Alphabet's stock took a hit after the company announced plans to increase capital spending by $15 billion in 2024, bringing total CapEx to the $195 billion to $205 billion range. Investors expressed frustration over a lack of clarity on how AI spending would translate to revenue.
Higher streaming bills could fuel churn, making ad tiers, sponsorships, and product placements more valuable.
Facebook turns to video, commerce, and creators as users pull back: Marketers should reassess its media role and experiment beyond legacy tactics.
TikTok brings Out of Phone to more markets: Wider DOOH access lets brands extend effective user-generated content offline.
Streaming platforms want to house more rivals: Major services are aggregating subscriptions, broadening advertisers’ access to fragmented audiences.
Microdramas draw more advertisers as ad activity rises 132%: The format gives brands repeat exposure and opportunities to integrate into storylines.
Microdramas have moved from a Chinese app phenomenon to a mainstream US media habit. This FAQ covers what microdramas are, how big the market is, and where the advertising opportunities sit in 2026.
Wellness Shorts average 116% viewed: Repeat viewing makes instructional content a strong format for building trust and product consideration.
Microdrama audience growth in China is slowing, but the industry’s biggest opportunity is just beginning. AI, premium storytelling, and branded content are transforming the format into a serious media and marketing platform.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.
YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.
Netflix’s conventional model is built around binge-watching, where viewers tune in for hours to stream several episodes. But consumer behavior is increasingly fragmented across shorter viewing sessions throughout the day,
YouTube makes creator content look more like TV: Creator-led shows give CTV advertisers another reason to make YouTube core media.
YouTube changes how it counts views: Videos now register a view immediately, weakening headline view counts as a measure of engagement.
Lower thresholds widen discovery, giving brands another way to vet partners beyond follower counts.
Bombas has distributed millions of pairs of socks through Soles4Souls' network since 2018, scaling fast without loosening its mission-driven commitments. Kelly Cobb, vice president of impact at Bombas, joined Teaster to discuss what separates enduring partnerships from one-off campaigns.
In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.
CTV spend holds as impressions fall: Advertisers now need to prioritize incremental reach, creative variety, and frequency management.
CTV home screens command viewer attention: High visibility and low disruption can help marketers reach viewers while they decide what to watch.
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.