Some 40% of shoppers are comfortable with brands using AI to personalize direct mail offers to their interests, the top use, but only 29% say the same about AI-made images of people, according to a September report from Lob.
In today’s podcast episode, we explore three of the biggest questions surrounding OpenAI: What if the company had chosen a business-focused approach over the consumer market? How much can OpenAI realistically expect to generate in advertising revenue by 2030? And how will the company address the potential effects of ChatGPT on young people? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Consumer Insights Analyst Paola Flores-Marquez for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Claude offers cross-account financial insights, but it needs to build trust with consumers.
Its mortgage business outpaced the market, making a case for embedding loans earlier in the buying journey.
An acquisition will unlock younger, niche audiences, but marketers need to respect platform authenticity.
For most B2B marketers, email is how they find new business, but those inboxes are changing fast. AI assistants now summarize and rank messages before a buyer reads a single line, which means a machine forms the first impression of a campaign. "AI-powered inboxes are introducing another layer between B2B marketers and their buyers," said EMARKETER analyst Kelsey Voss. "AI assistants can summarize and prioritize messages before buyers read them, giving marketers less control over how their emails are first encountered and interpreted."
Retail marketers are starting to lose the moment of choice to AI as AI search and assistants are seeing increased use in shopping.
As Snapchat engagement weakens, MAUs may flatter its reach, leaving advertisers to verify actual usage.
ChatGPT’s low conversion rates threaten repeat spending and its $100B ad revenue ambitions.
Higher feed engagement gives B2B and consumer brands new ways to build awareness through credible industry voices.
The standalone experience could attract intentional shoppers, giving brands a new platform to drive repeat purchases.
Healthcare marketers and providers must be transparent about how and when AI is used in patient care and seek consent where appropriate.
New optimization tools help advertisers target conversions and incremental reach instead of relying on impressions.
The platform’s AI-powered targeting lets brands reach shoppers across 14 European markets before and after orders.
With near universal digital satisfaction, helping customers meet financial goals drives deeper relationships.
Faster content production may deliver limited gains if medical and legal reviews can't keep pace.
Automating labor, marketing, and back-office work can deepen loyalty as operators grapple with higher costs.
In September 2026, we analyzed 11,250 ChatGPT and 11,250 Google Gemini recommendations across 23 retail store categories to compile the AI Visibility Index.
Some 49% of Gen Zers have found out more than once that they owe more than they expected, according to a September report from Spinwheel.
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor.