Programmatic Advertising

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Why Is Mobile App Ad Viewability So Hard To Measure?

Feb 25, 2019

Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

Agency Pros Say Fraud Is Biggest Threat to Their Budgets

Feb 22, 2019

In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.

B2Bs Leverage Programmatic to Target Specific Accounts

Feb 05, 2019

There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.