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EMARKETER

The trends reshaping how consumers and brands connect

This sponsored video by Quad examines the forces reshaping brand-consumer relationships.

Video  |  Sep 30, 2025
Share
Topics
Omnichannel Marketing
Digital Shoppers & Buyers
Generation Z
United States
Worldwide

Heidi Waldusky, vice president of brand marketing at Quad, joins EMARKETER’s Arielle Feger to share fresh insights from new research on how shoppers control their omnichannel journeys, why co-authored brand stories are winning attention, and the rising demand for meaningful offline experiences. Hear how marketers can build trust, balance entertainment and authenticity, and create cross-channel connections that resonate with Gen Z, Gen Alpha, and beyond.

Watch the Quad interview, then explore EMARKETER’s on-the-ground updates from Advertising Week New York.

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