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Bad Bunny at the Super Bowl shows Hispanic viewers’ power

Article by Jeremy Goldman  |  Sep 30, 2025
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Bad Bunny at the Super Bowl shows Hispanic viewers’ power
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Hispanic
Sports
Digital Video
United States

The news: Bad Bunny is set to make history at Super Bowl LX, becoming the first artist to deliver a halftime show entirely in Spanish, per Rolling Stone. Known for refusing to compromise on language or cultural identity, the Puerto Rican superstar will spotlight Puerto Rican and Caribbean heritage during one of the most-watched broadcasts in the US.

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