Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore.

Omnicom, Netflix announce partnership at Cannes Lions: Acxiom data fuels sharper Netflix targeting, but creative—not data alone—will decide whether ads connect.

TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.

Why every streamer wants podcast deals: A flurry of exclusive video deals offers streamers a low-cost way to drive viewership.

Netflix challenges YouTube: YouTube leads in reach and revenue, yet Netflix’s rapid ad climb boosts its appeal for brand dollars.

Paramount-WBD merger tests regulators: DOJ appears receptive, yet state officials and 5,000 creatives warn of fewer jobs and pricier content.

After years of uncertainty, TikTok is regaining momentum with efforts in commerce, creators, and entertainment. But rising competition, regulatory pressure, and changing user behavior threaten its next phase of growth.

Netflix bets on daily live podcasts: Popular iHeartMedia podcast “The Breakfast Club” will go live daily on Netflix as it swings at YouTube’s lead.

Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.

Live sports represent the last mass TV audience, driving a surge in sports TV ad spending. But ad prices are climbing as demand intensifies, forcing advertisers to face rising costs and limited inventory.

Hispanic consumers are driving digital engagement across video, audio, and social. While their media habits stand out, their shopping largely aligns with the total population—forcing brands to rethink how they connect culture to conversion.

Baby boomers’ healthcare habits are steady and intentional, shaped by long-standing routines and trusted physician guidance. Familiar channels carry the most weight, while newer ones must prove their value, reshaping how marketers approach reach and influence.

CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.

Netflix is Texas attorney general’s latest target: A lawsuit alleges Netflix makes its service addictive and harvests data. Why have others dodged the bullet?

YouTube courts brands with TV-style creators: Upfront pitch pairs stars and CTV scale as linear TV time slips.

Netflix hits the gas on advertising: The company secured a slew of NFL games, but its bet on podcast and vertical video ads is less certain.

Amazon personalizes Prime Video ads: Dynamic TV Creative tailors repeat spots using shopping data, turning CTV reach into retail action.

Roku’s ad engine hums: Q1 ad revenues jumped 27% as 38.7 billion streaming hours and premium CTV formats helped pull marketers from linear TV.