Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.View this Report
Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.
Senior Vice President, Inventory Partnerships
The Trade Desk
There are 832 charts about 'Programmatic Advertising'
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Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
US Programmatic Ad Spending, by Format, 2017-2023 (billions, % change and % of total digital ad spending)
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Ad Agencies Are Breaking Down Programmatic Silos
Jul 06, 2018
A recent survey of US digital media buyers by Centro and Forrester Consulting shows the separation between automated and direct sales departments is dissolving.
Five Charts: The State of Programmatic Bidding
Jun 28, 2018
Buyers are culling DSPs while publishers and their vendors change how they price their inventory.
Half of Marketers Believe Programmatic Is Effective
Jun 27, 2018
In a survey of 3,000 US marketing executives by Nielsen, 54% of respondents said programmatic is extremely or very effective.
Programmatic*, Mobile** and Social Media* Ad Spending in Turkey, 2016 & 2017 (millions of Turkish lira and % change)
Jun 22, 2018
Demand-Side Platforms (DSPs) Used by US Agency and Marketing Professionals, Jan 2018 (% of respondents)
Jun 20, 2018
Primary Model Used by US Marketers to Execute Their In-House Programmatic Buying, Jan 2018 (% of respondents)
Jun 20, 2018
US Political Ad Professionals Who Believe that Programmatic Ads Are Important to Their Digital Campaigns, April 2018 (% of respondents)
Jun 19, 2018
Mobile Programmatic Ad Performance Metrics Worldwide: Ad Spending Share, In-App vs. Mobile Web, 2014-2017 (% of total on Smaato's platform)
Jun 11, 2018
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
Jun 01, 2018
Programmatic Ad Functions for Which US Media Decision-Makers Would Consider Working with a Partner vs. In-House, April 2018 (% of respondents)
May 29, 2018
Average Number of DSPs Used by US Advertisers, Jan 2016-April 2018 (among the largest 100 advertisers on the Pathmatics platform)
May 29, 2018
Current State of Programmatic Ad Buying According to US Media Decision-Makers, April 2018 (% of respondents)
May 25, 2018
Current and Past Programmatic In-House Initiatives According to US Media Decision-Makers, April 2018 (% of respondents)
May 24, 2018