Video


So much of the world is accessing video primarily via mobile, as the devices take varying levels of precedence around the world. In our latest global reports collection, we take an in-depth look at usage patterns in specific regions.

The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.

eMarketer vice president of content studio Paul Verna discusses why YouTube changed, then quickly reversed course on, its creator verification program. He also talks about how many and much people pay for SVOD services, Sling TV's and TiVo's commitment to placing pre-roll ads on DVR recordings and more.

eMarketer forecasting analyst Eric Haggstrom explains why we’ve revised our HBO Now viewership numbers after the series finale of Game of Thrones.

eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

eMarketer forecasting director Shelleen Shum explores our viewership numbers for subscription OTT in the UK and reasons behind Netflix’s lead.

eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.

As part of an upcoming series of reports on video trends across the world, we published new India forecasts for digital video viewers, subscription over-the-top users, Netflix viewers, and YouTube viewers.

eMarketer vice president of forecasting Monica Peart tracks the faster-than-expected growth of Netflix and Amazon Prime Video in Canada.

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

eMarketer principal analysts Mark Dolliver and Yory Wurmser discuss the viability of Facebook’s new Portal TV device, NBCU’s new video-streaming service Peacock, how many people around the world don’t use the internet and more.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What's allowed? What isn't? Why have startups become obsessed with marketing on public transit? They also talk about YouTube's latest FTC fine, a new partnership between TikTok and the National Football League and more.

Indian consumers pay some of the lowest rates for mobile data in the world, which has led to massive increase in digital viewership penetration among internet users. Our newly revised forecast estimates show that there was higher than expected growth in subscription video-on-demand (SVOD) users in India over the last several years, with the rate of growth moderating after an initial massive wave of Indians coming online.

eMarketer forecasting analyst Eric Haggstrom shares our estimates on people watching digital video in India and why we anticipate the country’s viewership will soon beat the US.

eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.