In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Personalization separates B2B leaders: One-to-one campaigns correlate with market share gains, exposing a widening execution gap.
Chatbots now steer patient choice, surfacing providers with rich, accurate site data.
Loan searches start in-chat, routing qualified borrowers to its marketplace and lender network.
New York reins in AI ads: New rules demand disclosures for synthetic performers and guard the deceased, putting onus on advertisers.
HealthlineAI offers pharma marketers a new way to reach high-intent patients. But it must contend with consumers going to general-purpose chatbots for health info.
Search profiles open in the US: Google courts top creators with feature profiles in Discover as AI answers dent traffic and ad economics.
Ad avoidance comes to Apple’s apps: Filtr vanishes in-app ads for $5 a year, challenging reach and cross-app tracking across iPhones, Macs, and iPads.
Just 7% of US adults use AI chatbots extremely often or often for health information, while 59% never use them at all, ranking chatbots last among seven major health information sources, according to an October 2025 Pew Research Center survey.
As AI becomes embedded across the media ecosystem, marketers should focus less on the technology itself and more on the data powering it, according to Sean Black, general manager at Audience Path. At EMARKETER’s Ad Buyer Strategies Summit, in conversation with our analyst Yory Wurmser, Black argued that marketers need to look beyond industry buzzwords and understand what AI systems are actually trained on.
Amazon's rapid expansion into artificial intelligence, advertising, and supply chain services is prompting analysts to reconsider what kind of company it has become, even as its core retail operations continue to fuel growth across all divisions. "Is Amazon even a retailer anymore?" said our analyst Suzy Davidkhanian on a recent episode of "Behind the Numbers." "It started as a bookstore. It turned into a marketplace. Then it became AWS, and then they started selling their fulfillment services, and then advertising, and now they're making AI chips."
TikTok launches events app: The app makes cultural moments interactive, giving advertisers access to deeper data and encouraging more user engagement.
ChatGPT ads get cheaper via Criteo: Spending cuts and incentives widen access, positioning Criteo as a go-to AI ad gatekeeper.
Physicians integrate both general-purpose and clinical AI into daily workflows, increasing pressure on pharma brands to tailor drug content for the distinct requirements and outputs of each AI ecosystem.
New tools aim to cut friction and amplify creativity.
Bluesky chases Reddit’s formula: With users dwindling, it trades the public feed for niche forums and video in a crowded field.
Microsoft turns store tech into service engines: Project Solara swaps apps for AI agents, recasting devices as task-driven tools for retail and beyond.
Among ages 12 to 21, AI use for mental health rose 40% year over year, bringing chatbots further into their mainstream coping habits.
InMobi and Scope3 have launched a sell-side AI agent, unlocking autonomous media buying across the mobile ecosystem.
Gen X chatbot users (69%) outpaced both Gen Z (65%) and millennials (65%) in ramping AI chatbot use over the past 12-18 months, second only to Gen Alpha's 80%, according to a February 2026 Gracenote study.