Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what’s next for search, social, streaming, and retail media.
Q1 2025 earnings revealed a generally positive digital ad landscape despite swirling tariff uncertainty. A deepening trade war threatened to disrupt the industry, leading companies to offer tepid or uncertain Q2 guidance. Beyond tariffs, uncertainty persists as the sector’s largest players face regulatory scrutiny that could alter the digital advertising landscape.
Key Question: How are tariffs already impacting digital advertising, and which sectors will marketers prioritize as budgets tighten?
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