APIs let banks embed insurance in loans, making integration a key edge for carriers seeking distribution.
Google doesn’t penalize AI use in search: But human-created content still outperforms AI, suggesting quality over quantity should be the goal.
Chat controls speed up campaign work: PropellerAds moves campaign management into chat, simplifying control but lacking dashboards' visual checks.
Tech firms launch new coalition: The group backs open-source models, which could give marketers more AI options but deepen industry divide.
Google sends fewer clicks to websites: Brands may need to rely less on organic search as AI Overviews and zero-click results make traffic harder to earn.
In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
A new seller app and verification tools strengthen Marketplace as Meta competes for merchants and secondhand shoppers.
Michaels’ rapid rollout underscores how lower-cost AI tools are making conversational shopping a practical option for more retailers.
Disney expands AI into CTV advertising: The move could make TV creative more accessible, but only if brands keep tight oversight and quality assurance.
Smaller sellers may pay more for real models or risk losing shopper trust.
Marketers guess on what drives ROI: Fragmented customer paths and data siloes make it hard to connect marketing activity to revenues and defend budgets.
Consumers embrace ChatGPT for health questions, but may remain reluctant to connect sensitive health data with AI tools.
Reddit may end Google AI content deal: Cash from licensing competes with protecting traffic, audience and content ownership, and future ad revenues.
AI is fueling pre-appointment research, forcing doctors to validate information and pharma to maintain accurate and discoverable online content.
Athletes make Twitch the main event: Unscripted streams deliver trust, urgency, and sponsorship time that standard VOD ads cannot match.
80% of Gen Z and 79% of millennial digital audio listeners tune in on smartphones, making it the top device across every generation, according to a March 2026 survey from The Harris Poll and EMARKETER.
Smartphone access and QR sharing could ease fragmented care if people embrace it, but widespread adoption is far from guaranteed.
Comscore adds episode-level podcast targeting: Finer metadata can help advertisers on podcasts gain precision and workflows similar to CTV and display.
YouTube’s ad business stays resilient: Revenues may cool as video budgets fragment, but strong marketer and user demand keep it ahead in creator content.
The new channel broadens discovery, yet a weak reputation can still sink conversions.