Technology

Nearly a quarter of physicians (23%) say patients ask them for guidance on using wearable data to manage their health at least once a week, according to a March survey from the American Medical Association.

In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Economic headwinds are reshaping Asia-Pacific ad spend as AI-powered platforms, retail media, and video continue to attract performance-focused budgets. Digital remains resilient as growth diverges across China, Australia, Japan, and Thailand.

One former ecommerce CEO achieved a 100% win rate on website optimization tests, seven successful experiments out of seven attempts, by building an AI agent system that generates, executes, and analyzes tests autonomously. The achievement signals a shift in how brands approach website personalization. "Cody is probably one of the most advanced experimenters, personalizers we've seen, and I think is like the all-time leader in win rate on tests," Drew Marconi, CEO and cofounder of Intelligems, said during the ecommerce event Grow NY this month. The typical win rate for ecommerce optimization tests hovers around 30%, making the perfect success rate particularly notable.

SMS marketing is permission-based brand communication sent by text message, spanning promotional alerts, restock and shipping notifications, loyalty updates, and conversational two-way messaging. It sits alongside email as a core owned channel.

Travel advertisers can move viewers toward action and tailor video assets more easily with Google's Demand Gen updates.

Younger buyers weigh car tech heavily, meaning distinctive experiences and clear positioning can set brands apart.

Higher streaming bills could fuel churn, making ad tiers, sponsorships, and product placements more valuable.

TikTok Shop has graduated from a social commerce experiment into the top player in a space that stumped every other US social network, and its future is now settled under domestic ownership.

Retail security is in the middle of a quiet but fundamental shift. For decades, cameras and alarms told retailers what had already gone wrong. Now, AI can push that same infrastructure forward by telling retailers what is going wrong right now, while there's still time for them to act.

Lenovo's North America president, Ryan McCurdy, says the AI supply constraints squeezing the industry aren't a warning sign but proof the demand curve is real. "AI adoption is increasing," McCurdy said. "The challenge is that it's outpacing the inputs into that...decade of AI." That mismatch is producing higher component costs and supply shortages across the industry, he said, but he frames it as an expected side effect of a sustained boom rather than a problem unique to Lenovo.

Healthcare providers need clearer explanations and consent based on how AI affects care decisions and ongoing treatment.

The Trade Desk gives Kokai an AI overhaul: Zuma simplifies workflows and adds AI agents, aiming to automate execution without sidelining buyers.

Amazon’s and Walmart’s on-site campaign strategies suit conversion goals, while other RMN off-site runs extend awareness.

It tackles fragmented CRM workflows while helping Salesforce stay relevant when users skip its interface.

Issuers need to strengthen their AI visibility with strategic partnerships and GEO strategies.

They prioritize emergency and travel savings, while being proactive about retirement.

Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands and agencies said they reallocated mobile advertising budgets from walled garden giants to independent partners in the past 12 months, according to a new survey conducted by EMARKETER in collaboration with Datum Intelligence. The independents are gaining share in a market that is still expanding. US in-app mobile ad spend is expected to grow 12.0% in 2026 and reach $235.10 billion next year, per EMARKETER’s forecast.