Reddit’s AI appeal creates a marketing trap: The tactics meant to earn LLM visibility could erode the human content that makes Reddit valuable.
Agency efficiency separates the pack: Holdcos are pairing AI with integration and acquisitions to tackle siloed systems and streamline delivery.
AI ad tracking gets more transparent: A new Similarweb tool reveals ad context and competitors, which could help marketers make smarter budget decisions.
Faster checkout experiences and better inventory information can lift loyalty without making shoppers feel watched.
Wider consideration gives lesser-known brands an opening, but more product options can make final decisions take longer.
Protein-focused RXBAR and Quest top their category in EMARKETER’s inaugural US Food and Beverage AI Visibility Index, giving them an edge over general nutrition brands in a high-demand category.
PayPal’s fusion with Stripe could reorder the landscape of crypto, BNPL, agentic commerce and digital wallets.
Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Financial guidance starts on digital platforms, giving banks a chance to build credibility before decision-making.
Earlier investing and tighter budgets make all-in-one finance apps more compelling than stand-alone banks.
Rising media costs put attribution at the center as marketers spend more on seasonal ads and start campaigns earlier.
Social use rose, but rival apps took more attention, making balanced budgets across app categories crucial.
Pushing deeper into local commerce could help EWS fend off rivals like Venmo.
A new AI-assisted tool tracks insulin resistance trends, giving users another way to monitor metabolic health.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.
Facebook tries to close its creator gap: AI Creator Studio tackles weak creator tools as its US influencer spending share keeps slipping.
Zocdoc’s new Gemini integration lets users find and schedule care in one place, turning genAI into a patient acquisition channel.
Long research cycles and sales planning make pre-event marketing as important as the conversion moment itself.