Programmatic Advertising

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In-Housing Is About More Than Programmatic

Jan 17, 2019

Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.

In Europe, Programmatic Ad Spending Grows by Double Digits

Jan 10, 2019

The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.

Live TV Isn’t Ready for Programmatic Yet

Dec 26, 2018

Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.

Programmatic Advertising Beyond Display

Dec 13, 2018

Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.

Programmatic Audio May Be Advanced Practice in the UK, but It’s Early Days for the US

Dec 13, 2018

The US often leads the pack in terms of digital advertising adoption and innovation. But that’s not the case with programmatic audio.

Smaller Ad Players Gaining on BAT for Programmatic Share

Dec 12, 2018

Smaller ad players in China are nipping at the heels of Baidu, Alibaba and Tencent (BAT) as programmatic ad spending grows faster than expected. According to eMarketer’s latest programmatic ad forecast for China, category spending will increase more than 33% to ¥208.55 billion ($30.86 billion) in 2019.

Publishers Worry Programmatic Is Hurting Ad Prices

Dec 10, 2018

According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.

How Advertisers Can Wield Data Exhaust

Dec 04, 2018

The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.