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Private Marketplace Ad Spending to Surpass Open Exchange in 2020

Jan 21, 2020

Next year, for the first time, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges. PMPs—a subset of real-time bidding (RTB) in which some sort of private deal exists between a publisher or a small group of publishers and select ad buyers—will see double-digit growth throughout the forecast period. Growth in PMP ad spending will outpace that of the open markets by about 3 to 1 in 2020 and beyond.

Programmatic Advertising Is Driving Rapid Growth in Mobile Video

Jan 17, 2020

As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements. Overall, mobile video ads sold programmatically generated $19.93 billion in revenues in 2019 in the US and will generate $24.87 billion in 2020.

US Advertising Year in Review: More than $10 Billion Spent on Programmatic Fees amid Continuing Consolidation

Dec 18, 2019

The ad tech world may feel targeted (pun intended) by privacy-related scrutiny in the press, but the fees earned by the ecosystem of partners that facilitate programmatic display transactions in the US were up almost 20% this year.

Privacy Year in Review: A Look Back at How 2019 Was a Preview of What's in Store in 2020

Privacy Year in Review: A Look Back at How 2019 Was a Preview of What's in Store in 2020

Dec 16, 2019

We couldn’t have been more correct in late 2018 when we predicted that privacy concerns would snowball in 2019, creating greater challenges for digital marketers with regard to audience identification, targeting and tracking.

More Than Half of US Programmatic Digital Display Ad Dollars Go to Social Networks

Nov 25, 2019

US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.

China Programmatic Digital Display Ad Spending

China Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.

Canada Programmatic Digital Display Ad Spending

Canada Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

France Programmatic Digital Display Ad Spending

France Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.

UK Programmatic Digital Display Ad Spending

UK Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.

US Programmatic Digital Display Ad Spending

US Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.