Programmatic Advertising
Reports
Television Update, Fall 2018
Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.
View this ReportForecasts
Performance Metrics
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Video Ad Performance Benchmarks
- Display Ad Performance Benchmarks, Worldwide
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Video Ad Performance Benchmarks, Worldwide
Interviews
How Advertisers Are Navigating Changing Auction Dynamics
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Catherine Williams
Chief Data Scientist
Xandr
Charts
There are 908 charts about 'Programmatic Advertising'
Most Recent Charts
Digital Video Ad Spending Share in China, Programmatic* vs. Nonprogrammatic, 2019 (% of total digital video ad spending)
Current vs. Planned* Approach to Digital Marketing According to CMOs Worldwide, Sep 2018 (% of respondents)
Percent of Advertising Budget Dedicated to Programmatic Advertising According to CMOs Worldwide, Sep 2018 (% of respondents)
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
Challenges of Programmatic Advertising According to B2B Marketers Worldwide, Sep 2018 (% of respondents)
More On: Programmatic Advertising
See AllPublishers Worry Programmatic Is Hurting Ad Prices
Dec 10, 2018
According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
How Disparate Systems Complicate Martech Strategies
Nov 06, 2018
The ballooning marketing tech landscape puts marketers in a tough position to develop a cohesive technology strategy.
How Political Advertisers on Deadline Utilize Programmatic
Nov 05, 2018
The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Oct 30, 2018
Today marketers have a treasure trove of customer data that they can use to target their messaging. But the next step in ad personalization is dynamic creative optimization, which allows for more effective customization of the consumer ad experience. Greg Sobiech, founder and managing partner at digital consultancy Delve, spoke with eMarketer's Nicole Perrin about what's involved in dynamic creative optimization and the hurdles to execution.
Expected Change in 2019 Programmatic Ad Spending According to B2B Marketers Worldwide (% of respondents)
Oct 23, 2018
B2B Marketers Worldwide Whose Company Buys/Sells Programmatic Ads, Oct 2017 & Sep 2018 (% of respondents)
Oct 23, 2018
Are the Companies of B2B Marketers Worldwide Buying/Selling Programmatic Ads? (% of respondents, Sep 2018)
Oct 23, 2018
How Are B2B Marketers Worldwide Using Select Marketing Technologies? (% of respondents, Sep 2018)
Oct 23, 2018
Lack of Understanding Limits In-App Header Bidding, For Now
Oct 19, 2018
Header bidding is making it easier for ad buyers to access premium app inventory, but before mass implementation can occur, server-to-server issues must be sorted out.
First-Price Auctions Are Driving Up Ad Prices
Oct 17, 2018
Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.
