Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

OpenAI’s nonprofit U-turn puts Microsoft’s AI dominance in jeopardy

The news: OpenAI and Microsoft are renegotiating the terms of their multibillion-dollar partnership after the former reversed its for-profit aspirations, per Reuters.

Microsoft, which has a 49% stake of OpenAI, could reduce its investment in OpenAI’s for-profit arm in exchange for guaranteed access to AI models post-2030. 

Why it’s worth watching: OpenAI and Microsoft have reportedly wrangled for months over amending their agreement, including the 20% revenue share and the duration of Microsoft’s IP usage rights, granted in exchange for over $13 billion in funding and a share of future profits.

OpenAI’s plan to transition to a public benefit corporation (PBC) complicates the dynamic between the two companies. It notified investors of plans to reduce Microsoft’s revenue share from 20% to approximately 10% by the end of this decade, per The Information. 

A stronger nonprofit focus means OpenAI prioritizes safety and accessibility over aggressive monetization—potentially reducing commercialized features or tightening usage policies.

Potential conflict: OpenAI’s shift toward a PBC signals a prioritization of broader industry impact over pure profit, which could clash with Microsoft’s expectations as a major investor. 

  • Microsoft’s need for long-term model access underscores its reliance on OpenAI’s technology. It could also pressure Microsoft to seek other options, such as acquiring or investing in other AI companies, to remain competitive.
  • Microsoft may face diminishing financial returns, potentially straining one of the most influential partnerships in AI.

Key takeaway: The OpenAI-Microsoft partnership has been a backbone of enterprise AI adoption, but impending changes could reshape tool availability, pricing, and even ethical standards.

Businesses relying on Azure, OpenAI, or Microsoft Copilot may face uncertainty around feature updates or exclusivity and may want to diversify AI providers to ensure business continuity.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account