Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
Retailers are seeing stronger engagement and higher conversion rates, even as most consumers have yet to embrace AI shopping.
Safety Coach gives drivers value and data control first, testing whether transparency can lift telematics use.
A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.
OpenAI expands ChatGPT ads without proving ROAS: Revenues rose 25%, but targeting issues persist as the pilot enters 31 new European markets.
Younger consumers’ heavy exposure to synthetic content and worries about AI’s future effects, reducing trust in AI-using brands.
Widespread use without employer support risks workflow fragmentation and lagging governance.
Attentive makes timing the personalization: AI Grow targets when to ask, not who visitors are, offering relevance without relying on personal data.
An intimate look at WPP’s decline: Court filings reveal that data shortcomings and layoffs lead to major client losses
Weak DIY demand makes professional customers, online channels, and new assortments more critical.
TikTok’s next challenge is convincing its users that the platform is safe for payments.
Whoop will offer advanced lab testing to more non-members, risking a low-margin standalone business if they don’t convert to wearable customers.
In July 2026, we analyzed 5,630 ChatGPT responses across five automotive categories to compile the AI Visibility Index.
Audio and video options can extend sessions and ad inventory, but a TikTok-like feel could weaken its appeal.
Lower thresholds widen discovery, giving brands another way to vet partners beyond follower counts.
AIG’s broad coverage gives it an edge, but bigger projects could test even its underwriting limits.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.
Three of the least likely scenarios in social media would also be the most disruptive: a regulatory ban on addictive feed design, a Facebook revival, and an AI chatbot building a $100 billion ad business. None of them is likely. Each one exposes a tension already at work, from how regulators treat engagement mechanics to how much advertising a chatbot can actually carry. "If the EU were to ban infinite scrolling, it seems pretty clear that that would significantly curtail the amount of time people spend watching these kinds of videos," said our analyst Max Willens on a recent episode of "Behind the Numbers." Willens and two other analysts walked through three "what if" predictions on the episode.
In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.