Programmatic Advertising



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More than 80% of Digital Display Ads Will Be Bought Programmatically in 2018

Apr 09, 2018

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.

Why Some Video Ad Units Are Prone to Fraud

Apr 04, 2018

Some video ad formats have fraudulent impressions more than 10% of the time, according to data from Pixalate and OpenX.

What's Behind Premium Publishers' Push to Private Marketplaces?

Apr 03, 2018

Tammy Le, head of product marketing for Adobe Advertising Cloud, discusses the shift toward private marketplaces (PMPs) in programmatic advertising.