Nearly half don’t expect AI to change their roles yet still pursue AI training as fear of disruption outpaces real changes.
Governance over strategy: 76.6% of marketers have AI policies, but roadmaps and ROI targets are lagging, resulting in oversight without outcomes.
ChatGPT’s and Gemini’s market shares mean GEO is no longer one size fits all, forcing platform-specific content and measurement tactics.
Burnout is rampant yet Gen Zers still overspend, showing fatigue and value-seeking can coexist.
Trump-era trade rules turn chips into toll roads, raising costs and forcing Big Tech to design AI around political risk.
Its CTV move could boost engagement, but creator backlash shows the risk of diluting trust by drifting from the written word.
Amazon leads research as social drives discovery, collapsing content, community, and commerce into one path.
Bespoke content for YouTube shows how streaming is reshaping broadcasters’ formats, revenue models, and distribution priorities.
After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
AI tools are now shaping real shopping decisions, not just aiding product discovery or big-ticket buys.
YouTube CEO vows to fight AI slop while rolling out deepfake tools, hoping creators can use genAI without damaging trust.
OpenAI’s ad model positions chatbot ads as influence plays—not click engines—forcing marketers to rethink metrics.
AI firms worked Davos to stay top of mind with their biggest customers, pitching enterprise readiness before deals are decided.
The first year of Trump’s second term has brought disruption and uncertainty, reshaping retail, media advertising, tech, health, and financial services.
Reels now carry most Instagram ads, demonstrating Meta’s bet that short-form can drive ad scale—even if efficiency is still evolving.
A high-profile disabled account prompts a board probe, marking tighter oversight and gaps left by rapid policy shifts.
As bots strain its servers, the platform turns its content into a revenue stream.
IAB's framework helps cautious brands—but without mandates, deceptive actors stay unchecked.
GenAI adoption gap: Most teams use AI on the surface; without access to company data, it drafts fast but can’t do real work.