Programmatic supply chains are opaque, and advertisers don’t know much about where their spending ends up. That means they, and publishers, are losing out to fraud and the tech tax.View this Report
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Video Ad Performance Benchmarks
- Display Ad Performance Benchmarks, Worldwide
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Video Ad Performance Benchmarks, Worldwide
Jim Butler, co-chair of the IAB Tech Lab OpenRTB Working Group, spoke about how a new spec will bring more clarity to programmatic bidding.
IAB Tech Lab OpenRTB Working Group
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Important Factors When Evaluating Building Their Own Programmatic Buying Technology* According to Media Agencies Worldwide, by Programmatic Buying Technology Ownership, June 2018 (% of respondents)
Major Challenges of Programmatic Buying According to Media Agencies Worldwide, by Programmatic Buying Technology Ownership, June 2018 (% of respondents)
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eMarketer Lowers Snap Ad Forecast
Sep 25, 2018
In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.
Late Payments in the Ad Tech Space Are Increasingly Common
Sep 21, 2018
Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.
What’s Holding Programmatic Audio Back?
Aug 10, 2018
Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.
At Snap, Programmatic Is Working Even Amid Stalled User Growth
Aug 09, 2018
Snap Inc.'s share price stumbled Wednesday after the company disclosed user growth that failed to meet Wall Street expectations. But that reaction obscures gains for Snapchat's programmatic advertising platforms.
Ad Fraud Still Plagues Digital Media’s Supply Chain
Aug 08, 2018
The top challenge of addressing ad quality issues is tracking down bad actors in the supply chain.
How Blockchain Could Help Improve Transparency in Digital Advertising
Aug 06, 2018
Brian Wong, co-founder and CEO of Kiip, discusses the benefits of taking ad campaign reporting to the blockchain.
When Building Ad Tech, It’s All About the Costs
Jul 26, 2018
Advertisers want to build their own ad buying platforms to reduce tech taxes, but they need deep pockets to make it happen.
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Jul 20, 2018
Greg Bayer, senior vice president of product at Nielsen Marketing Cloud, talks about how marketers can blend their targeting efforts to control reach and frequency and, therefore, avoid overspending on ads.
Finding the Right Balance of Individual and Household Targeting for Political Advertisers
Jul 20, 2018
Mark Jablonowski, managing partner and CTO of DSPolitical, explains how precise to get with targeting for political campaigns.
How Chobani Executes Audience-First Targeting to Achieve More Than a Single Objective
Jul 20, 2018
Eddie Revis, senior director of marketing communications at Chobani, discusses the brand's approach to building targeted campaigns at the individual and household levels.
Publishers Are Using Fewer Sell-Side Vendors
Jul 17, 2018
Like their advertiser brethren, publishers are culling their programmatic vendors.
Allocation of Programmatic Ad Spending According to US Marketers*, by Transaction Method, May 2018 (% of total)
Jul 11, 2018
Key Criteria for Purchasing Demand-Side Platform (DSP) Services According to US Agency and Marketing Professionals, Jan 2018 (index*)
Jul 09, 2018