Programmatic Advertising

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B2Bs Leverage Programmatic to Target Specific Accounts

Feb 05, 2019

There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.

In-Housing Is About More Than Programmatic

Jan 17, 2019

Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.

In Europe, Programmatic Ad Spending Grows by Double Digits

Jan 10, 2019

The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.

Programmatic Ad Spending in Germany 2019

Jan 09, 2019

In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.

Programmatic Ad Spending in France 2019

Jan 09, 2019

Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.

Live TV Isn’t Ready for Programmatic Yet

Dec 26, 2018

Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.

Programmatic Advertising Beyond Display

Dec 13, 2018

Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.

Programmatic Audio May Be Advanced Practice in the UK, but It’s Early Days for the US

Dec 13, 2018

The US often leads the pack in terms of digital advertising adoption and innovation. But that’s not the case with programmatic audio.