Microdramas draw more advertisers as ad activity rises 132%: The format gives brands repeat exposure and opportunities to integrate into storylines.
Microdramas have moved from a Chinese app phenomenon to a mainstream US media habit. This FAQ covers what microdramas are, how big the market is, and where the advertising opportunities sit in 2026.
Wellness Shorts average 116% viewed: Repeat viewing makes instructional content a strong format for building trust and product consideration.
Microdrama audience growth in China is slowing, but the industry’s biggest opportunity is just beginning. AI, premium storytelling, and branded content are transforming the format into a serious media and marketing platform.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.
YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.
Netflix’s conventional model is built around binge-watching, where viewers tune in for hours to stream several episodes. But consumer behavior is increasingly fragmented across shorter viewing sessions throughout the day,
YouTube makes creator content look more like TV: Creator-led shows give CTV advertisers another reason to make YouTube core media.
YouTube changes how it counts views: Videos now register a view immediately, weakening headline view counts as a measure of engagement.
Lower thresholds widen discovery, giving brands another way to vet partners beyond follower counts.
Bombas has distributed millions of pairs of socks through Soles4Souls' network since 2018, scaling fast without loosening its mission-driven commitments. Kelly Cobb, vice president of impact at Bombas, joined Teaster to discuss what separates enduring partnerships from one-off campaigns.
In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.
CTV spend holds as impressions fall: Advertisers now need to prioritize incremental reach, creative variety, and frequency management.
CTV home screens command viewer attention: High visibility and low disruption can help marketers reach viewers while they decide what to watch.
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
TikTok advertising works differently than the platforms it competes with: its impact builds slowly, peaks late, and persists after campaigns end. Combined with TikTok Shop's commerce engine and new event-driven surfaces, the platform rewards advertisers who plan for demand-building rather than instant conversion. This FAQ covers TikTok's ad effectiveness evidence, the ownership-transition trust question, and how to buy the platform well in 2026.
Streaming churn fragments advertiser reach: More consumers cancel after watching, making content adjacency useful for reaching audiences wherever they go.
YouTube requirements double: New creators need more views or watch time to be eligible for payouts, concentrating advertising value in larger channels.
Disney+ and Hulu add iHeartMedia video podcasts: The deal could give marketers premium inventory with audiences primed to act on ads.
45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.