On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.
On today's episode, we discuss Twitter's "Super Follows" and "Communities" features, what annoys online shoppers, whether a foldable iPhone is coming, if Paramount+ can fit into people's media diets, Instagram's new Live Rooms offering, where to find a true wonder of the world, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Yoram Wurmser, and analyst at Insider Intelligence Blake Droesch.
The rest of the world is waking up to the potential of shoppable livestreams, but it’s old news to China’s short-form video players and ecommerce platforms. Short-video leaders Douyin (TikTok’s sister app) and Kuaishou (known outside of China as Kwai) have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
On today's episode, we discuss whether Disney+ can overtake Netflix as the top streaming service and how important subscription bundles will be in the future. We then talk about which of the streaming platforms is winning the "original" and "exclusive" content battle, Netflix's free content strategy, and AT&T's plans for DirecTV. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Too much TV to talk about
After the COVID-19 shock of H1 2020, everyday life in China has gradually returned to the pre-pandemic norm, and economic activities have been on the rebound.
eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses Snapchat's latest earnings, what stands out, and how this year will look. She then talks about which alternative social media platforms are most likely to rival the giants in the near future and why.
It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.
eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.
Though Netflix had an overall stellar 2020, it was a rollercoaster: More than two-thirds of its new subscribers were added in H1 2020, only for net subscriber additions to fall to just 2.2 million in Q3 2020.
eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.
*Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.
eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.
eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
In 2021, the biggest US beneficiary of the streaming bonanza will be Disney. After a plethora of streaming competitors launched in 2020, Netflix still added a substantial number of subscribers. Equally as impressive as Netflix’s sustained dominance was Disney+’s ability to quickly gain viewers. These developments show there’s room for multiple services to thrive in this fast-growing market.
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.