Google owns six of the 15 most-visited US smartphone apps, led by YouTube at 176.7 million unique visitors and 75% reach, according to July data from Comscore.
For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment. While the market is teeming with tech companies offering task-oriented "marketing agents" designed to automate isolated workflows, specialist marketing solutions providers say the industry is solving the wrong problem. Sandeep Menon, co-founder and CEO of agentic marketing platform Auxia and former vice president of marketing for payments at Google, argues that large brands' core challenge isn't automation, since they already have plenty of that. What's missing, he says, is context and intelligence.
Retailers can gain impressions through the holiday and engage holiday shoppers with a countdown animation.
A deal with Wonder gives it campus dining tech and a path to more repeat orders.
Its AU guarantee could offer a model for in-app video deals—provided advertisers trust the metric.
Its beta can steer automation toward priority products, but puts advertisers’ AI trust to the test.
India’s quick-commerce gains could inform Amazon’s US and Europe strategy.
Casting AI as a research layer helps advisers serve more clients while keeping humans in charge.
In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to include, and what brands can do about it. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Gadjo Sevilla and Vice President of Global Brand Partnerships at Verve Anna Slater. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
41% of US B2B professionals who use AI tools for work start their research with AI and then validate the answers via traditional search, the most common workflow of any, according to April data from Semrush.
Health wearables have moved past step counting. They now offer personalized coaching, advanced health monitoring, and 24/7 conversational support. The technology is advancing faster than the answers to the questions it raises: whether the data is reliable, who can afford the devices, and whether doctors want the information at all. Modern devices now track complex health metrics including electrocardiograms to detect irregular heart rhythms, blood oxygen levels, skin temperature, heart rate variability, and stress levels. That is far beyond the basic step counting of earlier generations. "Wearables, of course, have been around for a while, but they're really having a moment this year," said our analyst Rajiv Leventhal on a recent episode of "Behind the Numbers."
Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Sarah Marzano, a vice president and principal analyst at EMARKETER covering retail and commerce media, told us about the biggest misconceptions of the channel and where marketers are most confident in it.
Direct payments could help publishers price their work while letting Google retain control over how it is valued.
Better mobile experiences can curb switching, but rewards, credit limits, and bonuses still matter.
Brands can test one-on-one engagement, but access to valuable intent data remains unclear.
Brands should pair detailed creator content with customer reviews to improve how AI crafts product recommendations.
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Shop the Scene links viewing and buying, adding organic commerce value to product placements.
Blocking risky transfers protects funds, and clear explanations can protect customer loyalty.
Search spend and brand size don’t ensure AI mentions, but relevance to customer needs does.