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eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
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Mobile Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total mobile programmatic ad spending)
Programmatic Digital Display Ad Spending in Germany, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
Mobile Programmatic Ad Spending in Germany, by Transaction Method, 2016-2020 (millions of €, % change, % of total mobile programmatic ad spending)
How Do Marketers Worldwide Currently vs. Plan to Use Data Management Platforms (DMPs) Within Two Years? (% of respondents, Sep 2018)
More On: Programmatic AdvertisingSee All
In-Housing Is About More Than Programmatic
Jan 17, 2019
Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.
In Europe, Programmatic Ad Spending Grows by Double Digits
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
Live TV Isn’t Ready for Programmatic Yet
Dec 26, 2018
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
Programmatic Advertising Beyond Display
Dec 13, 2018
Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.
Programmatic Audio May Be Advanced Practice in the UK, but It’s Early Days for the US
Dec 13, 2018
The US often leads the pack in terms of digital advertising adoption and innovation. But that’s not the case with programmatic audio.
Smaller Ad Players Gaining on BAT for Programmatic Share
Dec 12, 2018
Smaller ad players in China are nipping at the heels of Baidu, Alibaba and Tencent (BAT) as programmatic ad spending grows faster than expected. According to eMarketer’s latest programmatic ad forecast for China, category spending will increase more than 33% to ¥208.55 billion ($30.86 billion) in 2019.
Publishers Worry Programmatic Is Hurting Ad Prices
Dec 10, 2018
According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
Programmatic Inventory Sales for Select Countries, by Marketplace Type, 2018 (% of total)
Dec 04, 2018
UK Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2020 (millions of £, % change and % of total RTB digital display ad spending)
Dec 01, 2018
UK Mobile Programmatic Digital Display Ad Spending, Programmatic Direct* vs. Real-Time Bidding (RTB)**, 2016-2020 (billions of £, % change and % of total mobile programmatic digital display ad spending)
Dec 01, 2018