Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.
According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
Retailers have been implementing in-store tech and omnichannel options to meet the perceived demands of the modern shopper. A recent RIS News survey found many US internet users are interested in shopping options like "grab and go" technology, while fewer were keen on virtual reality or robots.
Although it receives constant buzz, there are a few reasons why blockchain isn't widely adopted yet.
Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.
Bennett Hong, CTO of adtech company Jingshuo, discusses what's keeping advertisers in China from adopting blockchain technology.
For the fourth straight year, RichRelevance checked in with US internet users about their attitudes toward different retail technologies—from facial recognition to robots. Interestingly, fewer respondents find certain tech to be creepy compared to how they felt in past years.
Emerging technologies like augmented reality and visual search offer new promise for retail apps as they evolve beyond simply reducing friction toward surprising and delighting their users.
According to a survey of augmented and virtual reality users worldwide, smartphones will play a much larger role and stores will have much smaller floor space. But change won't happen overnight.
Consumers are very interested in new technology that aims to make long lines a thing of the past.
What once sounded fantastical—stores where shoppers could walk out with purchases without waiting in line—is becoming a reality for more than a select few.
In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.
Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.
According to a July 2018 CivicScience survey, nearly 60% of US consumers would rather have their items rung up by a cashier than use a self-service register.
Shoppers are open to various types of retail technologies—even those that were once considered too creepy. But consumers’ shopping expectations do not align with retailers’ capabilities, according to a recent study.
A global survey focusing on new technologies identified some as confusing, but others as both confusing and overhyped.
Retailers often bank on new in-store features being transformative, only to be met with consumer resistance. So, what makes a shopper receptive to a retail innovation?
A new industry survey suggests some retailers are pulling back from IT spending. But digital transformation plans are a major focus for many.
Many retailers are focused on employing tech to improve the in-store customer experience, but what if good customer experience means being left alone?