Brands should plan for campaigns around live events while treating streaming as a test bed for targeting.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
New filters let users search specifically for Shorts or long-form, giving brands clearer intent signals.
Social and video lead in innovation potential, yet placement and fraud risks remain hurdles.
Roku’s $2.99 ad-free service challenges ad-heavy models, eyeing a forgotten tier between FAST and pricey subs.
Disney+ is adopting vertical video to drive daily habits; the format’s expansion aligns with marketer demand for mobile-native surfaces that blend awareness with measurable engagement.
45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.
48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.
The ad industry kept busy during the holiday season, so we rounded up the biggest stories from the last two weeks you need to know about.
CTV ad clarity gets a boost: DoubleVerify’s new tool streamlines planning and reporting to fix performance blind spots in streaming. Read online
Netflix’s 2026 ad plans revolve around WBD: The mega-merger would give the burgeoning ad business a major boost for years to come.
Disney will fully fold Hulu content into Disney+ by 2026, transforming Disney+ into a broader streaming portal spanning family programming, general entertainment, news, and sports. Hulu’s brand will remain intact inside the app, but its slowing revenue trajectory—expected to reach nearly $12 billion by 2027—has accelerated the logic for consolidation. The strategy becomes more important as Netflix pursues its takeover of Warner Bros. Discovery, potentially creating the most powerful premium-content library in streaming. Disney must keep viewers inside its ecosystem longer, reduce churn, and strengthen its ad-supported tiers. Success depends on balancing Hulu’s adult content with Disney+’s family identity while expanding perceived value.
Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying and selling, and how (and why) YouTube will benefit most from the surge in video podcasts. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.
At CES, Amazon is repositioning Amazon Ads as a full advertising ecosystem rather than a commerce-adjacent channel, emphasizing unified reach across TV, streaming, live sports, audio, and programmatic partners.
Half of US adults say AI videos will push them away—raising risks for brands appearing near low-quality content.
TikTok’s 2026 looks just as uncertain as 2025: Despite new US owners, questions remain about content moderation and its algorithm
Reels video views for luxury brands grew 234% in Q2 2025, while TikTok slowed as brands face a shift that necessitates a rebalance in content distribution.
Major shifts from aging cohorts to rising media time and uneven AI adoption set the stage for another unpredictable year. Here are five charts to help your business understand these changes and kick-start the new year.
Audiences say TV is the most acceptable place for advertising, but amid the shift to digital for younger buyers, a balanced approach is critical.
Once a TikTok trend, vertical video is now a core format reshaping ads, news, and entertainment apps.