Programmatic Advertising
Reports
Digital Display Ad Pricing StatPack
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
View this ReportInterviews
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
Lorne Brown
CEO
Operative
Charts
There are 683 charts about 'Programmatic Advertising'
Most Recent Charts
US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
US Display and Video Ad Performance Metrics: Time-in-View, by Purchase Method and Device, H2 2018 (in seconds among impressions analyzed by Integral Ad Science)
US Display and Video Ad Performance Metrics: Fraud* Rate Among Ads Optimized Against Fraud, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
US Online and Mobile Display Ad Performance Metrics: Viewability Rate, by Purchase Method and Time, H2 2018 (among impressions analyzed by Integral Ad Science)
UK Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
More On: Programmatic Advertising
See All
Ads.txt Adoption by Websites Worldwide, Q1 2018-Q4 2018 (site growth indexed against Q1 2018)
Mar 28, 2019
Programmatic Display Ad Fraud Rates for Select Countries, Q4 2018 (among impressions analyzed by Pixalate)
Mar 15, 2019
Demand-Partner Adapters Used by US Header-Bidding Websites, March 2019 (% of total HBIX sites*)
Mar 13, 2019
What Marketing Channels Do Retail and CPG Marketers Worldwide Use/Plan* to Use? (% of respondents, Sep 2018)
Mar 05, 2019
Why Is Mobile App Ad Viewability So Hard To Measure?
Feb 25, 2019
Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
Agency Pros Say Fraud Is Biggest Threat to Their Budgets
Feb 22, 2019
In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.
B2Bs Leverage Programmatic to Target Specific Accounts
Feb 05, 2019
There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.
