Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.View this Report
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US Linear Over-the-Top (OTT) Viewers and Penetration, 2017-2022 (millions, % change and % of population)
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Cord-Cutting Accelerates as OTT Video Keeps Growing
Aug 17, 2018
A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.
Exodus from Pay TV Accelerates Despite OTT Partnerships
Jul 24, 2018
Even as traditional pay TV providers form partnerships with former over-the-top rivals to retain customers, cord-cutting continues to outpace projections. According to eMarketer’s latest figures, the number of US adult cord-cutters will climb 32.8% this year to 33.0 million. That’s higher than the 22.0% growth rate projected in July 2017.
eMarketer Releases New Worldwide OTT Video Service Figures
Jul 18, 2018
Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.
US TV Viewers Who Primarily View TV Shows via Live TV vs. Netflix, by Age, June 2018 (% of respondents in each group)
Jul 13, 2018
Devices/Technologies Owned by Households in Great Britain, April 2015-Q2 2018 (% of respondents)
Jul 12, 2018
US Adult Cord-Cutters, 2018-2022 (millions)
Jul 01, 2018