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EMARKETER

Streaming price hikes are outpacing inflation and pay TV increases

Article by Sara Lebow  |  Jan 29, 2025
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Streaming price hikes are outpacing inflation and pay TV increases
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Topics
Pay TV
Digital Video
Connected TVs
United States
Streaming Price Increases Have Greatly Outpaced Inflation and Pay TV Increases Since 2023 (% change YoY in US consumer price index and price of pay TV vs. streaming video subscriptions, 2020-2024)
E-Mail ChartDownload

Key stat: Streaming video prices were up 12.6%, well above the 3.6% consumer price index (CPI) increase, per an EMARKETER analysis.

Beyond the chart:

  • Since 2020, streaming costs have soared, while pay TV has had steadier price increases.
  • Platforms like Netflix and Disney+ have hiked prices and cracked down on password sharing, boosting revenues.

Use this chart: Streaming platforms and retail membership programs can use this chart to make the case for bundling services or loyalty incentives to retain subscribers.

Related EMARKETER reports:

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