AI becomes marketing shorthand: Brands spent $1.3 billion on AI-related messaging, turning AI into a cross-industry marketing effort.
Adobe chases visibility: As AI-driven shopping accelerates, Adobe Brand Visibility helps brands improve discoverability before competitors claim the shortlist.
Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.
ChatGPT loses a step: AI is splintering across ecosystems, leaving brands to manage visibility beyond a single chatbot.
Expedia Group (39.7 million) and Priceline.com (23.7 million) drew a combined 63.4 million unique US visitors in March 2026, more than 3.5x the 17.5 million pulled by the other eight sites on the top 10 list combined, according to March data from Comscore.
Revenue, innovation, and trust are the new priorities.
AI Overviews answer many health questions directly, forcing online health brands to offer expertise and utility that users can’t skip.
Chrome ad reach expands: Google’s ad-blocker phaseout boosts visibility, but newly reachable users may ignore ads or switch browsers
New infrastructure will help merchants but doesn’t solve customer trust concerns.
Trust deficit deepens: News trust hits lows as platform use climbs; marketers must pair short-form video with transparency.
Community drives discovery: Facebook uses Group posts and reviews to shape AI answers, making user-generated content a brand visibility lever.
There’s no hard and fast rule for when to invest in new technologies, said David Cost, Chief Digital Officer at Rainbow Shops on a recent “Reimagining Retail” episode.
Some patients forgo care after AI advice, creating health risks and urgency for provider-backed tools.
AI can reroute purchase decisions: Consumers are changing brands and relying less on owned channels for answers, making AI engine audits crucial.
Consumers are increasingly using AI chat to explore purchases before they ever reach a search engine. Those conversations are creating a new layer of intent signals that marketers have only begun to tap into.
Consulting’s credibility crunch: AI-assisted research without rigorous verification risks reputational fallout for both top firms and the brands that rely on them.
tvScientific by Pinterest turns TV creative into a performance lever: AI scores CTV campaigns and predicts fixes, making creative quality as measurable as targeting and bids.
Salesforce’s latest AI buy raises a key question: Can agents resolve issues—or just close tickets?
Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.