Daily Forecast: Worldwide Mobile Messaging App Users Surpass Mobile Phone Social Network Users Nov 19
eMarketer forecasting analyst Rini Mukhopadhyay tees up our usage figures for mobile messaging apps worldwide, which recently hit a tipping point against mobile phone social network users.
eMarketer forecasting analyst Peter Vahle discusses our recently lowered holiday retail sales outlook, and the $1 trillion season projection still within arms’ reach.
eMarketer junior forecasting analyst Nazmul Islam discusses the impact of stories on our ad revenue estimates for Snapchat and Instagram.
eMarketer forecasting director Shelleen Shum explores our US programmatic ad spending estimates for video on connected TV and the platforms contributing to its growth.
eMarketer senior forecasting analyst Oscar Orozco discusses our US ad revenue numbers for Google and the new formats driving growth.
eMarketer junior forecasting analyst Nazmul Islam explores our recently adjusted ad spending figures for YouTube, including how the platform has weathered brand-safety concerns.
Daily Forecast: Programmatic Direct Buying Grows Faster than Real-Time Bidding, Driven by Growth in Social and OTT Nov 4
eMarketer forecasting director Shelleen Shum discusses our estimates for US spending on programmatic direct ads and the factors driving growth.
eMarketer forecasting analyst Eric Haggstrom tees up our latest ad spend estimates for Yelp, which is already seeing an impact now that ad partners are no longer locked into long-term contracts. Watch now.
eMarketer vice president of forecasting Monica Peart walks through our latest ad spend numbers for Google, Facebook and Amazon.
eMarketer vice president of forecasting Monica Peart shares our digital ad spend estimates for the Google-Facebook duopoly and the reasons behind our recent forecast adjustments.
eMarketer senior forecasting analyst Oscar Orozco breaks down our latest ad spend projections for Snapchat and how the platform rebounded from a weak 2018.
eMarketer junior forecasting analyst Nazmul Islam discusses the events that contribute to our US TV ad spending estimates for this year and next.
eMarketer senior forecasting analyst Oscar Orozco explains our latest projections for Pinterest’s ad business post-IPO.
eMarketer forecasting director Shelleen Shum tees up our ad spending estimates for Spotify and the impact of podcast ads.
eMarketer senior forecasting analyst Oscar Orozco shares our latest ad spend estimates for Instagram and the platform’s focus on opening new ad inventory.
eMarketer senior forecasting analyst Cindy Liu examines our social ad spend estimates and why we increased our US forecast for Facebook.
eMarketer senior forecasting analyst Cindy Liu shares our recent ad spend estimates for Hulu and the factors behind our recent forecast revision.
Daily Forecast: Advertiser Interest in Programmatic Digital Audio Inventory Helps Pandora Return to Growth Oct 28
eMarketer forecasting analyst Eric Haggstrom explores our ad spend estimates for Pandora and why programmatic ads, specifically, are its bright spot.
eMarketer senior forecasting analyst Cindy Liu discusses our recent forecast revisions for Roku’s ad business.