US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
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US TV Viewers Who Subscribe to Select TV/Subscription Video-on-Demand (SVOD) Services, 2018 & 2019 (% of respondents)
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Most Cord-Cutters Aren’t Missing Cable TV
Apr 24, 2019
At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.