Doctronic's Summer Health deal extends AI care to families seeking urgent virtual care, but clear guardrails on when clinician escalation is required will matter as much as convenience.
Today, Marketbridge and Meltwater announced a partnership to sell B2B go-to-market strategies and intelligence for generative engine optimization (GEO). Some 32% of B2B buyers worldwide use generative AI chatbots to discover new vendors, nearly matching web search and peer recommendations at 33% each, according to a July 2025 Responsive survey reported in EMARKETER. Among US B2B buyers who use AI, 35% use it for discovery, 43% for consideration, and 31% for purchase decisions, per Google and National Research Group’s June-July 2025 survey.
AI ads ignite spending: Chatbot and AI search formats drive $32 billion in spend as discovery moves beyond blue links.
Audio and video podcasts complement each other: Combining both formats can build brand trust first and drive measurable consumer actions later.
Meta vows to fight misleading AI content: An EU pact will force advertisers to clearly label AI content even as usage climbs.
The great agency DIY shift: Media buyers are shrinking vendor rosters as AI coding tools make proprietary builds cheaper—but scale remains a risk.
As access replaces purchases, brands must earn loyalty with flexibility, transparency, and lasting value.
Acquiring the AI startup would allow Stripe to expand its footprint in agentic and AI commerce.
82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER.
SpaceX's record-shattering public debut has become the first major test of whether investors will continue funding AI companies that burn billions while chasing distant profitability. The rocket company's $75 billion raise, larger than all US IPOs combined over the past two years, signals both the enormous capital requirements of AI development and growing uncertainty about returns. "The move itself is a kind of a double-edged sword for xAI," said our analyst Jacob Bourne on a recent episode of "Behind the Numbers," referring to Elon Musk's AI startup that SpaceX acquired earlier this year. "On the one hand, it now has access to SpaceX's resources and clout. The downside is that xAI now is part of SpaceX's lack of profitability story."
As AI becomes more embedded in everyday life, a growing number of brands, including Polaroid, are marketing the opposite. At the center of Polaroid's recent "The best of summer is analog" campaign is a billboard overlooking Coney Island Beach that reads, "Go jump in some water before the data centers drink it all up." While the campaign references AI, its target is consumers' increasingly always-on relationship with technology. "It's not a campaign against AI or against data centers," said Patricia Varella, Polaroid's creative director. "Data centers were the perfect metaphor that talks about the scale of this overuse of digital in our lives."
APIs let banks embed insurance in loans, making integration a key edge for carriers seeking distribution.
Google doesn’t penalize AI use in search: But human-created content still outperforms AI, suggesting quality over quantity should be the goal.
Chat controls speed up campaign work: PropellerAds moves campaign management into chat, simplifying control but lacking dashboards' visual checks.
Tech firms launch new coalition: The group backs open-source models, which could give marketers more AI options but deepen industry divide.
Google sends fewer clicks to websites: Brands may need to rely less on organic search as AI Overviews and zero-click results make traffic harder to earn.
In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
A new seller app and verification tools strengthen Marketplace as Meta competes for merchants and secondhand shoppers.
Michaels’ rapid rollout underscores how lower-cost AI tools are making conversational shopping a practical option for more retailers.
Disney expands AI into CTV advertising: The move could make TV creative more accessible, but only if brands keep tight oversight and quality assurance.