Licensing IP can attract new fans to Disney+ while giving marketers more ways to reach them.
Netflix admits growth is too slow: As engagement lags, ad spending will in kind.
Rising CTV viewing creates room for advertisers to invest, with VOD offering the broadest reach.
The Edits assistant can power stronger branded videos as long as marketers clarify campaign priorities.
Low price makes up 21% of a TV or streaming service's perceived value among US TV viewers, up from 12% in 2025 and well ahead of live sports at 13%, according to a July report from Hub Research.
Advertisers can compare YouTube Shorts and open-web performance to cut waste and better allocate budgets.
FAST fragments advertiser reach: Free viewing attracts value seekers, making cross-platform buying and flexible budgets essential.
Next week, Advertising Week New York will be buzzing with brand leaders, agency executives, tech experts, and creators, all offering perspectives from the front lines on how the media playbook is changing and how making personal connections with customers is still possible amidst all the noise. This fall marketers are bracing for big changes brought on by AI transformation, social media, and the maturing creator landscape. AI discoverability is on everybody’s radar, building on presentations this month at EMARKETER’s Future of Digital summit.
High citations and visibility means brands need videos built for AI comprehension, not just audience engagement.
Wider access could bring more clutter and ad fatigue, making creative rotation critical to performance. Read
Episodic tools extend its CTV play, giving marketers more creator-led inventory for living rooms.
Costlier ad-free plans make bundles and ads more attractive, giving marketers more ways to reach churn-prone viewers.
New tools steer discovery and creation, giving brands more reasons to optimize for AI while keeping creative distinct.
Product integrations, creator partnerships, and branded series could turn repeat viewing into sustained engagement.
Bite-sized news could attract younger audiences while creating fresh ad inventory, including local placements.
Mid-tier creators are turning to podcasts to get on advertisers' radar as more brands test digital audio. They lack the reach of podcasting's biggest stars, like Joe Rogan and Alex Cooper's "Call Her Daddy" show. What they have instead is a passionate audience, and that is what connects them to sponsors. US podcast creator revenue “At the end of the day, advertisers are looking for one thing, it’s engagement numbers,” said Brian Conlon, president of DAX US. “Whether it’s social media, or video views, or downloads for a podcast, they want to know how each [channel performs].”
Stronger attention and effectiveness support comparing OLV and linear on quality, not channel type.
Shop the Scene links viewing and buying, adding organic commerce value to product placements.
Its ad-supported audience is scaling quickly, helping the streamer close the gap with major CTV rivals.
NFL clips and highlights open cheaper ad space: The league’s international push focuses on content beyond live games.