Programmatic Advertising
Reports
Digital Display Ad Pricing StatPack
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
View this ReportInterviews
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
Lorne Brown
CEO
Operative
Charts
There are 207 charts about 'Programmatic Advertising'
Most Recent Charts
What Are the Marketing Goals that Brand Advertisers/Agencies and DSPs Are Trying to Achieve Through Programmatic Advertising? (% of respondents, Aug 2018)
How Do Brand Advertisers/Agencies and DSPs in India Measure the Effectiveness of Their Mobile Programmatic Media Buys? (% of respondents, Aug 2018)
Which Mobile Programmatic Monetization Model Do Brand Advertisers/Agencies and DSPs in India Plan to Use in 2019? (% of respondents, Aug 2018)
How Long Have Brand Advertisers/Agencies and DSPs in India Been Spending on Mobile via Programmatic? (% of respondents, Aug 2018)
Share of Brands in Europe Purchasing Advertising Programmatically, March 2019 (% of respondents, by country)
More On: Programmatic Advertising
See AllFive Charts: The State of Header Bidding
May 30, 2019
As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.
TV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Ad Spending on Private Marketplaces Will Pass Open Exchanges Next Year
May 08, 2019
We estimate US advertisers will spend $12.22 billion on open exchanges and $11.56 billion on PMPs this year. By 2021, $15.97 billion will be spent on PMPs, and $13.77 billion will be spent on open exchanges.
Video Will Account for Almost Half of Programmatic Spend This Year
May 03, 2019
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Apr 21, 2019
Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.
