex sponsorships that programmatic pipes were never built to handle.
Deal talks suggest a Microsoft-style alliance to bypass Anthropic limits and deliver more customizable, differentiated AI services.
SpaceX absorbs xAI in an all-stock deal, combining rockets, Starlink, X, and Grok into one pre-IPO giant.
Personalization drives purchases and engagement, but retailers’ inability to scale it turns demand into a loyalty leak.
Revenues top expectations, but heavy OpenAI dependence rattle investors.
OpenAI still anchors enterprise AI spend, but Anthropic’s rapid adoption signals a clear shift toward shared model dominance.
Brands can create fast, but slow approvals mean 67% miss viral moments—and competitors win the attention race.
UpScrolled and Skylight gain downloads as TikTok users seek transparent feeds, privacy, and portability.
It’s at 29 billion videos and growing, yet 1% of content captures 91% of viewing time, squeezing organic discovery.
Apple’s rare mega-acquisition shows urgency, marking its push beyond chatbots toward private, nonverbal AI baked into wearables.
Follow-up Search questions now flow into AI Mode, changing results from link lists to closed-loop, conversational research.
AI ads mistaken for human-made drive high CTRs, showing AI works best when uncanny cues are avoided.
Premium subscriptions gate AI, productivity, and creation tools—probing how far users can be monetized beyond ads.
Premium subscriptions gate AI, productivity, and creation tools—probing how far users can be monetized beyond ads.