Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.
This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.
Coachella is a three-phase marketing engine: Treat it as pre-, live, and post-event moments to capture intent and measure full impact.
Digital reading hits a ceiling: Ebook and audiobook growth inch up, but print still dominates, fragmenting formats and limiting ad reach.
YouTube Shorts gets an off switch: Zero-minute limit hides Shorts on mobile, trimming ad reach as legal risks mount.
Failing to obtain consent when using AI scribes during medical appointments breaches trust, damages reputations, and risks driving patients away.
Consumers are increasingly turning to AI to overcome cost and access barriers. But because its health advice can be unreliable, provider organizations should guide safe use and offer their own vetted chatbots.
Allbirds’ AI gamble: Sneaker brand ditches D2C for GPU leasing, but hype can’t mask zero assets, customers, or edge in AI services.
Banks must turn to features they can exclusively control.
Banks need to do major technological and organizational work to keep up.
In Q1 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.
Snap joins Meta, Oracle, and Block in preemptively shrinking staff ahead of expected AI efficiency gains.
Adobe rewires creative workflow with agentic AI: Firefly AI Assistant runs Photoshop to Premiere from one prompt, aiming to speed production.
The company’s new beta app aims to meet Gen Z at the moment of inspiration.
Intent-rich use cases outpace image and personalization, tying AI to ads, productivity, and sales.
Amazon becomes OpenAI’s enterprise gatekeeper: A $50 billion pact makes AWS the exclusive cloud for Frontier agents, heating up rivalry with Microsoft.
ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.