Some 49% of Gen Zers have found out more than once that they owe more than they expected, according to a September report from Spinwheel.
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate growth in Walmart+ and Sam’s Club memberships? Will its agentic initiatives give it an edge over Amazon? Plus, more. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Principal Analyst Zak Stambor.
Growing AI adoption doesn’t automatically bring growing trust. AI is becoming a bigger part of how consumers search, shop, connect, and make decisions. As its role across the customer journey expands, retailers and marketers need to know where consumers are comfortable relying on it, where skepticism remains, and how their own use of AI can strengthen or undermine the trust they’ve already earned. In a new EMARKETER guide titled "AI, authenticity, and the changing dynamics of consumer trust," our analysts and industry leaders give their perspectives on how AI is changing consumer trust, what puts that trust at risk, and what marketers can do to earn and maintain it.
Whoop’s partnership with Ulta opens a new sales channel as consumers combine health, wellness, and beauty spending.
Forcing districts to choose between AI and Search may send a generation of students to rival platforms.
57% of young adults find new shows and movies through social clips, making creator campaigns vital.
But repairing client relationships will take more than enterprise payments and AI savings.
Strong conversion and engagement raise the urgency to improve AI visibility, attribution, and agentic safeguards.
Questions about symptoms, sleep, and medications create an opening for more personalized healthcare guidance.
Lava gives members more personalized event perks, raising the bar for issuers’ perks and FMNs.
Some 83.2% of US marketers use Claude for content creation, ahead of ChatGPT (75.7%) and Gemini (57.9%), according to a September report from Ahrefs.
In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming fortunes? Which type of content is most likely to help the company gain and retain subscribers? And how significant is its downward revision of 2026 ad revenue expectations? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing, for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Marketers have spent years finding ways to make consumers stop scrolling, watch longer, or notice a message. But those measures offer little indication of whether someone is actually interested in what the advertiser has to say. Advertisers need to look beyond attention and consider receptivity, or whether consumers are open to receiving a message in the first place, according to executives from PulsePoint, Bristol Myers Squibb (BMS), Gilead, and PHM at an Advertising Week New York panel.
Attacks on refrigeration systems show how connected store technology can cause physical losses.
A 9% drop in daily users and 15% decline in engagement could limit advertisers' returns.
Magnite and PubMatic can streamline campaigns, though easier buying doesn’t ensure better returns.
Reach Black Friday shoppers through traditional and AI search while keeping product details accurate to curb returns.
72% of Gen Z consumers in North America have taken action against a brand because of its AI-made marketing, according to a July survey from Rival Technologies.
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using AI, and some of the most surprising insights into how people around the world spend their time online. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Paul Briggs, GWI Chief Insight Officer Jason Mander, and Starcom EVP and Head of Growth Planning Eddie Parker.
Agentic commerce readiness has a clear pecking order, and it follows the transaction. The closer a company sits to checkout, the further along it is.