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CPG

Two recent forecasts expect tepid growth in Q1, though we expect sales to accelerate on affluent demand.

E.l.f.’s Rhode acquisition is driving outsize growth as Estée fights to stay relevant.

The move aims to increase purchase frequency and shelf space at top retailers.

Brands from PepsiCo to Ulta are leaning on wellness framing to nudge cautious consumers to spend.

The Canadian retailer aims to entice shoppers with brands from across the continent.

Costlier snacks and meals spotlight consumers’ growing price sensitivity.

Health and wellness is the only category where plans to increase spending outweigh plans to cut back in 2026, according to December 2025 data from CivicScience. That’s why retailers are stepping up their investments in wellness-driven products, services, and in-store experiences, trying to capitalize on consumers’ resolutions well into the new year.

Protein-forward menus and store upgrades aim to create new occasions beyond habitual morning visits.

The shift signals a move from store-first to infrastructure-first retail.

Washington state lawmakers mull a crackdown on surveillance pricing, mirroring broader efforts to police the practice.

Higher frequency and broader usage suggest it is becoming a default behavior rather than a situational option.

A free myDG Delivery offer is part of a bigger ecommerce and media play.

Rising costs and shaky demand force the CPGs to rethink pricing, innovation, and where to find growth.

Earlier this month, the Trump administration released its latest Dietary Guidelines for Americans, marking a shift in nutrition guidance toward whole foods, protein-rich diets, and reduced consumption of added sugars and highly processed foods. These changes may shape consumer expectations and food industry strategy over the next five years, influencing purchase decisions, brand trust, and competitive positioning across the food ecosystem.

They grew faster, expanded share, and hit record sales amid consumers’ rising focus on value.

The retailer is partnering with Korean beauty giant Olive Young to grow its selection and keep Ulta and Amazon at bay.

Retail display ad pricing held steady heading into the 2025 holiday season, even as ad spending surged across major categories, according to our Industry KPI data.

Dunkin’, Starbucks, and Walmart are among those looking to capitalize on “better for you” food trends.