Video

On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss what the world will look like in 2030. How many households will still have pay TV, who will be the top three SVOD players, how big can esports get, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.

On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.

On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

The proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.

What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.

On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.

On today's episode, we discuss what "going back to the office" may actually mean, the dawn of “tiered-access journalism,” video safe havens for brands, possible surges in travel plans, Facebook's new video speed dating app called Sparked, why the Rubik's Cube was invented, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.

On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.