Small Business (SMB)


Social media is a boon for US small businesses which often lack the resources to invest in costlier marketing tools. In fact, for these marketers, social channels largely outpace email and mobile as customer communication methods.

New data finds that many small-business marketers feel marketing automation is out of reach. And that's just one of the reasons why some haven't adopted the software.

Jason VandeBoom, founder and CEO at ActiveCampaign, explains why best-of-breed marketing tools aren’t just for large corporations.

Most consumers have the same expectations of small-business sites as they do for large chains, so if a site is outdated or offers a bad mobile experience, many are left with a bad impression—and may be less likely to make a purchase.

A combination of growing optimism about the economy and larger industrywide trends in ad spending are shifting more of small-business owners’ marketing dollars to digital channels.

Small- and medium-sized businesses plan on increasing their digital marketing budgets in 2017, according to new research. And social media will see the highest spending increases.

Social media is a key online marketing tool for small businesses. More than half of small business owners in the US say social media is their primary digital marketing tactic.

Nearly six in 10 small-business owners surveyed in the US in July said they expect to grow their revenues in the next year, and they’ll be looking to new marketing tactics to help. Whether they succeed is another question.

Marketing automation for small- and medium-sized business-to-business (B2B) firms is all about leads, according to March 2016 research. From the volume and quality coming in to effectively nurturing them once they’ve raised their hands, marketing automation can help.

There’s no question that professionals at small- and medium-sized businesses (SMBs) worldwide rely heavily on marketing data. But what decisions does it help with most? According to research, a little more than half said it’s most valued for targeting.

Small businesses rely heavily on social media for marketing, likely due to low costs and the ability to connect directly with customers.

Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.

As credit card processing options expand, banks appear to be losing out to nonbank platforms when it comes to providing transaction services to small businesses.

Google aims to get in at the ground floor of mobile advertising in Thailand by offering small and medium-sized businesses help with mobile-friendly websites in exchange for signing up for its mobile ad service.

Singtel and Lazada are partnering to help small businesses in Singapore reach more digital consumers by giving them access to digital payment services and logistics in exchange for a cut of transactions.

UK small and medium-sized businesses prefer social media marketing over other online tactics.

Social media ads are the dominant format used for both brand awareness and revenue generation among US small and medium-sized businesses (SMBs), according to research. And SMBs don’t seem to differentiate much between the two goals.

Flexibility is a key focus for small business (SMB) marketers when selecting marketing technology software. Many say that building a marketing technology “stack” from various vendors is preferable to choosing a single vendor because they can select best of breed services and customize solutions to fit their budget.

More than one-third of US internet users said they first find out about small businesses when researching online, according to a survey. Walking into a local store, however, was the least likely path to discovery.

The use of mobile phones is growing, and more than half of US small businesses have taken note and optimized their sites accordingly. Some 40%, however, have not.