As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.

Gold, who oversees go-to-market activities for Arity’s telematics-based offerings, explains why data on commuting habits or points of interest along frequently traveled routes, for example, can help marketers reach their ideal customers. You’ll also hear three use cases for retail and quick-service restaurants, automotive, and auto insurance providers to demonstrate how PMPs enable audience targeting and segmentation despite increasing privacy laws.