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EMARKETER

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Audio by Marcus Johnson, Marisa Jones, Jasmine Enberg  |  Aug 4, 2025
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X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
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eMarketer Podcast
Social Media Marketing
Digital Ad Spending
United States

On today’s podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how realistic its chances are of becoming an “everything app”. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Analyst, Marisa Jones. Listen everywhere you find podcasts and watch on YouTube and Spotify.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.

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Episode Transcript:

 

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