Only 7% of consumers say visible AI-generated marketing content makes them trust a brand more, while 31% say it makes them trust the brand less, according to December 2025 data from Klaviyo and Datalily.
In today’s podcast episode, we discuss whether OpenAI making $100bn in advertising revenue by 2030 is fanciful or genuinely on the cards; whether a chatbot ad model is starting to take shape; and whether there’s a world in which chatbots remain largely or completely ad-free, with AI companies relying instead on subscription revenue. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen anywhere, or watch on YouTube or Spotify.
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
X rebuilds its ad core: A ground-up AI overhaul aims to fix targeting and ROI as revenues lag far behind pre-Musk levels.
Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.
Reddit positions search at the center of discovery: High-intent queries strengthen its value pitch as a research-to-purchase ad platform.
Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.
Doctors guide consumers’ clinical health decisions, but AI and influencers more often steer daily health habits.
AI agents drive Microsoft’s next phase: Earnings show Azure re-accelerating, margins improving, and ads embedding deeper into AI-powered workflows.
Near-universal AI adoption in healthcare is approaching. Now organizations want their experiments to prove ROI.
The bank launched a first-of-its-kind ChatGPT integration that allows users to research homebuying and mortgages.
Pinterest reframes search as visual discovery: With brand bias high, it offers assisted lift while pitching iterative, image-led intent as search’s next frontier.
TikTok, Instagram, and Snapchat split teen intent: Each platform plays a distinct role in teens’ lives, demanding marketers deliver platform-specific strategies.
AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.
Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.
The FDA is testing real-time data feeds in studies that could speed drug approval times but also changes how drug companies submit data for review.
Amazon turns shopping into a live AI conversation: Real-time answers reduce scrolling but risk flattening brand voice in summarized speech.
Amazon’s AI ad engine: Q1 ad sales rose 24% to $17.2 billion as automation and first-party data power full-funnel buys.
Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.