Programmatic Advertising

Reports

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Ad Agencies Are Breaking Down Programmatic Silos

Jul 06, 2018

A recent survey of US digital media buyers by Centro and Forrester Consulting shows the separation between automated and direct sales departments is dissolving.

Five Charts: The State of Programmatic Bidding

Jun 28, 2018

Buyers are culling DSPs while publishers and their vendors change how they price their inventory.

Half of Marketers Believe Programmatic Is Effective

Jun 27, 2018

In a survey of 3,000 US marketing executives by Nielsen, 54% of respondents said programmatic is extremely or very effective.