56 million US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.
Trusted short-form content appeals to Gen Z, giving platforms a way to engage viewers between releases.
They are creating a new training model to prepare future physicians to use AI in patient care.
AI companies and healthcare providers must ensure transparency about how health information is used and make it easy to revoke or delete access.
Integrated media, data, and AI attract major accounts, leaving smaller rivals to prove their value.
The expansion brings more campaign goals under AI, making independent performance checks imperative.
Building internally can protect customer data and secure the customer relationship.
They can stand out with personalized, human support and smarter savings options.
The strategy could put ChatGPT in annual media plans, provided advertisers see measurable returns.
Their mix of TV, social, and AI habits calls for targeting by life stage rather than age alone.
Google tests pharma ads in AI Mode and Overviews, bringing drugmakers closer to consumers' treatment decisions while testing AI search’s readiness for regulated advertising.
Users are bypassing traditional discovery channels and switching brands, making top rankings less relevant.
By adding clearer website access instructions, brands can push AI crawlers to high-value content.
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations are responding to the growing pressure to prove ROI. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Chris Wood and AppsFlyer Chief Marketing Officer Ran Avrahamy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The ban’s extension to third parties forces brands to rethink cross-platform user acquisition strategies.
A new bill targets misleading product depictions, adding urgency to creative reviews as state laws diverge.
Strong reviews outweigh repeated ads, making trust and post-purchase satisfaction critical.
The effort aims to speed drug development by pooling research resources and clinical trial infrastructure.
Proactive cash-flow insights could help banks retain customer loyalty.
Centralizing staffing, SEO, reviews, and marketing can reduce costs and reliance on multiple tools.