Programmatic Advertising
Reports
US Programmatic Ad Spending Forecast 2018
Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.
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Forecasts
Interviews
How Advertisers Are Reorganizing Around Programmatic
Chris Wexler, executive director of media and analytics at ad agency Cramer-Krasselt, talks about how the growth in automated advertising is leading companies to reorganize themselves.
Chris Wexler
Executive Director, Media and Analytics
Cramer-Krasselt
Charts
There are 817 charts about 'Programmatic Advertising'
Most Recent Charts
UK/US Agency and Brand Decision-Makers* vs. Media Buyers Who Purchase TV Ads Programmatically, June 2017 (% of respondents)
Client-Side Wrappers Used by US Header-Bidding Websites, Feb 2018 (% of total HBIX sites*)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Programmatic Ad Fee Rates for Select Countries/Regions, Feb 2018 (% of working media)
Media/Tactics that Brand Marketers in Japan Plan to Use* in 2018 (% of respondents)
More On: Programmatic Advertising
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Allocation of Programmatic Ad Fees Worldwide, by Service Partner, 2017 (billions and % of total)
Apr 11, 2018
Digital Marketing Areas in Which Ecommerce Executives in Spain Plan to Invest in 2018 (% of respondents)
Apr 10, 2018
More than 80% of Digital Display Ads Will Be Bought Programmatically in 2018
Apr 09, 2018
Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.
Why Some Video Ad Units Are Prone to Fraud
Apr 04, 2018
Some video ad formats have fraudulent impressions more than 10% of the time, according to data from Pixalate and OpenX.
What's Behind Premium Publishers' Push to Private Marketplaces?
Apr 03, 2018
Tammy Le, head of product marketing for Adobe Advertising Cloud, discusses the shift toward private marketplaces (PMPs) in programmatic advertising.
