On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Paze needs to onboard more merchants if it’s going to translate that bump into sustained adoption.
Travel platforms should integrate into AI platforms that prioritize security to retain commercial users’ trust in agent delegation.
In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.
Novo Nordisk adds AWS to its AI roster. Deep-pocketed drugmakers can test multiple AI partners, an advantage smaller rivals may lack.
OpenAI seeks an SMB ads team: New hires to court SMBs could widen ChatGPT’s advertiser base, but unproven results warrant caution.
Gemini and Copilot gain consumer preference, giving marketers reason to plan for multiple AI platforms.
As trust in digital content erodes, brands can stand out with real voices, creators, reviews, and experiences.
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
India is emerging as a leading market for AI-powered commerce, supported by high genAI adoption, growing acceptance of agentic shopping, and consumers’ willingness to share data in exchange for better AI experiences.
Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption. “Most marketers and most agencies at best have a bunch of trials going on in pockets of their organization,” said Matt Spiegel, EVP of TruAudience growth strategy at TransUnion. “The use of AI at an enterprise level to change marketing is extremely nascent.” The vast majority of organizations have updated some marketing processes with AI, but far fewer have made the kind of changes that impact ROI.
Scalable formats could raise revenues per query, but weak performance data may keep advertiser spending cautious.
Generic “AI-generated” tags aren’t enough to help TikTok users spot deepfake doctors or fabricated medical claims.
WPP cuts its H1 revenue losses: Elevate28 is showing early progress, but its payoff hinges on keeping clients and staying competitive in AI.
Customer experiences and third-party validation can shape how LLMs recommend brands.
It shows lenders can compete beyond individual mortgage transactions.
Data trust affects consumer purchases: Nearly half have cut or redirected spending over data use, making clear controls and collection practices vital to trust.
Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.
Hims & Hers adds doctor-backed AI guidance for women’s weight loss members, underscoring that AI convenience and care quality are emerging as critical competitive advantages beyond GLP-1 access.