Banks must appeal to customers and the bots comparing them, or risk losing relationships to better offers.
Oura pauses its public debut. Tough market conditions could sharpen questions about its valuation and room to expand.
Shoppers rely on peer advice, rewarding brands that pair paid ads with authentic community engagement.
Detailed shopper profiles are improving recommendations and repeat purchases.
As automation spans planning and execution, marketers need system-level controls to manage risk.
Advertisers can compare YouTube Shorts and open-web performance to cut waste and better allocate budgets.
But patients combine AI with familiar resources, so the most credible brand content will inform decisions.
In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which stats best explain how AI is actually impacting marketing, the most important factors marketers need to consider as we move from an SEO to a GEO world, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Yory Wurmser. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI Visibility Index.
Coinbase handles crypto access while Citi keeps fiat conversion, compliance, and settlement in the banking system.
High citations and visibility means brands need videos built for AI comprehension, not just audience engagement.
As shelf labels and AI tools advance, Walmart is promising shoppers that individual data will not set prices.
The search bar is no longer the only place consumers go to find answers. AI chat is creating new opportunities for advertisers and publishers to reach consumers inside the conversations shaping what they buy.
AI-powered triage and routine care would free up clinician capacity, but diagnostic tools without human intervention will face resistance.
Granular crawler controls can protect content today and lay the groundwork for paid licensing deals.
Adobe can tailor content for 200 million fans, making audience response a key measure of success.
63% of US AI search users turn to AI assistants to answer a question directly, according to a May survey from YouGov.
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offensive. Are we entering a world where the question isn’t “Can AI do this?” but “Will our customers think less of us if they know we used AI to do it?” Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Asa Hiken. Listen wherever you get your podcasts, or watch on YouTube or Spotify.