Mid-tier creators are turning to podcasts to get on advertisers' radar as more brands test digital audio. They lack the reach of podcasting's biggest stars, like Joe Rogan and Alex Cooper's "Call Her Daddy" show. What they have instead is a passionate audience, and that is what connects them to sponsors. US podcast creator revenue “At the end of the day, advertisers are looking for one thing, it’s engagement numbers,” said Brian Conlon, president of DAX US. “Whether it’s social media, or video views, or downloads for a podcast, they want to know how each [channel performs].”
Stronger attention and effectiveness support comparing OLV and linear on quality, not channel type.
Shop the Scene links viewing and buying, adding organic commerce value to product placements.
Its ad-supported audience is scaling quickly, helping the streamer close the gap with major CTV rivals.
NFL clips and highlights open cheaper ad space: The league’s international push focuses on content beyond live games.
US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March and ahead of every rival service, according to a June survey from Comscore.
More inventory expands advertiser reach, but crowded breaks make frequency caps and refreshes essential.
Creative design can decide whether a retail media network (RMN) ad converts a shopper who is already standing at the point of purchase. How an ad looks in those moments shapes how consumers perceive products and whether they consider buying them, according to a recent Ipsos study. Finding the right balance between memorable images and simple purchase-driven messages will help campaigns make the most out of brand investment. US retail media ad spend is expected to maintain double-digit annual growth through 2029, reaching $112.33 billion in that year, per EMARKETER’s forecast. US on-site retail media spend alone is projected to total $56.42 billion this year, according to EMARKETER. “[In retail media campaigns] context does the targeting work for you, the shopper's location in the purchase journey already tells you what's relevant, so the creative can be simpler and more direct than a display ad that has to work for an anonymous audience,” said Ryan Cook, vice president of advertising at Disco.
Personalized home screens could cut search time while creating new opportunities for advertisers.
TikTok leads short-form video views, while Instagram drives engagement: The findings make reach and interaction distinct priorities.
Brands can test the new feature with story-led creative, then compare results with 6-second views.
Marketers should use creator shoutouts, interactive chat, and stream sponsorships to tap Twitch's purchase influence.
Marketers need stronger thumbnails and branding as passive exposure declines.
Fans struggle to find games, making pregame, postgame, and short-form content more valuable.
Alphabet's stock took a hit after the company announced plans to increase capital spending by $15 billion in 2024, bringing total CapEx to the $195 billion to $205 billion range. Investors expressed frustration over a lack of clarity on how AI spending would translate to revenue.
Higher streaming bills could fuel churn, making ad tiers, sponsorships, and product placements more valuable.
Facebook turns to video, commerce, and creators as users pull back: Marketers should reassess its media role and experiment beyond legacy tactics.
TikTok brings Out of Phone to more markets: Wider DOOH access lets brands extend effective user-generated content offline.
Streaming platforms want to house more rivals: Major services are aggregating subscriptions, broadening advertisers’ access to fragmented audiences.
Microdramas draw more advertisers as ad activity rises 132%: The format gives brands repeat exposure and opportunities to integrate into storylines.