More shoppers are comfortable letting AI assistants filter brand communications and product recommendations.
Industry KPIs flag Gen Z drop-off: Software sites lost 43% of young visitors over six months as chatbots absorbed search, schoolwork, and workflows
Agentic video replaces the stack: Autonomous agents can now run video production end to end, but brands’ creative guardrails remain essential.
Agentic AI locks in walled gardens: 76% of advertisers report gains as automated tools tilt budgets toward closed ecosystems over the open web.
Recent earnings reports from the nation's largest retailers gave a peek behind the curtain for how they aim to improve AI offerings, and where they value it most in their business.
In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.
In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
Glia finds that AI handles transactions at scale, letting banks elevate human service.
Jesse Ashkin, Vice President of Client Services at Awin, sits down with EMARKETER’s Emmy Lederman to share insights on how affiliate partnerships are becoming critical drivers of AI-powered discovery.
Data shows fintechs barely top credit unions in chatbots—and they trail in AI payments.
Bots overtake humans online: Cloudflare says 57% of internet traffic is automated, warping CPMs and making ad dashboards less trustworthy.
OpenAI’s IPO gamble: Investor demands may increase pricing, speed product cycles, and alter advertising on the platform.
UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.
The insurer built an auto-quoting app inside ChatGPT, turning the platform into a live distribution channel.
The Google Gemini ecommerce blackout: Brand size is irrelevant as AI search gatekeeps traffic and rewards niche, machine-readable catalogs over big budgets.
AI labels don’t dent ads: MediaScience research shows that AI transparency leaves performance intact—and consumer trust stronger.
Pinterest rewires AI economics: Rebuilding open models can cut costs by 90%, but brands need to invest in in-house teams and security strategies.
Siri’s AI rewrites brand playbooks: Camera-led search means packaging, metadata, and retail feeds must be clean and clear or brands may lose visibility.
In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.