Infopack: TikTok Europe

Key Digital Trends and Consumer Insights

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About This Report
TikTok’s influence across Western Europe keeps expanding, but its biggest opportunities vary by market. This report explores where user growth, advertising, and social commerce are accelerating.

TikTok’s reach keeps expanding, but growth varies across Western Europe. This report examines user trends, advertising, and social commerce to show where momentum is strongest and why market differences matter.

This deck covers:

  • TikTok user numbers and penetration in select Western European markets
  • Some of TikTok’s key metrics in the region
  • Key data related to TikTok shopping and commerce in Western Europe

authors

Tracy Tang

Contributors

Rahul Chadha
Director, Report Editing
Jennifer Pearson
VP, Research
Amy Rotondo
Director, US Research
Ana Sazon
Data Visualization Editor
Matt Torpey
Senior Data Visualization Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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