Amazon Fire TV courts creator fans: A new Creator Hub boosts discovery, keeps viewing in Amazon’s ecosystem, and expands CTV ad opportunities.
TikTok puts AI in charge: Symphony Agent turns trend spotting, creator sourcing, and ad creation into a faster, AI-led workflow.
Pause ads command attention: New data shows programmatic pause-screen placements draw nearly double the attention of standard CTV ads.
Omnicom, Netflix announce partnership at Cannes Lions: Acxiom data fuels sharper Netflix targeting, but creative—not data alone—will decide whether ads connect.
YouTube/YouTube Music is the most-used digital audio platform, reaching 51% of US digital audio listeners and standing alone as the only option to clear the halfway mark, according to a March 2026 Harris Poll and EMARKETER survey.
Disney’s AI ad tool: Disney opens AI-powered TV ad creation to smaller brands as disclosure emerges as a trust advantage.
Key stat: News and media topped all verticals with a $7.93 video ad CPM in Q4 2025, the priciest audience to reach via video, according to an April report from BIScience.
Virality for hire: Coinbase, Lionsgate, and MrBeast embrace clip farming, while platforms crack down on recycled content and hidden sponsorships.
Trust deficit deepens: News trust hits lows as platform use climbs; marketers must pair short-form video with transparency.
Fox-Roku’s endgame: Fox buys Roku, pairing content, data, and distribution to build a FAST giant and a stronger ad-tech ecosystem
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.
Paramount-WBD deal is official: DOJ approval sets the stage for a mega-merger that will impact advertisers.
The retailer is front and center in NBCU’s latest shoppable TV experiment.
Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.
YouTube turns sharing into strategy: In-app DMs make Shorts more social, helping brands spark repeat views while keeping analytics under one roof.
Google and Walmart link YouTube ads to sales: DV360 taps Walmart data to tie video spend to checkout results, tightening commerce attribution.
World Cup attention rewards bold brands: Young fans flock to podcasts and vertical video, making TV-only buys a miss.
YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.