In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations are responding to the growing pressure to prove ROI. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Chris Wood and AppsFlyer Chief Marketing Officer Ran Avrahamy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The ban’s extension to third parties forces brands to rethink cross-platform user acquisition strategies.
A new bill targets misleading product depictions, adding urgency to creative reviews as state laws diverge.
Strong reviews outweigh repeated ads, making trust and post-purchase satisfaction critical.
The effort aims to speed drug development by pooling research resources and clinical trial infrastructure.
Proactive cash-flow insights could help banks retain customer loyalty.
Centralizing staffing, SEO, reviews, and marketing can reduce costs and reliance on multiple tools.
Healthcare AI delivers ROI in half the expected time. As automation expands, healthcare employers will likely cut more back-office jobs.
Everlywell sells FDA-cleared AI breast cancer risk scores. The tool offers new five-year risk insights, but providers must explain their limitations.
Creator promotions and AI beauty advice can drive conversions without disrupting organic discovery.
The game offers global reach and a chance to prove streaming can deliver TV-scale audiences with better ad measurement.
Merchants can pair AI visibility with installments and card-linked offers to capture limited spending.
Frequent errors and lagging trust send consumers elsewhere to verify details, weakening last-touch attribution for marketers.
Agentic buying can help planners navigate streaming inventory, while human oversight protects major media commitments.
Self-service AI can handle more campaign work, making strategy and human creativity key differentiators.
Strong demand for human service is prompting McDonald’s, Wendy’s, and Burger King to put employees back at the center of the experience.
AI enablement roles rose 21% as banks focus less on technical foundations and more on business results.
71% of CX leaders and practitioners worldwide use AI for ticket resolution, more than for any other task, according to an August report from Zendesk.
AI-powered search is reshaping how consumers discover products, and it's creating urgent monetization challenges for publishers, browsers, and commerce platforms. Consumers spend an average of at least 23 minutes a day in AI chat platforms, and that time will more than double by 2028, according to industry experts. "Consumers on average spend at least 23 minutes within AI chat today, and that will more than double by 2028," said John Nitti, global chief business officer at adMarketplace, during a panel at Advertising Week New York this week. "Advertising expenditure is actually a two-year lag. So the consumer has always been ahead of marketing."
New buying and AI tools could help the platform capture more transactions from brands and shoppers.