The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Market power drives Senate scrutiny for good reason; a combined Netflix–HBO Max would concentrate premium CTV buying without expanding total market size.
Marketers could face a new challenge of podcast fragmentation, requiring more complex media planning.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.
Super Bowl ads still spark buzz, but fragmentation and $8 million costs push marketers to second-screen, social, and CTV plays.
Disney is getting an edge with an NFL-ESPN deal that protects it against digital video pressure from rivals like YouTube.
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify.
YouTube TV's win against Disney shows marketers that platform scale now shapes where premium sports ads live.
Short-form, shoppable, and side-by-side features aim to narrow the gap between Paramount and Netflix, but Netflix remains the safer bet for advertisers.
Video is fueling LinkedIn’s growth, with Q4 revenues topping $5 billion, aided by a 30% jump in paid video ads and rising short-form demand.
It’s at 29 billion videos and growing, yet 1% of content captures 91% of viewing time, squeezing organic discovery.
37.2% of US adults say they're most likely to shop via Instagram, making it the top social commerce platform, ahead of TikTok (30.5%), according to a September 2025 survey from Power Digital Marketing.
YouTube is pulling close on reach, but traditional TV still delivers stronger engagement. As viewing shifts across screens, marketers face a growing tradeoff between scale and attention, and they must rethink how YouTube and TV fit together in video plans.
Reels ad impressions on Instagram jumped from 13% to 21% of total impressions YoY, the fastest-growing placement on the platform, according to a July 2025 report from Tinuiti.
YouTube expands shoppable CTV ads with Google Demand Gen, with new units aiming to convert passive viewing into action without feeling intrusive.
Streaming takes nearly half of TV viewing in a new record, driven by sports and major cultural hits, proving live events still dominate TV.
Its CTV move could boost engagement, but creator backlash shows the risk of diluting trust by drifting from the written word.
Magnite and MNTN are partnering to expand access to live streaming ads in an integration that opens live inventory to performance marketers new to TV.
Netflix’s ad revenues hit $1.5 billion, with expectations to double in 2026 as its next phase will hinge on broadening inventory advertisers know how to buy.