Programmatic Advertising
Reports
Dynamic Creative and Digital Storytelling
Programmatic advertising has allowed digital marketers to use data for identification, segmenting, targeting and analytics. Creative has lagged, but dynamic creative optimization can bring data-driven personalization to messaging across formats.
View this ReportForecasts
Performance Metrics
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Video Ad Performance Benchmarks
- Display Ad Performance Benchmarks, Worldwide
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Video Ad Performance Benchmarks, Worldwide
Interviews
How GroupM Utilizes Supply Path Optimization
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Max Jaffe
Managing Partner, Programmatic Practice Lead
GroupM
Charts
There are 891 charts about 'Programmatic Advertising'
Most Recent Charts
Percent of Advertising Budget Dedicated to Programmatic Advertising According to CMOs Worldwide, Sep 2018 (% of respondents)
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
Challenges of Programmatic Advertising According to B2B Marketers Worldwide, Sep 2018 (% of respondents)
Expected Change in 2019 Programmatic Ad Spending According to B2B Marketers Worldwide (% of respondents)
B2B Marketers Worldwide Whose Company Buys/Sells Programmatic Ads, Oct 2017 & Sep 2018 (% of respondents)
More On: Programmatic Advertising
See AllHow Disparate Systems Complicate Martech Strategies
Nov 06, 2018
The ballooning marketing tech landscape puts marketers in a tough position to develop a cohesive technology strategy.
How Political Advertisers on Deadline Utilize Programmatic
Nov 05, 2018
The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.
Are the Companies of B2B Marketers Worldwide Buying/Selling Programmatic Ads? (% of respondents, Sep 2018)
Oct 23, 2018
How Are B2B Marketers Worldwide Using Select Marketing Technologies? (% of respondents, Sep 2018)
Oct 23, 2018
Lack of Understanding Limits In-App Header Bidding, For Now
Oct 19, 2018
Header bidding is making it easier for ad buyers to access premium app inventory, but before mass implementation can occur, server-to-server issues must be sorted out.
First-Price Auctions Are Driving Up Ad Prices
Oct 17, 2018
Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.
Display, Programmatic and Traditional Ad Spending Growth Worldwide, by Region, 2017-2022 (% change)
Oct 16, 2018
eMarketer Releases Latest US Programmatic Ad Spending Forecast
Oct 12, 2018
More than four of every five digital display ad dollars in the US today goes through programmatic.
How Header Bidding Is Moving Into Apps
Oct 12, 2018
Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.
