Programmatic Advertising

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eMarketer Lowers Snap Ad Forecast

Sep 25, 2018

In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.

Late Payments in the Ad Tech Space Are Increasingly Common

Sep 21, 2018

Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.

What’s Holding Programmatic Audio Back?

Aug 10, 2018

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.

At Snap, Programmatic Is Working Even Amid Stalled User Growth

Aug 09, 2018

Snap Inc.'s share price stumbled Wednesday after the company disclosed user growth that failed to meet Wall Street expectations. But that reaction obscures gains for Snapchat's programmatic advertising platforms.

Ad Fraud Still Plagues Digital Media’s Supply Chain

Aug 08, 2018

The top challenge of addressing ad quality issues is tracking down bad actors in the supply chain.

How Blockchain Could Help Improve Transparency in Digital Advertising

Aug 06, 2018

Brian Wong, co-founder and CEO of Kiip, discusses the benefits of taking ad campaign reporting to the blockchain.

When Building Ad Tech, It’s All About the Costs

Jul 26, 2018

Advertisers want to build their own ad buying platforms to reduce tech taxes, but they need deep pockets to make it happen.

Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts

Jul 20, 2018

Greg Bayer, senior vice president of product at Nielsen Marketing Cloud, talks about how marketers can blend their targeting efforts to control reach and frequency and, therefore, avoid overspending on ads.

Finding the Right Balance of Individual and Household Targeting for Political Advertisers

Jul 20, 2018

Mark Jablonowski, managing partner and CTO of DSPolitical, explains how precise to get with targeting for political campaigns.

How Chobani Executes Audience-First Targeting to Achieve More Than a Single Objective

Jul 20, 2018

Eddie Revis, senior director of marketing communications at Chobani, discusses the brand's approach to building targeted campaigns at the individual and household levels.

Publishers Are Using Fewer Sell-Side Vendors

Jul 17, 2018

Like their advertiser brethren, publishers are culling their programmatic vendors.