AI is reshaping search and shopping: Traffic is shifting to chatbots and AI tools, but monetization is still limited for most players.
Gemini puts brands on more AI surfaces: Its 1 billion users and Google-Apple reach require content built for AI and tested by interface.
Its automated insights can help marketers act faster, but it also raises the stakes for maintaining an independent view.
Clean UX and AI recommendations should take precedence to improve the AI shopping journey.
Its $250 billion AI infrastructure investment courts Washington, but public backlash over data centers could erode the goodwill.
AI adoption outpaces marketer training: 43% of marketers lack formal training, leaving leaders to close skills gaps before AI can deliver meaningful results.
Creator content rewrites World Cup viewing: Livestreams beat TV for many fans, giving brands new ad paths as media rights steer where audiences watch.
In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.
Grocery brands are launching AI shopping assistants that can turn a photo of a handwritten grocery list into a completed cart in seconds, the assistants can pull double duty as new ad spaces for sponsored products.
AI tools built by healthcare providers must capitalize on their trust edge over general-purpose chatbots to drive adoption.
YouTube requirements double: New creators need more views or watch time to be eligible for payouts, concentrating advertising value in larger channels.
Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.
Exclusion-only audiences add firm boundaries to automated targeting, helping curb wasted spend and compliance risks.
Its focus on backend efficiency could help, but delaying consumer-facing AI may leave room for competitors.
Trusted voices assuage price-sensitive consumers, but the effect is far stronger among younger shoppers.
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Paze needs to onboard more merchants if it’s going to translate that bump into sustained adoption.
Travel platforms should integrate into AI platforms that prioritize security to retain commercial users’ trust in agent delegation.
In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.
Novo Nordisk adds AWS to its AI roster. Deep-pocketed drugmakers can test multiple AI partners, an advantage smaller rivals may lack.