Marketers should optimize all digital content as Muse accesses social and email accounts.
Apple's large health app user base and no added subscription for most new health features could give it an edge over rivals with similar offerings.
The deal could lift frequency and membership value if Walmart keeps expanding its restaurant selection.
Messages of personalization alone aren’t enough to give AI access to their financial data.
Helping agents find more granular information could help get more consumers on board.
Digital’s targeting edge can hurt credibility when tracking feels invasive, adding to physical media’s benefits.
Advertisers can test Hawk and other DSP options without abandoning established partners.
Second-screen fans engage with mobile ads while watching, and game-linked creative makes those ads more relevant.
If AI-generated carts catch on, product placement could matter before shoppers ever see search results.
A clunkier ordering experience shows how quickly poor mobile design can undermine loyalty and sales.
Rich conversational intent is an asset, but limited placement visibility will curb broader adoption.
Destination marketers without an AI strategy will miss out on a high-intent audience.
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Oura's health platform ambitions as outlined in its IPO filing could widen revenues, provided medical and wellness partners trust its data and guidance.
Personalized home screens could cut search time while creating new opportunities for advertisers.
LoopMe links sentiment across 35+ markets, helping marketers see global impact when paired with sales data.
Travelers are increasingly using AI to plan trips, but brands aren’t always part of those early conversations. New data from Verve Intelligence shows where influence is happening and when brands have the best opportunity to enter the consideration process.
Automated promotions surface online discounts in local campaigns, helping retailers turn search into store visits.
Pushing into a novel use case could help it steal share from Google and Apple Wallet.