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In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.

Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.

This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.

Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, just because there are more options doesn't mean consumers will drastically increase the number of services they're willing to pay for.

eMarketer senior forecasting analyst Oscar Orozco digs into our numbers for video viewers in China and stacks them up against other countries, including the US. Watch now.

As more cord-cutters supplement traditional television with digital offerings, many in the TV industry are keen on the growing practice of combining linear OTT subscriptions with on-demand streaming.

While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.

eMarketer vice president of multimedia Paul Verna talks about how the context of when, what and how someone is watching video matters. Are OTT ad dollars starting to catch up with viewership? And is the TV the most important device?

In this episode of "Behind the Numbers," eMarketer principal analysts Yory Wurmser and Paul Verna cover the importance of voice to marketers, the new video streaming services from AT&T and NBCUniversal, and why Airbnb is investing in TV content. "Behind the Numbers" is sponsored by LinkedIn Marketing Solutions. Listen in.

Consumers in the UK are barely increasing their time spent with media, and similar to the rest of the world, time spent with mobile becomes a major driver of digital growth.

Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.

Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India. 

For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.

Adults in France continue to devote more time to digital, especially video: Total viewing time (TV and digital video) remains steady, meaning viewers are replacing time spent with TV for digital video. This year, for the first time, digital video time will surpass 20% of total viewing time.

Subscription fatigue be damned. More than a third of Americans believe they will increase the number of subscription services they use in the next two years, but interest isn’t the same across all categories.

In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.

While digital video platforms like Netflix are investing heavily in producing their own original shows, many people prefer to watch licensed content when they stream video.

eMarketer vice president of multimedia Paul Verna and forecasting analyst Eric Haggstrom discuss this year's digital NewFronts. Where do most viewers watch Hulu's content? What are these new "binge ads"? And what did they think of YouTube's presentation?

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and senior forecasting director Monica Peart discuss Hulu: how much it makes in advertising, how its ad-supported and ad-free offerings compare with Netflix and what impact Disney's increased controlling stake has on the platform.