US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
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Reasons that US Internet Users Consider Select Streaming Video Services to Be Their Default* TV Viewing Choice, June 2019 (% of respondents)
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More Consumers Will Continue to Drop Pay TV Because of Price Hikes
Aug 08, 2019
Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.