AI agents drive Microsoft’s next phase: Earnings show Azure re-accelerating, margins improving, and ads embedding deeper into AI-powered workflows.
Near-universal AI adoption in healthcare is approaching. Now organizations want their experiments to prove ROI.
The bank launched a first-of-its-kind ChatGPT integration that allows users to research homebuying and mortgages.
Pinterest reframes search as visual discovery: With brand bias high, it offers assisted lift while pitching iterative, image-led intent as search’s next frontier.
TikTok, Instagram, and Snapchat split teen intent: Each platform plays a distinct role in teens’ lives, demanding marketers deliver platform-specific strategies.
AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.
Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.
The FDA is testing real-time data feeds in studies that could speed drug approval times but also changes how drug companies submit data for review.
Amazon turns shopping into a live AI conversation: Real-time answers reduce scrolling but risk flattening brand voice in summarized speech.
Amazon’s AI ad engine: Q1 ad sales rose 24% to $17.2 billion as automation and first-party data power full-funnel buys.
Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.
OpenAI eyes ad-fueled future: Cheaper ChatGPT Go could eclipse Plus as OpenAI focuses on ads over subscriptions.
Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.
Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.
CMO remit expands with AI: As AI exposes silos, marketers, sales, and service must unify to fix broken customer handoffs.
Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
Accessing a HELOC is just a step toward the next frontier.
One-quarter of homepage content on average may be unreadable to AI crawlers, risking discovery gaps.