TikTok builds an agentic AI hub as marketer adoption grows: The payoff is less manual work, faster decisions, and smoother buying across the funnel.
Blackstone takes over an AUD36 billion loan book.
Steady category gains are pressuring brands to compete on value, AI visibility, and evolving consumer needs.
Enterprise AI demand funds Big Tech earnings: Hyperscalers can sustain long-term capex without overreaching.
Brands can buy into Apple’s audience: Search ads and new in-app inventory reach paid subscribers with cards already on file.
Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. Nearly six in 10 marketers (58.6%) say their organizations are likely underinvesting in profitable channels because those channels require better measurement, per the May survey. Channels cited by the most marketers as blind spots were social media (named by 50.3%) and connected TV/streaming (47.1%).
Mobile gaming’s ad spend share doesn’t match the opportunity: Consumers feel positively about mobile game ads and are highly attentive.
Insurers can reach SMB customers earlier by offering advice and pricing before shoppers compare providers.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
Early banking gains support its all-in-one finance plan, but execution will decide whether engagement lasts.
FreeWheel expands CTV reporting data: Show-level insights help buyers prove brand fit, refine campaigns, and defend streaming budgets.
YouTube views rise but attention declines: Discovery isn’t turning into deeper engagement, making retention and conversions more valuable than reach.
Mobile-first travel booking is on the rise, but AI-forward booking may surge faster.
Disney revamps its streaming app: Better recommendations and a super app could boost first-party data and make Disney+ more attractive to advertisers.
AI answers now drive more brand searches: Marketers should watch citation share and search lift, not just page views.
Despite macroeconomic uncertainty, consumers demonstrated resilience.
Our updated forecasts show that genAI, social, and streaming are becoming the front lines where pharma must build trust and visibility.
A shadow hangs over Reddit’s blockbuster quarter: Strong results support bigger investments, but Google tensions could complicate discovery and reach.
Amazon keeps widening its lead: Delivery speed, AI tools, and advertising are driving growth while reinforcing customer loyalty.
Doctronic's Summer Health deal extends AI care to families seeking urgent virtual care, but clear guardrails on when clinician escalation is required will matter as much as convenience.