Key Stat: 28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method, according to a July 2025 Responsive survey.

Beyond the Chart

• AI tools have become mainstream in vendor evaluation, with 80% of global B2B buyers in the tech industry using genAI as much as traditional search when researching vendors, according to a 2025 survey from Responsive.
• Gen Z software buyers are driving early AI adoption in vendor selection, with 15% reporting they use AI "a lot" when researching vendors, nearly double the 8% of millennials, Gen Xers, and baby boomers, according to a January survey from TrustRadius.

Use This Chart: Drop this in your next AI governance planning session to show leadership that formal oversight is still rare among buyers. Use this to justify keeping your evaluation process agile instead of building heavyweight committees before you have scale, or to benchmark your organization's AI review maturity against peers who are handling evaluations through distributed teams rather than centralized boards.

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Methodology: Data is from the October 2025 Responsive report titled "Inside the Buyer’s Mind: What Shapes B2B Decisions Today." 350 B2B buyers worldwide involved in strategic vendor selection were surveyed via computer-assisted telephone interviewing (CATI) during July 2025. All respondents worked at organizations issuing at least 10 RFPs annually. Procurement professionals were required to have participated in at least 10 RFPs in the past year; non-procurement respondents (including leaders in IT, sales, marketing, finance, and other functions) qualified by having hands-on involvement in at least one RFP during the same period. The survey was designed by Adience and Responsive. Respondents were located in US (57%), Europe (29%), Asia-Pacific (7%), and Africa & Middle East (7%).