Marketing simply isn’t what it used to be. From big data, AI, GDPR and agile workflows—it’s a lot to keep in check. If you want to compete in today's digital landscape, you need to make your customers happy. Constantly. Join Michael Trapani, director of marketing at Acoustic, for eMarketer One-on-One, a new short-form video interview program. Michael sits down with us at our New York studio to discuss Acoustic’s findings from their recent marketing trends report and shares several developing benchmarks to improve your business outlook and stay competitive.
eMarketer senior forecasting analyst Cindy Liu discusses our US sales numbers for Wayfair and the reasons we’ve pegged it the fastest-growing ecommerce retailer for 2019.
eMarketer junior forecasting analyst Nazmul Islam explores our usage numbers for subscription OTT and the impact of increased mobile adoption and streaming services in India.
eMarketer junior forecasting analyst Brian Lau shares our estimates for peer-to-peer mobile transactions and usage in the US, as well as why apps like Venmo and Zelle are strong market players.
eMarketer junior forecasting analyst Brian Lau breaks down our recently adjusted retail sales estimates, as well as an outlook into 2023.
eMarketer forecasting analyst Peter Vahle explores our recently revised US retail ecommerce sales outlook for Amazon and its one-day shipping successes.
eMarketer forecasting analyst Rini Mukhopadhyay shares our usage numbers for WhatsApp in Brazil and what’s behind its successful adoption.
Daily Forecast: Worldwide Mobile Messaging App Users Surpass Mobile Phone Social Network Users Nov 19
eMarketer forecasting analyst Rini Mukhopadhyay tees up our usage figures for mobile messaging apps worldwide, which recently hit a tipping point against mobile phone social network users.
eMarketer senior forecasting analyst Oscar Orozco breaks down our latest ad spend projections for Snapchat and how the platform rebounded from a weak 2018.
eMarketer junior forecasting analyst Nazmul Islam discusses the impact of stories on our ad revenue estimates for Snapchat and Instagram.
eMarketer global director of public relations Douglas Clark compares our in-store sales and retail ecommerce forecasts and talks Macy’s, Walmart and The Home Depot.
eMarketer global director of public relations Douglas Clark breaks down our usage figures for Facebook Messenger and WhatsApp worldwide.
eMarketer global director of public relations Douglas Clark examines our usage figures for mobile messaging app Line and its prevalence in Asia-Pacific.
eMarketer global director of public relations Douglas Clark explains our usage estimates for mobile messaging app KakaoTalk and why a growth slowdown may be on the horizon.
eMarketer forecasting analyst Eric Haggstrom discusses our usage estimates for Apple Pay and what’s driving its adoption dominance.
eMarketer global director of public relations Douglas Clark explores our usage estimates for Facebook Messenger and its popularity in Brazil, Mexico and Argentina.
eMarketer forecasting analyst Peter Vahle discusses our recently lowered holiday retail sales outlook, and the $1 trillion season projection still within arms’ reach.
eMarketer junior forecasting analyst Nazmul Islam discusses the events that contribute to our US TV ad spending estimates for this year and next.
eMarketer senior forecasting analyst Oscar Orozco explains our latest projections for Pinterest’s ad business post-IPO.