Video


This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.

US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.

How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.

eMarketer expects there will be 13.3 million Netflix viewers in Canada this year, with viewers defined as individuals who watch Netflix via the app or website at least once per month. That figure is up 9.6% year over year.

Tencent Video is the leader in China’s subscription over-the-top (OTT) video market, and eMarketer expects the company will maintain its edge over rivals iQiyi and Youku over the coming years.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Paul Verna and Yory Wurmser dig into the audience data for this year's World Cup, and consider the future of soccer on digital.

More people are streaming live video content than ever before, and many of these viewers are watching via social platforms, according to a May 2018 survey from the Interactive Advertising Bureau (IAB).

What they’re watching is changing, though, with long-form becoming increasingly important—something that marketers have noted with interest.

In primarily English-language countries, Netflix has a clear track record of success, with a majority of over-the-top users in those markets using its services. But if it hasn’t filled out its slate of localized content, adoption is slower.

Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

How are video viewing habits changing around the world, and how big a presence is Netflix? In the latest episode of “Behind the Numbers,” eMarketer’s Shelleen Shum discusses global video trends, intriguing regional patterns and the importance of local language content.

Even as traditional pay TV providers form partnerships with former over-the-top rivals to retain customers, cord-cutting continues to outpace projections. According to eMarketer’s latest figures, the number of US adult cord-cutters will climb 32.8% this year to 33.0 million. That’s higher than the 22.0% growth rate projected in July 2017.

Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.

YouTube, Facebook and Twitter are providing new visibility into their monitoring practices and how they are pulling offensive content from their platforms.

Live streaming and short videos have become a greater focus for marketers and media agency professionals in China over the past year, according to a survey by AdMaster and TopMarketing.